Constant Contact - Create Email Marketing Campaigns Like a Pro

1 Shopping Cart And Constant Contact

Constant Contact have been in the e-mail marketing video game because 1995. Throughout that time, they’ve taken care of to turn into one of one of the most used email devices on the planet, after Mailchimp.

Something I discovered is that Constant Contact is extremely usually the top choice for numerous other testimonial websites. Naturally, I wonder to see if our thorough analysis generates the same outcome.

You could have taken a look at the Constant Contact testimonials provided by users online, as well, and whilst they are pretty favorable, they might not provide you the whole picture. Our evaluation of Constant Contact is based on a systematic technique and utilizes our practical experience and understanding of lots of various other basic as well as sophisticated marketing automation devices.

What makes them special is that they’ve included a number of functions for many years that few of their rivals sporting activity, such as electronic product downloads, event monitoring, appointment scheduling and social campaigns. These all contribute to the varied listing of e-mail alternatives available, along with automations and persisting e-newsletters.

Constant Contact brag a industry with around 400 applications as well as combinations that accommodate even one of the most specific niche of items. In spite of these showy numbers and functions, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. Enough factor for us to take a closer consider Constant Contact’s outs & ins and also check if it’s still appropriate in the 21st century.
Discover below!

Constant Contact Summary

Constant Contact is guided in the direction of local business, however their costs aren’t the most economical, particularly when you think about that their features just aren’t that advanced. Plans begin with $9.99/ month, but this just allows for 500 subscribers, and also costs climb quite greatly afterwards.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s strategies in our complete rates overview

Cons and also pros


Is Constant Contact the ideal newsletter solution for you?

Suggested if:

You run events:

Constant Contact is rather distinct in this regard, being one of the few email marketing tools to permit you to take care of occasion enrollments, invitations, and tickets . Remember that this attribute includes its own costs: 5.4% + $0.80 for every ticket sold or transaction carried out.

Not recommended if:

You require innovative automation:

Remarkably, for the premium it bills, Constant Contact does not provide one of the most advanced automations. While they do use set off projects, autoresponders and deserted cart campaigns (for Shopify just), you’ll find that more affordable devices provide comparable degrees of automation– MailerLite and Sendinblue, for instance.

Score information


Ease of Use

Normally it’s very easy to navigate, though a bit dull-looking. You can get to many areas within a number of clicks, though as they’ve added more capability, some things have become a little covert, as an example, automations.

Newsletter Creation


The editor is quickly, however light on attributes, specifically in the designing department. Apart from that it’s simple to deal with.


of course

This is really standard, just allowing you to insert simple introductions or call information. There is no if/then/else logic offered.

Email kinds

Timeless, autoresponders, standard automations, repeating e-newsletters, A/B screening, occasion registrations, polls, discount coupons and also surveys .

Option as well as Flexibility of Template Designs

Okay. There are about 200 (!) layouts to choose from, with varying degrees of top quality (some are suitable, while others look a little standard as well as dated). You can also go back to square one, and also make use of a handy attribute called ‘Brand your email’ to auto-generate a design template based upon your web site’s shades and logo.

Email Marketing Automation

They use autoresponders and also deserted cart advocate Shopify and also WooCommerce. It additionally generates pre-defined call sections based on your clients’ interactions with your on-line store (e.g. repeat, expired and potential clients). Automations based on get in touch with triggers (e.g. e-mail opens up, clicks) are additionally readily available. It’s worth keeping in mind that the automations aren’t the most flexible, as you can not actually incorporate conditions as well as activities as you can in several various other tools.

List Management

You can create segments from get in touch with task, list membership, get in touch with details, tags, or ecommerce task. You can additionally develop a sector from your get in touch with insights and also tag contacts based upon get in touch with field requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the form, and it just provides a summary box, standard area choices (which you can’t add to) and then a list, or checklists, that individuals can examine to be included in.


As you can see in our deliverability examinations, Constant Contact does not execute also badly, getting to one of the most popular e-mail providers (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Records as well as Analysis

In addition to basic open and click reports, spam, bounce and unsubscribe rates are likewise offered. You also obtain click warm maps, and also some beneficial introduction reports such as open and click trends, opens by gadget, % of get in touches with engaged, and also the majority of successful subject line. You can likewise compare campaigns. Advanced tracking such as social monitoring isn’t offered.


Here’s where it gets a little bit hairy. The website and the tool are only readily available in English. You can select to alter several of the non-editable e-mail sections (e.g. footer and privacy plan message) to one of 10 languages offered, mostly European. Assistance as well as the data base is readily available in 4 languages. A little complex, however a minimum of there’s some effort to support multilingual customers as well as audiences.

Additional Features

Spam- and also Design-Testing

Spam testing isn’t readily available, nevertheless, there is a feature to examine the email for errors (missing links, placeholder message that hasn’t been upgraded, etc). There’s additionally a tool that enables you to sneak peek how e-mails will look for details recipients, although this really did not appear to function when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for just 5 examinations, it’s a little high.

Jump Management


Soft bounces are positioned on short-lived hold for 15 days, and after that feel bitter. If it takes place once again, they are relocated right into a suspended bounce group. They have actually a ‘ advised for removal’ filter readily available to watch these, yet don’t eliminate them automatically.



Import/export readily available although it’s not as uncomplicated as it could be– you need to first make it possible for sophisticated e-mail authorizations under Account Settings.

Storage offered for images and information


All plans come with unrestricted storage space.

Pro Features



SPF as well as DKIM are supported.

Very own Domain


Various degrees of account accessibility

of course

The Account Owner can additionally assign duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact provide a massive amount of applications as well as combinations , almost 400.

Touchdown Page Builder


This is only available using their kind building contractor, and it’s very standard. Rather, we would certainly suggest these complimentary touchdown page contractors.

Consumer Support

3.5/ 5.

There are several networks of assistance, including real-time conversation, phone support, a knowledge base and also community-based assistance. I located that the conversation and phone assistance weren’t always readily available, which was a little aggravating.

General score.

3.6/ 5.

For a basic email tool, Constant Contact ticks the majority of the boxes. The primary problem here, however, is that they’re asking a costs cost for a sub-premium product.


As Constant Contact themselves repeat through their website, they are a device for local business. And also, as such, it’s worth assessing them on these terms. As pointed out over, they most definitely have sufficient of the essentials covered to please most local business, and if it were as simple as that after that we would certainly advise them much more extremely.

The problem, nowadays, is that there are plenty of other email tools providing a lot more than Constant Contact, and for a whole lot much less money. This includes not only includes, however additionally customer experience. In fact, for the quantity you pay with Constant Contact, you might find yourself utilizing far more effective devices such as ActiveCampaign and GetResponse.

They do grab factors for their suitable deliverability rates, assimilations ( specifically social media combinations), as well as for permitting different access degrees for separate individuals. As well as with current enhancements to automations as well as reporting, as well as the enhancement of brand-new features like a web site home builder, it does resemble they’re making an initiative to improve the product. Their lack of innovative features makes it tough to advise them over others at this price factor. (You’ll see we don’t detail them as a excellent Mailchimp option, either.).

So, there you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would frankly assert that there might be other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever before tried, and also it can not be contrasted to Constant Contact’s simplified strategy (it just includes autoresponders). They also offer robust records and also analysis tools. They are also cheaper than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one email marketing tools on the market. It’s readily available in 6 languages and also comes with sophisticated automation choices and a integrated CRM.
  • GetResponse is a strong choice. It features lots of innovative functions (e.g. a webinar device), has outstanding automations as well as offers among the best spam and design screening devices we’ve ever utilized. When compared to GetResponse, that’s why Constant Contact falls short.

We have a in-depth overview with the best alternatives to Constant Contact, check it out below. You can also experiment with our Smart Finder to see which e-newsletter solution is finest matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact pass on. If you ‘d like to get involved in the information, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM system. Nonetheless, at $399/month, you would certainly be far better off taking a look at any one of these CRMs for small businesses, which will be far more budget friendly. There are also plenty of superb free CRMs to select from.

Just how can I terminate my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within organization hrs Eastern time in order to cancel your account. Here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email marketing software for local business. It safely shops your consumer data and also uses a safe and secure way to manage your customers.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability prices are continually excellent in our bi-annual deliverability examinations.

Despite these flashy numbers as well as functions, passion in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves repeat via their site, they are a device for little businesses. The concern, these days, is that there are plenty of other email tools supplying also a lot more than Constant Contact, and for a great deal less money. For the quantity you pay with Constant Contact, you can find yourself making use of much a lot more powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and also it can not be compared to Constant Contact’s simplistic approach (it only features autoresponders).

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