Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually remained in the email marketing game considering that 1995. During that time, they’ve handled to turn into one of the most previously owned email devices worldwide, after Mailchimp.

Something I noticed is that Constant Contact is very typically the leading option for many other evaluation internet sites. Naturally, I am curious to see if our thorough analysis creates the same outcome.

You could have looked into the Constant Contact testimonials provided by users online, also, and also whilst they are quite favorable, they might not offer you the whole picture. Our testimonial of Constant Contact is based upon a methodical strategy and uses our functional experience and also understanding of loads of various other simple and also sophisticated advertising automation tools.

What makes them special is that they’ve added numerous functions for many years that few of their competitors sport, such as electronic item downloads, event administration, appointment scheduling and also social projects. These all contribute to the diverse checklist of e-mail choices available, along with automations as well as recurring e-newsletters.

Constant Contact brag a industry with around 400 applications and also assimilations that accommodate even the most specific niche of items. In spite of these fancy numbers and attributes, rate of interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. Sufficient factor for us to take a better check out Constant Contact’s ins & outs as well as examine if it’s still appropriate in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is directed towards local business, yet their prices aren’t the most affordable, specifically when you think about that their features simply aren’t that progressed. Strategies begin with $9.99/ month, but this only permits 500 subscribers, and also prices rise rather sharply afterwards.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s plans in our full prices overview

Pros and also Cons


Is Constant Contact the ideal newsletter solution for you?

Suggested if:

You run events:

Constant Contact is fairly one-of-a-kind in this regard, being one of the few email marketing tools to permit you to take care of event enrollments, invitations, and tickets . Remember that this function comes with its own fees: 5.4% + $0.80 for each ticket sold or transaction performed.

Not suggested if:

You need advanced automation:

Surprisingly, for the premium it charges, Constant Contact doesn’t use one of the most advanced automations. While they do provide set off projects, autoresponders and also abandoned cart campaigns (for Shopify just), you’ll discover that other much cheaper devices use comparable levels of automation– MailerLite and Sendinblue, as an example.

Rating details


Ease of Use

Generally it’s very easy to navigate, though a little bit dull-looking. You can reach a lot of places within a couple of clicks, though as they’ve added a lot more functionality, some things have actually ended up being a little concealed, for instance, automations.

E-newsletter Creation


The editor is fast, but light on attributes, specifically in the designing department. Aside from that it’s simple to deal with.



This is very fundamental, just allowing you to put easy introductions or contact information. There is no if/then/else reasoning available.

Email kinds

Traditional, autoresponders, fundamental automations, persisting e-newsletters, A/B screening, occasion registrations, surveys, coupons as well as surveys .

Option as well as Flexibility of Template Designs

Not bad. You can additionally begin from scrape, as well as make use of a useful function called ‘Brand your e-mail’ to auto-generate a theme based on your website’s shades and logo design.

Email Marketing Automation

They provide autoresponders and abandoned cart campaigns for Shopify and also WooCommerce. It also produces pre-defined call sectors based upon your consumers’ interactions with your on-line shop (e.g. repeat, lapsed and also possible customers). Automations based upon call triggers (e.g. email opens up, clicks) are additionally offered. It’s worth keeping in mind that the automations aren’t the most versatile, as you can not actually combine conditions as well as activities as you can in numerous other devices.

List Management

You can develop sectors from get in touch with activity, list membership, call information, tags, or ecommerce activity. You can likewise create a segment from your contact understandings and also tag contacts based upon contact field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the type, as well as it simply provides a description box, standard field options (which you can not add to) and afterwards a listing, or lists, that individuals can inspect to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not perform too terribly, reaching the most prominent e-mail service providers (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Records and Analysis

In addition to common open as well as click reports, spam, bounce and unsubscribe prices are also available. You likewise get click heat maps, and some helpful introduction records such as open as well as click fads, opens by device, % of calls involved, and also most effective subject line. You can likewise compare projects. However, progressed tracking such as social tracking isn’t offered.


Below’s where it gets a bit hairy. The tool as well as the website are just readily available in English. You can select to alter a few of the non-editable email sections (e.g. footer and privacy plan message) to among 10 languages offered, primarily European. Support and the data base is readily available in 4 languages. Slightly complex, yet a minimum of there’s some effort to support multilingual customers and audiences.

Additional Features

Spam- as well as Design-Testing

Spam screening isn’t available, nevertheless, there is a feature to check the email for mistakes ( missing out on web links, placeholder message that hasn’t been updated, and so on). There’s also a device that enables you to sneak peek just how emails will certainly look for details receivers, although this didn’t appear to function when we evaluated it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Bounce Management


Soft bounces are placed on temporary hold for 15 days, and then resent. They are moved into a put on hold bounce classification if it occurs again. They have a ‘recommended for elimination’ filter offered to see these, however do not remove them immediately.


of course

Import/export offered although it’s not as straightforward as maybe– you need to initially enable innovative email authorizations under Account Settings.

Storage space readily available for images and data


All plans include limitless storage.

Pro Features



SPF and DKIM are sustained.

Very own Domain


Various levels of account gain access to


The Account Owner can likewise designate functions to be either an Account Manager or a Campaign Creator.



Constant Contact provide a substantial quantity of assimilations and also applications , almost 400.

Touchdown Page Builder


This is just available through their form building contractor, as well as it’s really fundamental. Rather, we ‘d advise these complimentary touchdown page home builders.

Consumer Support

3.5/ 5.

There are numerous networks of assistance, including online chat, phone assistance, a expertise base and community-based assistance. I found that the chat as well as phone assistance weren’t constantly readily available, which was a little irritating.

Overall rating.

3.6/ 5.

For a standard email device, Constant Contact ticks the majority of the boxes. The major concern below, though, is that they’re asking a costs price for a sub-premium item.


As Constant Contact themselves repeat through their website, they are a device for small companies. And also, thus, it’s worth reviewing them on these terms. As pointed out above, they absolutely have sufficient of the fundamentals covered to satisfy most small businesses, and if it were as easy as that after that we would certainly advise them a lot more extremely.

The concern, nowadays, is that there are lots of various other email devices providing even more than Constant Contact, as well as for a lot less money. This consists of not only features, yet additionally individual experience. In fact, for the amount you pay with Constant Contact, you could find yourself making use of a lot more powerful devices such as ActiveCampaign and GetResponse.

They do grab factors for their respectable deliverability rates, assimilations (particularly social media sites combinations), and for permitting different accessibility degrees for separate users. And also with recent enhancements to automations and also reporting, as well as the addition of brand-new features like a internet site building contractor, it does look like they’re making an effort to boost the product. But their absence of sophisticated functions makes it difficult to advise them over others at this cost point. (You’ll see we do not provide them as a great Mailchimp choice, either.).

So, there you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the internet, I would frankly declare that there might be other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of one of the most advanced automation systems we’ve ever tried, and it can not be contrasted to Constant Contact’s simplistic strategy (it just features autoresponders). They additionally supply robust records and analysis devices. They are also more affordable than Constant Contact.
  • Sendinblue is among the least expensive all-in-one email advertising and marketing devices on the marketplace. It’s available in 6 languages as well as includes innovative automation choices as well as a built-in CRM.
  • GetResponse is a solid alternative. It features numerous advanced attributes (e.g. a webinar device), has superb automations and also offers among the very best spam and also style screening tools we’ve ever before made use of. That’s why Constant Contact falls short when compared to GetResponse.

We have a comprehensive overview with the most effective options to Constant Contact, check it out right here. You can also try our Smart Finder to see which e-newsletter service is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact hands down. If you ‘d like to enter the details, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM system. At $399/month, you ‘d be a lot better off taking a look at any of these CRMs for little services, which will be much extra economical. There are even a lot of exceptional cost-free CRMs to select from.

How can I cancel my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within business hours Eastern time in order to terminate your account. Right here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email marketing software program for local business. It safely shops your customer data and provides a secure way to handle your customers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability prices are continually great in our bi-annual deliverability examinations.

In spite of these showy numbers and also functions, rate of interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves state with their website, they are a tool for tiny organizations. The concern, these days, is that there are plenty of other email tools providing even more than Constant Contact, as well as for a great deal less cash. For the amount you pay with Constant Contact, you might locate yourself using a lot a lot more powerful tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before attempted, as well as it can not be compared to Constant Contact’s simplified technique (it only includes autoresponders).

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