Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have been in the e-mail marketing video game given that 1995. During that time, they’ve managed to turn into one of the most previously owned e-mail tools on the planet, after Mailchimp.

Something I discovered is that Constant Contact is very often the leading choice for several other testimonial web sites. Naturally, I wonder to see if our thorough evaluation creates the exact same end result.

You may have had a look at the Constant Contact evaluations provided by customers online, as well, as well as whilst they are pretty positive, they may not offer you the whole picture. Our testimonial of Constant Contact is based upon a systematic technique and utilizes our sensible experience as well as knowledge of lots of various other simple as well as innovative advertising automation tools.

What makes them special is that they’ve included a number of features throughout the years that few of their competitors sport, such as digital product downloads, occasion management, consultation organizing and social campaigns. These all add to the diverse listing of e-mail alternatives offered, in addition to automations as well as recurring e-newsletters.

Constant Contact boast a marketplace with around 400 applications and also combinations that deal with also the most particular niche of items. Yet in spite of these fancy numbers and also features, interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. Enough reason for us to take a closer check out Constant Contact’s outs & ins and check if it’s still pertinent in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is directed in the direction of local business, yet their costs aren’t one of the most affordable, particularly when you consider that their attributes just aren’t that advanced. Strategies begin with $9.99/ month, but this just allows for 500 subscribers, and also costs rise pretty greatly afterwards.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our complete prices guide

Pros and Cons


Is Constant Contact the right e-newsletter service for you?

Advised if:

You run events:

Constant Contact is fairly unique in this regard, being one of the few email marketing devices to permit you to manage event tickets, registrations, and invites . Remember that this attribute includes its own charges: 5.4% + $0.80 for each ticket offered or transaction conducted.

Not recommended if:

You need sophisticated automation:

Remarkably, for the costs it charges, Constant Contact doesn’t offer the most advanced automations. While they do provide activated projects, autoresponders as well as abandoned cart projects (for Shopify only), you’ll discover that other much more affordable devices provide similar levels of automation– MailerLite as well as Sendinblue.

Ranking information


Reduce of Use

Normally it’s easy to navigate, though a little bit dull-looking. You can get to a lot of areas within a couple of clicks, though as they’ve added more functionality, some things have actually become a little concealed, for example, automations.

Newsletter Creation


The editor is fast, but light on features, especially in the styling division. Apart from that it’s very easy to work with.



This is really fundamental, just enabling you to insert straightforward greetings or get in touch with details. There is no if/then/else reasoning available.

Email types

Traditional, autoresponders, fundamental automations, reoccuring newsletters, A/B screening, occasion registrations, promo codes, polls as well as surveys .

Choice and also Flexibility of Template Designs

Tolerable. There are around 200 (!) templates to select from, with varying levels of high quality (some are good, while others look a little standard and dated). You can likewise go back to square one, and also use a useful function called ‘Brand your email’ to auto-generate a theme based on your site’s colors as well as logo design.

Email Marketing Automation

They provide autoresponders and abandoned cart campaigns for Shopify and WooCommerce. It also produces pre-defined contact sections based upon your customers’ communications with your on the internet shop (e.g. repeat, expired and potential customers). Automations based on get in touch with triggers (e.g. email opens, clicks) are likewise available. It’s worth noting that the automations aren’t the most adaptable, as you can’t truly combine problems and also actions as you can in numerous other tools.

Listing Management

You can produce segments from call activity, listing subscription, get in touch with details, tags, or ecommerce activity. You can also produce a sector from your get in touch with understandings and tag contacts based on call field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no customization with the kind, as well as it just provides a summary box, standard field options (which you can not contribute to) and after that a listing, or listings, that people can examine to be added to.


As you can see in our deliverability tests, Constant Contact does not execute as well badly, getting to one of the most popular e-mail providers (AOL, Gmail, Yahoo, and Outlook) most of the moment.

Records and also Analysis

In addition to typical open and click records, spam, bounce and also unsubscribe rates are additionally offered. You likewise obtain click warm maps, and also some useful introduction reports such as open and also click fads, opens by gadget, % of contacts engaged, and also the majority of effective subject line. You can additionally contrast campaigns. Advanced tracking such as social monitoring isn’t offered.


Here’s where it obtains a bit unshaven. The site as well as the device are just available in English. You can select to alter some of the non-editable email areas (e.g. footer and also personal privacy policy text) to one of 10 languages offered, mostly European. Support and the data base is offered in 4 languages. A little complex, yet at least there’s some effort to support multilingual users and also target markets.

More Features

Spam- and Design-Testing

Spam testing isn’t offered, nonetheless, there is a attribute to check the e-mail for mistakes ( missing out on links, placeholder text that hasn’t been updated, and so on). There’s additionally a tool that permits you to preview how emails will seek specific recipients, although this didn’t appear to function when we examined it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for simply 5 tests, it’s a little steep.

Jump Management

of course

Soft bounces are put on short-term hold for 15 days, and then frown at. They are moved into a suspended bounce group if it happens once more. They have actually a ‘recommended for removal’ filter available to see these, yet do not remove them instantly.


of course

Import/export available although it’s not as straightforward as it could be– you require to first allow sophisticated e-mail consents under Account Settings.

Storage offered for photos and also data


All plans come with unlimited storage space.

Pro Features



SPF and DKIM are sustained.

Very own Domain


Various levels of account accessibility

of course

The Account Owner can likewise designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact provide a huge amount of integrations and also applications , almost 400.

Touchdown Page Builder

of course

This is just readily available by means of their kind builder, and also it’s really basic. Instead, we ‘d suggest these free touchdown page builders.

Consumer Support

3.5/ 5.

There are several channels of assistance, consisting of live chat, phone support, a data base as well as community-based support. Nevertheless, I located that the conversation as well as phone assistance weren’t constantly available, which was a little aggravating. When I was able to get hold of conversation assistance, nevertheless, I did find them to be receptive and useful . Remember that you’ll need to contact order to terminate your registration, which is pretty annoying.

General rating.

3.6/ 5.

For a fundamental email tool, Constant Contact ticks a lot of packages. The primary problem below, however, is that they’re asking a premium price for a sub-premium product.

Final thought.

As Constant Contact themselves repeat with their site, they are a tool for small businesses. And, because of this, it’s worth assessing them on these terms. As discussed above, they absolutely have sufficient of the essentials covered to satisfy most small businesses, and if it were as easy as that after that we ‘d recommend them much more highly.

The problem, these days, is that there are plenty of various other e-mail devices offering a lot more than Constant Contact, as well as for a great deal much less money. This consists of not just includes, yet likewise user experience. Actually, for the quantity you pay with Constant Contact, you can find yourself making use of much more effective devices such as ActiveCampaign and GetResponse.

And with current improvements to automations and reporting, as well as the addition of new functions like a internet site builder, it does look like they’re making an initiative to improve the item. Their absence of sophisticated features makes it challenging to advise them over others at this cost factor.

So, there you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the internet, I would strongly assert that there could be various other interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever tried, and it can not be contrasted to Constant Contact’s simple strategy (it only includes autoresponders). They also offer durable records and analysis devices. They are even less expensive than Constant Contact.
  • Sendinblue is just one of the cheapest all-in-one e-mail advertising and marketing tools on the marketplace. It’s available in 6 languages and features innovative automation choices and also a integrated CRM.
  • GetResponse is a strong choice. It comes with numerous sophisticated features (e.g. a webinar device), has superb automations as well as provides among the most effective spam and also design testing devices we’ve ever used. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a in-depth guide with the very best choices to Constant Contact, check it out below. You can likewise try our Smart Finder to see which e-newsletter solution is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you would certainly like to enter the information, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM platform. However, at $399/month, you ‘d be much better off taking a look at any of these CRMs for small businesses, which will be far more economical. There are also a lot of excellent cost-free CRMs to pick from.

Exactly how can I terminate my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within company hrs Eastern time in order to cancel your account. Right here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising and marketing software application for small companies. It safely shops your consumer information as well as offers a safe means to manage your customers.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability prices are consistently great in our bi-annual deliverability examinations.

Despite these flashy numbers as well as functions, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves reiterate through their site, they are a device for little services. The concern, these days, is that there are lots of other email devices providing also a lot more than Constant Contact, and also for a whole lot much less money. For the amount you pay with Constant Contact, you might locate yourself making use of a lot more powerful devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, and it can not be contrasted to Constant Contact’s simple strategy (it just includes autoresponders).

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