Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually remained in the e-mail advertising game since 1995. During that time, they’ve handled to become one of one of the most used e-mail tools on the planet, after Mailchimp.

One point I saw is that Constant Contact is very usually the leading choice for numerous other testimonial websites. Naturally, I wonder to see if our detailed analysis creates the exact same end result.

You might have checked out the Constant Contact evaluations supplied by customers online, also, and whilst they are rather favorable, they might not offer you the whole picture. Our review of Constant Contact is based on a methodical strategy and uses our sensible experience as well as knowledge of loads of various other easy as well as innovative marketing automation devices.

What makes them unique is that they’ve added several features for many years that few of their competitors sport, such as electronic item downloads, event monitoring, consultation organizing as well as social projects. These all add to the varied checklist of e-mail choices available, along with automations and also recurring e-newsletters.

Constant Contact boast a industry with around 400 applications and also assimilations that cater to also the most particular niche of items. Yet despite these fancy numbers and also features, passion in Constant Contact seems to be on the decrease, at the very least according to Google Trends. Enough factor for us to take a better look at Constant Contact’s outs & ins as well as check if it’s still appropriate in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is directed in the direction of local business, yet their prices aren’t the most affordable, specifically when you take into consideration that their features simply aren’t that progressed. Strategies begin with $9.99/ month, yet this just permits 500 subscribers, and also costs climb rather sharply afterwards.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our full rates guide

Pros as well as Cons


Is Constant Contact the right newsletter service for you?

Recommended if:

You run events:

Constant Contact is rather special in this regard, being among the few email marketing devices to permit you to manage event invites, registrations, as well as tickets . Keep in mind that this attribute comes with its very own charges: 5.4% + $0.80 for each ticket offered or purchase conducted.

Not recommended if:

You need innovative automation:

Surprisingly, for the costs it bills, Constant Contact doesn’t offer one of the most innovative automations. While they do provide triggered projects, autoresponders as well as abandoned cart campaigns (for Shopify only), you’ll find that other much more affordable tools supply comparable levels of automation– MailerLite and also Sendinblue.

Score details


Relieve of Use

Typically it’s easy to browse, though a little bit dull-looking. You can get to most areas within a number of clicks, though as they’ve added more performance, some points have ended up being a little hidden, as an example, automations.

Newsletter Creation


The editor is fast, however light on attributes, especially in the styling division. In addition to that it’s simple to work with.



This is really standard, just permitting you to place straightforward greetings or contact information. There is no if/then/else logic available.

Email types

Timeless, autoresponders, basic automations, repeating e-newsletters, A/B testing, occasion registrations, promo codes, studies and also surveys .

Option as well as Flexibility of Template Designs

Tolerable. There are around 200 (!) templates to choose from, with differing degrees of high quality (some are suitable, while others look a little fundamental as well as dated). You can also go back to square one, as well as use a convenient attribute called ‘Brand your email’ to auto-generate a layout based upon your website’s shades and logo design.

Email Marketing Automation

They provide autoresponders and also abandoned cart campaigns for Shopify and WooCommerce. It additionally generates pre-defined call sections based on your clients’ communications with your on the internet store (e.g. repeat, lapsed and also prospective customers). Automations based on call triggers (e.g. e-mail opens up, clicks) are likewise readily available. It’s worth noting that the automations aren’t the most versatile, as you can’t really incorporate problems and also activities as you can in many various other tools.

Checklist Management

You can create sectors from call task, list subscription, contact information, tags, or ecommerce task. You can likewise create a section from your call insights and also tag calls based on call area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no modification with the form, and it merely uses a description box, standard field alternatives (which you can’t add to) and then a listing, or checklists, that people can examine to be contributed to.


As you can see in our deliverability tests, Constant Contact does not execute too severely, getting to one of the most preferred e-mail service providers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the time.

Records and Analysis

In addition to standard open and also click reports, spam, bounce and also unsubscribe prices are also available. You also obtain click heat maps, and also some helpful review reports such as open and also click patterns, opens by tool, % of get in touches with engaged, as well as a lot of effective subject line.


The site and also the device are just available in English. You can select to transform some of the non-editable e-mail areas (e.g. footer and privacy plan text) to one of 10 languages available, mainly European.

Further Features

Spam- and Design-Testing

Spam testing isn’t available, however, there is a function to check the email for errors ( missing out on web links, placeholder text that hasn’t been updated, etc). There’s also a device that enables you to preview how emails will certainly search for specific recipients, although this really did not seem to work when we evaluated it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 tests, it’s a little high.

Jump Management


Soft bounces are placed on short-lived hold for 15 days, and afterwards frown at. They are moved right into a suspended bounce category if it happens once again. They have actually a ‘ advised for removal’ filter offered to see these, but don’t eliminate them instantly.



Import/export readily available although it’s not as simple as maybe– you need to initially make it possible for innovative e-mail consents under Account Settings.

Storage space available for images as well as information


All strategies include unlimited storage.

Pro Features



SPF and DKIM are supported.

Own Domain


Various levels of account accessibility


The Account Owner can also designate functions to be either an Account Manager or a Campaign Creator.



Constant Contact use a large quantity of apps as well as assimilations , virtually 400.

Landing Page Builder


This is just readily available using their type builder, and it’s extremely fundamental. Instead, we would certainly recommend these free landing page builders.

Consumer Support

3.5/ 5.

There are a number of channels of assistance, consisting of live conversation, phone assistance, a understanding base as well as community-based support. I found that the chat as well as phone assistance weren’t always available, which was a little discouraging.

Total rating.

3.6/ 5.

For a basic email tool, Constant Contact ticks the majority of the boxes. The primary concern below, however, is that they’re asking a costs rate for a sub-premium product.

Final thought.

As Constant Contact themselves restate with their site, they are a device for local business. And also, thus, it’s worth evaluating them on these terms. As mentioned over, they absolutely have sufficient of the basics covered to please most local business, as well as if it were as straightforward as that after that we would certainly recommend them a lot more very.

The issue, nowadays, is that there are plenty of various other e-mail tools providing a lot more than Constant Contact, and also for a great deal less money. This consists of not only includes, but additionally user experience. As a matter of fact, for the quantity you pay with Constant Contact, you could find yourself utilizing far more effective devices such as ActiveCampaign and also GetResponse.

And also with recent enhancements to automations and coverage, as well as the enhancement of brand-new attributes like a site contractor, it does look like they’re making an initiative to improve the item. Their absence of sophisticated functions makes it tough to recommend them over others at this cost point.

So, there you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would frankly declare that there might be other passions at play there.

Try Constant Contact currently free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most sophisticated automation systems we’ve ever before attempted, as well as it can not be compared to Constant Contact’s simplistic technique (it just includes autoresponders). They also offer robust records as well as evaluation tools. They are also cheaper than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one e-mail marketing devices on the marketplace. It’s offered in 6 languages and comes with advanced automation alternatives and also a built-in CRM.
  • GetResponse is a strong choice. It includes many advanced attributes (e.g. a webinar tool), has excellent automations and also supplies among the very best spam and style testing devices we’ve ever made use of. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a comprehensive guide with the best alternatives to Constant Contact, check it out here. You can additionally check out our Smart Finder to see which e-newsletter solution is finest fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you would certainly such as to get involved in the information, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM platform. At $399/month, you ‘d be a lot better off taking a appearance at any of these CRMs for tiny companies, which will certainly be far extra budget-friendly. There are even plenty of excellent free CRMs to choose from.

How can I terminate my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within organization hours Eastern time in order to terminate your account. Here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising and marketing software for small companies. It safely shops your client data as well as offers a safe means to manage your subscribers.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability rates are regularly great in our bi-annual deliverability examinations.

Despite these fancy numbers and also attributes, interest in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves reiterate with their site, they are a device for little companies. The concern, these days, is that there are lots of other e-mail tools providing also more than Constant Contact, and for a whole lot much less cash. For the amount you pay with Constant Contact, you could discover yourself using a lot a lot more powerful devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, and also it can’t be contrasted to Constant Contact’s simplified method (it just features autoresponders).

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