Constant Contact - Create Email Marketing Campaigns Like a Pro

2017 Dont See Social Media Anymore Constant Contact

Constant Contact have actually been in the email advertising video game given that 1995. Throughout that time, they’ve managed to become one of the most previously owned e-mail devices on the planet, after Mailchimp.

Something I noticed is that Constant Contact is very commonly the leading option for several various other review web sites. Naturally, I am curious to see if our in-depth evaluation creates the same result.

You could have taken a look at the Constant Contact testimonials used by users online, too, and whilst they are rather positive, they might not provide you the whole picture. Our review of Constant Contact is based on a methodical method and also utilizes our functional experience and also understanding of loads of other simple and sophisticated advertising automation devices.

What makes them special is that they’ve added numerous attributes for many years that few of their rivals sport, such as electronic product downloads, occasion management, consultation scheduling as well as social campaigns. These all include in the diverse checklist of e-mail alternatives available, along with automations and also repeating e-newsletters.

Constant Contact brag a market with around 400 apps and also integrations that deal with even the most specific niche of items. Yet regardless of these fancy numbers as well as attributes, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. Sufficient factor for us to take a more detailed consider Constant Contact’s outs & ins as well as examine if it’s still pertinent in the 21st century.
Learn listed below!

Constant Contact Summary

Constant Contact is guided in the direction of local business, yet their rates aren’t one of the most budget friendly, especially when you take into consideration that their features simply aren’t that advanced. Strategies begin with $9.99/ month, but this just enables 500 subscribers, as well as prices rise pretty sharply afterwards.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s plans in our total pricing guide

Pros and Cons


Is Constant Contact the right newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is rather special in this regard, being one of the few e-mail advertising tools to allow you to take care of occasion enrollments, tickets, as well as invites . Bear in mind that this feature comes with its very own costs: 5.4% + $0.80 for each and every ticket offered or transaction conducted.

Not advised if:

You require innovative automation:

Remarkably, for the premium it charges, Constant Contact doesn’t use one of the most sophisticated automations. While they do use activated projects, autoresponders and abandoned cart projects (for Shopify just), you’ll discover that other more affordable devices offer similar degrees of automation– MailerLite as well as Sendinblue, for instance.

Ranking details


Ease of Use

Normally it’s simple to browse, though a bit dull-looking. You can get to most locations within a number of clicks, though as they’ve included much more capability, some points have ended up being a little covert, for instance, automations.

Newsletter Creation


The editor is fast, but light on features, specifically in the styling division. Besides that it’s simple to deal with.



This is extremely standard, just allowing you to insert simple greetings or call details. There is no if/then/else reasoning available.

Email types

Timeless, autoresponders, standard automations, recurring newsletters, A/B screening, event enrollments, discount coupons, studies as well as surveys .

Choice and also Flexibility of Template Designs

Not bad. There are around 200 (!) themes to pick from, with varying degrees of top quality (some are suitable, while others look a little fundamental and also dated). You can additionally start from scratch, as well as utilize a convenient feature called ‘Brand your e-mail’ to auto-generate a layout based upon your internet site’s shades as well as logo design.

Email Marketing Automation

They use autoresponders as well as abandoned cart campaigns for Shopify as well as WooCommerce. It additionally creates pre-defined call segments based on your consumers’ communications with your on the internet shop (e.g. repeat, expired and potential clients). Automations based upon contact triggers (e.g. e-mail opens, clicks) are additionally readily available. It’s worth noting that the automations aren’t one of the most adaptable, as you can’t truly integrate problems and activities as you can in several other tools.

Listing Management

You can create segments from call activity, list membership, call information, tags, or ecommerce activity. You can also create a segment from your contact insights and tag contacts based upon call area requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no customization with the kind, as well as it simply offers a summary box, basic area options (which you can not contribute to) and then a list, or listings, that individuals can check to be added to.


As you can see in our deliverability tests, Constant Contact does not carry out also terribly, reaching the most prominent email suppliers (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Records and Analysis

In enhancement to typical open and click records, spam, bounce as well as unsubscribe rates are also readily available. You likewise obtain click warm maps, as well as some valuable review reports such as open as well as click fads, opens by device, % of get in touches with involved, as well as most successful subject line.


The device as well as the site are just readily available in English. You can choose to change some of the non-editable e-mail sections (e.g. footer as well as personal privacy plan text) to one of 10 languages available, mostly European.

More Features

Spam- and also Design-Testing

Spam testing isn’t available, nonetheless, there is a function to check the e-mail for mistakes (missing links, placeholder text that hasn’t been updated, etc). There’s additionally a tool that permits you to sneak peek just how e-mails will search for details receivers, although this didn’t appear to work when we examined it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for just 5 examinations, it’s a little steep.

Bounce Management


Soft bounces are put on momentary hold for 15 days, and after that frown at. If it occurs once again, they are moved into a put on hold bounce group. They have actually a ‘recommended for elimination’ filter offered to see these, however don’t remove them instantly.



Import/export offered although it’s not as simple as it could be– you need to initially enable advanced e-mail authorizations under Account Settings.

Storage readily available for pictures as well as data


All plans come with unlimited storage.

Pro Features



SPF and DKIM are sustained.

Own Domain


Various levels of account accessibility


The Account Owner can likewise assign functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact provide a substantial amount of assimilations and applications , virtually 400.

Touchdown Page Builder


This is just offered by means of their type home builder, as well as it’s really fundamental. Rather, we would certainly suggest these totally free touchdown web page building contractors.

Consumer Support

3.5/ 5.

There are several networks of support, consisting of live conversation, phone support, a knowledge base as well as community-based assistance. I found that the conversation and phone assistance weren’t constantly offered, which was a little irritating.

General rating.

3.6/ 5.

For a fundamental e-mail tool, Constant Contact ticks the majority of packages. The main issue right here, though, is that they’re asking a premium cost for a sub-premium item.


As Constant Contact themselves restate via their website, they are a device for local business. As well as, as such, it’s worth reviewing them on these terms. As pointed out over, they certainly have sufficient of the essentials covered to please most small companies, and if it were as basic as that then we ‘d advise them extra highly.

The problem, these days, is that there are lots of various other email devices offering much more than Constant Contact, and also for a great deal less money. This consists of not just features, however likewise customer experience. For the amount you pay with Constant Contact, you might find yourself making use of a lot extra effective tools such as ActiveCampaign and GetResponse.

They do get points for their respectable deliverability rates, integrations ( especially social media combinations), and for enabling different access degrees for separate individuals. And also with current improvements to automations as well as reporting, and also the addition of new attributes like a site home builder, it does appear like they’re making an initiative to boost the product. But their absence of innovative functions makes it tough to advise them over others at this cost factor. (You’ll see we don’t note them as a great Mailchimp alternative, either.).

So, there you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the web, I would boldly assert that there could be other passions at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among the most advanced automation systems we’ve ever before tried, and also it can not be compared to Constant Contact’s simplistic approach (it just includes autoresponders). They also use robust records and evaluation devices. They are even less costly than Constant Contact.
  • Sendinblue is just one of the most inexpensive all-in-one email advertising and marketing devices on the market. It’s offered in 6 languages as well as comes with innovative automation options and a built-in CRM.
  • GetResponse is a strong option. It comes with numerous innovative attributes (e.g. a webinar device), has superb automations and also supplies among the very best spam as well as style testing tools we’ve ever before used. When compared to GetResponse, that’s why Constant Contact drops short.

We have a comprehensive overview with the best alternatives to Constant Contact, check it out below. You can likewise try out our Smart Finder to see which e-newsletter solution is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact by far. If you would certainly like to enter the information, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM platform. At $399/month, you would certainly be a lot better off taking a appearance at any of these CRMs for little businesses, which will be far extra affordable. There are also lots of exceptional free CRMs to select from.

How can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within company hours Eastern time in order to cancel your account. Below is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising and marketing software for local business. It safely stores your customer information and also supplies a safe and secure method to handle your customers.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability prices are regularly great in our bi-annual deliverability examinations.

Despite these fancy numbers as well as attributes, interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves repeat via their website, they are a device for tiny businesses. The concern, these days, is that there are lots of various other email devices using also a lot more than Constant Contact, as well as for a whole lot much less cash. For the quantity you pay with Constant Contact, you could locate on your own using much a lot more powerful tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and it can not be compared to Constant Contact’s simplistic approach (it just features autoresponders).

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