Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the email advertising game given that 1995. Throughout that time, they’ve managed to turn into one of the most used e-mail tools in the world, after Mailchimp.

One point I saw is that Constant Contact is extremely commonly the top choice for numerous other testimonial web sites. Normally, I am curious to see if our thorough evaluation produces the exact same result.

You might have looked into the Constant Contact reviews offered by individuals online, as well, as well as whilst they are quite positive, they may not provide you the whole picture. Our evaluation of Constant Contact is based upon a methodical strategy and utilizes our sensible experience and also understanding of loads of other basic and innovative advertising automation devices.

What makes them special is that they’ve included several functions over the years that few of their rivals sport, such as electronic item downloads, event monitoring, appointment scheduling as well as social campaigns. These all include in the varied checklist of e-mail alternatives available, along with automations and also recurring newsletters.

Constant Contact brag a industry with around 400 apps as well as integrations that accommodate also one of the most specific niche of products. In spite of these flashy numbers and also attributes, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. If it’s still appropriate in the 21st century, Enough reason for us to take a better look at Constant Contact’s ins & outs and also examine.
Find out listed below!

Constant Contact Summary

Constant Contact is guided towards local business, but their prices aren’t the most economical, particularly when you think about that their features just aren’t that progressed. Strategies begin with $9.99/ month, however this only permits 500 customers, and also rates increase pretty sharply afterwards.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our total pricing overview

Cons and pros


Is Constant Contact the right newsletter service for you?

Recommended if:

You run events:

Constant Contact is rather one-of-a-kind hereof, being among minority e-mail marketing tools to permit you to handle occasion invites, tickets, as well as registrations . Remember that this attribute includes its own charges: 5.4% + $0.80 for each and every ticket sold or deal conducted.

Not suggested if:

You require innovative automation:

Surprisingly, for the costs it bills, Constant Contact does not offer one of the most innovative automations. While they do use set off projects, autoresponders as well as abandoned cart campaigns (for Shopify just), you’ll locate that various other much cheaper tools provide similar levels of automation– MailerLite and Sendinblue.

Rating information


Reduce of Use

Usually it’s simple to browse, though a bit dull-looking. You can get to a lot of areas within a number of clicks, though as they’ve included a lot more functionality, some points have ended up being a little concealed, for instance, automations.

Newsletter Creation


The editor is quickly, however light on attributes, specifically in the styling division. In addition to that it’s easy to collaborate with.



This is extremely standard, just enabling you to insert basic greetings or contact details. There is no if/then/else reasoning offered.

Email types

Traditional, autoresponders, fundamental automations, reoccuring e-newsletters, A/B testing, event enrollments, coupons, polls and studies .

Choice as well as Flexibility of Template Designs

Tolerable. There are about 200 (!) themes to choose from, with differing degrees of quality (some are respectable, while others look a little standard and dated). You can also go back to square one, and use a convenient function called ‘Brand your e-mail’ to auto-generate a layout based on your website’s colors as well as logo.

Email Marketing Automation

They provide autoresponders and also abandoned cart advocate Shopify and WooCommerce. It additionally creates pre-defined get in touch with sections based on your clients’ communications with your on-line shop (e.g. repeat, lapsed as well as potential consumers). Automations based on call triggers (e.g. email opens, clicks) are also offered. It’s worth keeping in mind that the automations aren’t one of the most adaptable, as you can’t truly integrate conditions as well as actions as you can in several other tools.

Checklist Management

You can produce sections from get in touch with activity, listing subscription, contact information, tags, or ecommerce activity. You can also create a sector from your get in touch with understandings and also tag contacts based on contact area requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no customization with the type, as well as it simply provides a description box, standard field choices (which you can’t contribute to) and afterwards a checklist, or lists, that individuals can check to be added to.


As you can see in our deliverability tests, Constant Contact does not perform also badly, getting to the most preferred e-mail carriers (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Reports as well as Analysis

In addition to typical open and click records, spam, bounce as well as unsubscribe prices are also available. You additionally obtain click warmth maps, and also some useful summary records such as open and also click trends, opens by device, % of contacts engaged, and also the majority of successful subject line.


Here’s where it gets a bit unshaven. The tool and the site are just available in English. You can pick to transform several of the non-editable email sections (e.g. footer and privacy policy text) to one of 10 languages readily available, mainly European. Support and also the data base is available in 4 languages. A little complicated, however at the very least there’s some effort to sustain multilingual individuals as well as target markets.

More Features

Spam- and also Design-Testing

Spam testing isn’t readily available, nevertheless, there is a feature to check the email for mistakes ( missing out on web links, placeholder text that hasn’t been updated, and so on). There’s also a device that permits you to preview how emails will try to find details recipients, although this really did not seem to function when we evaluated it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 tests, it’s a little high.

Bounce Management

of course

Soft bounces are put on short-term hold for 15 days, and after that feel bitter. If it occurs once more, they are moved into a put on hold bounce category. They have a ‘ advised for elimination’ filter available to view these, but don’t eliminate them automatically.



Import/export available although it’s not as simple as maybe– you need to first enable sophisticated email consents under Account Settings.

Storage readily available for photos as well as data


All strategies feature unlimited storage.

Pro Features



SPF and also DKIM are sustained.

Very own Domain


Different levels of account gain access to

of course

The Account Owner can additionally designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact offer a large amount of assimilations and applications , almost 400.

Landing Page Builder

of course

This is just available using their form home builder, and also it’s really fundamental. Rather, we ‘d recommend these free landing page contractors.

Consumer Support

3.5/ 5.

There are several networks of support, including online conversation, phone assistance, a expertise base and also community-based assistance. I found that the chat and also phone assistance weren’t always offered, which was a little discouraging.

Overall rating.

3.6/ 5.

For a fundamental email device, Constant Contact ticks a lot of the boxes. The major concern below, however, is that they’re asking a costs rate for a sub-premium item.

Final thought.

As Constant Contact themselves restate with their website, they are a device for small businesses. And, thus, it’s worth assessing them on these terms. As pointed out over, they certainly have enough of the basics covered to satisfy most small companies, and if it were as easy as that then we would certainly recommend them more very.

The concern, these days, is that there are plenty of other e-mail devices providing a lot more than Constant Contact, and for a lot much less money. This consists of not just features, but additionally user experience. For the amount you pay with Constant Contact, you can find yourself making use of much a lot more effective devices such as ActiveCampaign and GetResponse.

As well as with recent enhancements to automations and also reporting, and the addition of brand-new functions like a site builder, it does look like they’re making an effort to enhance the product. Their lack of sophisticated features makes it challenging to recommend them over others at this rate point.

There you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would strongly assert that there could be other rate of interests at play there.

Try Constant Contact currently totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of the most advanced automation systems we’ve ever before attempted, and also it can’t be compared to Constant Contact’s simplistic strategy (it just features autoresponders). They likewise use robust reports and also evaluation tools. They are even cheaper than Constant Contact.
  • Sendinblue is one of the most affordable all-in-one email advertising and marketing tools on the market. It’s offered in 6 languages as well as includes advanced automation alternatives as well as a integrated CRM.
  • GetResponse is a solid option. It includes many innovative features (e.g. a webinar device), has outstanding automations and also uses among the best spam and layout screening devices we’ve ever made use of. When compared to GetResponse, that’s why Constant Contact drops short.

We have a thorough overview with the best options to Constant Contact, check it out below. You can likewise experiment with our Smart Finder to see which e-newsletter solution is finest suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact pass on. If you would certainly such as to get involved in the details, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM system. Nevertheless, at $399/month, you ‘d be much better off taking a look at any of these CRMs for small companies, which will certainly be far more cost effective. There are even plenty of outstanding totally free CRMs to choose from.

How can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within company hrs Eastern time in order to cancel your account. Here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising and marketing software for small businesses. It securely stores your client data as well as supplies a safe means to handle your clients.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability rates are constantly good in our bi-annual deliverability tests.

Regardless of these fancy numbers as well as features, interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves reiterate via their website, they are a device for tiny organizations. The issue, these days, is that there are plenty of other e-mail tools using even a lot more than Constant Contact, and also for a lot much less cash. For the quantity you pay with Constant Contact, you can locate on your own making use of a lot extra powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, and it can’t be compared to Constant Contact’s simple approach (it just features autoresponders).

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