Constant Contact - Create Email Marketing Campaigns Like a Pro

Are You Able To Add A Custom Field In Emails In Constant Contact

Constant Contact have actually been in the email marketing video game given that 1995. Throughout that time, they’ve handled to turn into one of the most pre-owned email tools in the world, after Mailchimp.

Something I observed is that Constant Contact is extremely commonly the top choice for lots of various other review web sites. Naturally, I am curious to see if our in-depth evaluation creates the same outcome.

You may have taken a look at the Constant Contact reviews supplied by individuals online, as well, as well as whilst they are rather positive, they may not offer you the whole picture. Our testimonial of Constant Contact is based on a methodical strategy as well as utilizes our useful experience and also expertise of lots of various other simple and also advanced advertising automation devices.

What makes them special is that they’ve added a number of functions for many years that few of their rivals sport, such as digital product downloads, event management, visit organizing and social campaigns. These all add to the varied checklist of email options offered, in addition to automations as well as reoccuring e-newsletters.

Constant Contact brag a industry with around 400 apps and combinations that deal with also one of the most specific niche of products. Yet regardless of these showy numbers as well as features, passion in Constant Contact seems to be on the decline, at least according to Google Trends. If it’s still relevant in the 21st century, Enough factor for us to take a closer look at Constant Contact’s ins & outs and also check.
Figure out listed below!

Constant Contact Summary

Constant Contact is directed towards local business, yet their rates aren’t one of the most affordable, particularly when you consider that their attributes just aren’t that advanced. Plans begin with $9.99/ month, but this only enables 500 customers, and rates climb quite dramatically afterwards.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our total prices guide

Cons as well as pros


Is Constant Contact the best newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is fairly one-of-a-kind in this regard, being one of minority email marketing tools to allow you to take care of event enrollments, invitations, as well as tickets . Keep in mind that this attribute features its own fees: 5.4% + $0.80 for each ticket offered or transaction carried out.

Not suggested if:

You need advanced automation:

Remarkably, for the costs it charges, Constant Contact doesn’t supply the most advanced automations. While they do supply triggered campaigns, autoresponders and abandoned cart projects (for Shopify just), you’ll locate that other much cheaper tools offer comparable levels of automation– MailerLite and Sendinblue, as an example.

Score details


Alleviate of Use

Typically it’s simple to browse, though a bit dull-looking. You can reach the majority of areas within a number of clicks, though as they’ve added extra capability, some points have actually come to be a little covert, for example, automations.

E-newsletter Creation


The editor is quickly, but light on attributes, especially in the designing division. Apart from that it’s simple to deal with.



This is extremely basic, only permitting you to put easy introductions or call details. There is no if/then/else reasoning offered.

Email kinds

Classic, autoresponders, standard automations, recurring newsletters, A/B screening, event registrations, promo codes, surveys and also polls .

Selection as well as Flexibility of Template Designs

Not bad. You can also begin from scrape, and use a convenient attribute called ‘Brand your e-mail’ to auto-generate a template based on your site’s colors as well as logo.

Email Marketing Automation

They provide autoresponders as well as abandoned cart advocate Shopify and also WooCommerce. It likewise generates pre-defined get in touch with segments based upon your consumers’ communications with your on the internet store (e.g. repeat, lapsed as well as possible consumers). Automations based on get in touch with triggers (e.g. email opens, clicks) are also available. It’s worth keeping in mind that the automations aren’t the most flexible, as you can’t actually incorporate conditions and actions as you can in many other tools.

Checklist Management

You can develop segments from get in touch with activity, checklist subscription, call information, tags, or ecommerce task. You can additionally produce a segment from your contact insights and also tag contacts based on call area requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no modification with the kind, and it just supplies a summary box, standard field alternatives (which you can’t add to) and after that a list, or lists, that people can examine to be included in.


As you can see in our deliverability tests, Constant Contact does not execute also severely, reaching the most popular email service providers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Reports and Analysis

Along with common open and click reports, spam, bounce and also unsubscribe prices are also offered. You likewise get click warm maps, and also some useful introduction records such as open and also click fads, opens up by gadget, % of get in touches with engaged, as well as a lot of effective subject line. You can additionally contrast projects. Progressed tracking such as social monitoring isn’t readily available.


The website as well as the device are just readily available in English. You can choose to alter some of the non-editable email sections (e.g. footer and also privacy policy text) to one of 10 languages offered, primarily European.

Further Features

Spam- and also Design-Testing

Spam testing isn’t available, however, there is a feature to check the e-mail for mistakes ( missing out on links, placeholder message that hasn’t been updated, etc). There’s likewise a device that permits you to preview exactly how emails will certainly search for details receivers, although this really did not appear to work when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 tests, it’s a little steep.

Jump Management


Soft bounces are positioned on short-lived hold for 15 days, and afterwards frown at. If it happens again, they are moved into a put on hold bounce group. They have actually a ‘ advised for elimination’ filter readily available to watch these, yet do not eliminate them immediately.



Import/export available although it’s not as uncomplicated as it could be– you need to first allow innovative e-mail permissions under Account Settings.

Storage space available for images and also data


All plans include unlimited storage.

Pro Features



SPF as well as DKIM are sustained.

Own Domain


Different degrees of account gain access to

of course

The Account Owner can additionally appoint functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact provide a huge amount of applications and assimilations , nearly 400.

Landing Page Builder


This is only available through their type building contractor, and it’s extremely standard. Instead, we would certainly recommend these totally free touchdown page contractors.

Consumer Support

3.5/ 5.

There are several channels of assistance, including real-time conversation, phone assistance, a data base and also community-based support. I discovered that the chat as well as phone assistance weren’t always offered, which was a little discouraging. When I had the ability to acquire conversation support, nevertheless, I did discover them to be beneficial as well as responsive . Remember that you’ll require to contact order to terminate your registration, which is rather bothersome.

General ranking.

3.6/ 5.

For a basic e-mail device, Constant Contact ticks a lot of packages. The primary problem right here, though, is that they’re asking a costs price for a sub-premium product.


As Constant Contact themselves state via their website, they are a tool for small businesses. And also, therefore, it’s worth assessing them on these terms. As mentioned over, they definitely have sufficient of the fundamentals covered to satisfy most small companies, and also if it were as straightforward as that then we would certainly suggest them extra very.

The problem, these days, is that there are a lot of other email devices providing a lot more than Constant Contact, as well as for a lot less money. This includes not just features, yet additionally user experience. In fact, for the quantity you pay with Constant Contact, you can find yourself using a lot more effective devices such as ActiveCampaign as well as GetResponse.

As well as with current enhancements to automations and also coverage, and the addition of new features like a internet site building contractor, it does look like they’re making an effort to enhance the item. Their lack of advanced features makes it challenging to suggest them over others at this cost point.

So, there you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would boldly declare that there could be other interests at play there.

Try Constant Contact currently for free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most sophisticated automation systems we’ve ever before tried, and also it can’t be contrasted to Constant Contact’s simplistic approach (it just features autoresponders). They likewise supply robust records and analysis devices. They are even cheaper than Constant Contact.
  • Sendinblue is among the least expensive all-in-one email marketing tools on the market. It’s readily available in 6 languages and also features advanced automation choices as well as a built-in CRM.
  • GetResponse is a strong choice. It includes several sophisticated attributes (e.g. a webinar device), supplies and has exceptional automations one of the very best spam and also design screening tools we’ve ever utilized. When compared to GetResponse, that’s why Constant Contact drops short.

We have a comprehensive guide with the best options to Constant Contact, check it out right here. You can also experiment with our Smart Finder to see which e-newsletter solution is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact pass on. If you would certainly such as to enter the information, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM platform. Nonetheless, at $399/month, you would certainly be far better off having a look at any one of these CRMs for small businesses, which will certainly be far more inexpensive. There are even lots of superb complimentary CRMs to select from.

Just how can I cancel my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within service hrs Eastern time in order to cancel your account. Below is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email marketing software program for small businesses. It securely shops your customer data and uses a safe and secure method to handle your clients.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability rates are continually good in our bi-annual deliverability examinations.

Despite these showy numbers and also functions, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves restate through their website, they are a device for tiny businesses. The problem, these days, is that there are plenty of various other email devices supplying even more than Constant Contact, as well as for a whole lot less cash. For the amount you pay with Constant Contact, you can locate on your own making use of a lot extra effective tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, and also it can’t be contrasted to Constant Contact’s simple approach (it just features autoresponders).

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