Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually been in the email advertising and marketing video game because 1995. During that time, they’ve taken care of to turn into one of the most previously owned email devices worldwide, after Mailchimp.

One point I noticed is that Constant Contact is extremely usually the top selection for many various other testimonial websites. Normally, I am curious to see if our detailed analysis produces the same outcome.

You might have had a look at the Constant Contact testimonials used by individuals online, too, as well as whilst they are rather favorable, they may not give you the whole picture. Our testimonial of Constant Contact is based on a methodical approach and uses our useful experience and also expertise of dozens of various other easy and advanced marketing automation tools.

What makes them special is that they’ve added several features for many years that few of their rivals sporting activity, such as digital item downloads, event monitoring, appointment scheduling and social campaigns. These all add to the diverse list of e-mail options offered, along with automations as well as repeating e-newsletters.

Constant Contact boast a market with around 400 applications and also integrations that cater to also the most particular niche of products. Yet despite these showy numbers as well as functions, interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. Enough reason for us to take a closer check out Constant Contact’s ins & outs as well as check if it’s still appropriate in the 21st century.
Figure out listed below!

Constant Contact Summary

Constant Contact is guided towards small businesses, however their prices aren’t one of the most economical, particularly when you take into consideration that their features just aren’t that progressed. Plans begin with $9.99/ month, yet this just allows for 500 customers, as well as prices climb quite dramatically after that.

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Constant Contact Pricing

> Compare rates with our expense calculator

> Find out more concerning Constant Contact’s plans in our total pricing overview

Cons and pros


Is Constant Contact the ideal newsletter service for you?

Recommended if:

You run occasions:

Constant Contact is quite unique in this regard, being among minority email marketing devices to enable you to manage event tickets, registrations, as well as invites . Remember that this function includes its very own fees: 5.4% + $0.80 for every ticket sold or purchase performed.

Not suggested if:

You need advanced automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t supply one of the most advanced automations. While they do offer activated projects, autoresponders as well as deserted cart campaigns (for Shopify just), you’ll discover that other much more affordable tools offer similar degrees of automation– MailerLite as well as Sendinblue.

Score information


Reduce of Use

Typically it’s very easy to navigate, though a bit dull-looking. You can reach the majority of locations within a number of clicks, though as they’ve added more capability, some things have actually become a little covert, as an example, automations.

E-newsletter Creation


The editor is quickly, yet light on functions, especially in the designing department. Besides that it’s easy to deal with.



This is very basic, just enabling you to insert simple introductions or call details. There is no if/then/else logic offered.

Email kinds

Timeless, autoresponders, standard automations, repeating e-newsletters, A/B screening, event registrations, polls, vouchers and also studies .

Selection and Flexibility of Template Designs

Not poor. You can likewise start from scratch, and utilize a helpful feature called ‘Brand your email’ to auto-generate a design template based on your web site’s shades and also logo.

Email Marketing Automation

It also generates pre-defined contact sectors based on your clients’ interactions with your on the internet store (e.g. repeat, expired as well as prospective consumers). Automations based on call triggers (e.g. e-mail opens up, clicks) are also offered.

Checklist Management

You can create sections from get in touch with task, checklist membership, get in touch with information, tags, or ecommerce activity. You can additionally develop a segment from your get in touch with insights and tag contacts based on call area standards.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no customization with the type, as well as it merely offers a summary box, basic area alternatives (which you can’t include in) and then a checklist, or listings, that people can check to be added to.


As you can see in our deliverability examinations, Constant Contact does not do too badly, getting to the most preferred email carriers (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Records and Analysis

In enhancement to common open as well as click records, spam, bounce and unsubscribe prices are additionally readily available. You likewise get click warmth maps, and some valuable introduction records such as open as well as click patterns, opens up by tool, % of contacts engaged, as well as the majority of successful subject line.


The website and the device are only readily available in English. You can select to change some of the non-editable e-mail areas (e.g. footer as well as personal privacy plan text) to one of 10 languages available, mostly European.

Additional Features

Spam- as well as Design-Testing

Spam screening isn’t readily available, however, there is a function to check the email for errors (missing web links, placeholder message that hasn’t been upgraded, and so on). There’s additionally a tool that permits you to sneak peek just how e-mails will try to find particular recipients, although this didn’t appear to work when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for just 5 tests, it’s a little steep.

Jump Management

of course

Soft bounces are positioned on momentary hold for 15 days, and then dislike. If it takes place once again, they are moved into a suspended bounce category. They have a ‘ suggested for removal’ filter available to view these, however don’t remove them instantly.



Import/export offered although it’s not as straightforward as maybe– you need to initially enable sophisticated e-mail consents under Account Settings.

Storage readily available for images and also information


All plans include limitless storage space.

Pro Features



SPF as well as DKIM are supported.

Own Domain


Various levels of account gain access to


The Account Owner can likewise appoint functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact offer a massive amount of applications and also assimilations , virtually 400.

Touchdown Page Builder

of course

This is just readily available through their kind builder, as well as it’s really basic. Instead, we ‘d recommend these cost-free touchdown web page builders.

Customer Support

3.5/ 5.

There are a number of networks of assistance, consisting of online conversation, phone assistance, a data base and community-based assistance. Nevertheless, I discovered that the chat and phone assistance weren’t always readily available, which was a little aggravating. When I had the ability to get hold of chat assistance, however, I did locate them to be useful as well as receptive . Bear in mind that you’ll require to call order to terminate your registration, which is pretty irritating.

General ranking.

3.6/ 5.

For a standard email device, Constant Contact ticks a lot of packages. The major issue below, though, is that they’re asking a costs rate for a sub-premium item.


As Constant Contact themselves state with their site, they are a device for local business. And, therefore, it’s worth evaluating them on these terms. As pointed out above, they absolutely have enough of the essentials covered to please most small businesses, and also if it were as straightforward as that then we would certainly recommend them a lot more highly.

The problem, these days, is that there are lots of other e-mail devices using even more than Constant Contact, and for a lot much less cash. This includes not only features, however additionally customer experience. In fact, for the amount you pay with Constant Contact, you might find yourself making use of far more effective devices such as ActiveCampaign and also GetResponse.

As well as with recent improvements to automations and also reporting, and the enhancement of brand-new functions like a web site building contractor, it does look like they’re making an effort to improve the item. Their absence of advanced features makes it tough to suggest them over others at this cost point.

So, there you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would strongly assert that there could be other passions at play there.

Try Constant Contact currently totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever tried, and also it can not be contrasted to Constant Contact’s simple approach (it just includes autoresponders). They additionally supply durable reports and also evaluation devices. In addition to that, they are even less costly than Constant Contact.
  • Sendinblue is among the most inexpensive all-in-one email advertising tools on the market. It’s offered in 6 languages and includes innovative automation options and a built-in CRM.
  • GetResponse is a solid option. It features many advanced features (e.g. a webinar device), offers as well as has superb automations among the best spam and layout screening devices we’ve ever before utilized. When compared to GetResponse, that’s why Constant Contact drops short.

We have a thorough guide with the most effective options to Constant Contact, check it out below. You can likewise check out our Smart Finder to see which newsletter solution is best suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact comparison if you would certainly such as to obtain right into the information.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM system. Nonetheless, at $399/month, you ‘d be better off taking a look at any one of these CRMs for local business, which will certainly be much more budget friendly. There are even lots of outstanding complimentary CRMs to select from.

Exactly how can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within service hrs Eastern time in order to terminate your account. Below is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email marketing software application for small businesses. It safely stores your customer data and also uses a protected method to manage your clients.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability rates are continually excellent in our bi-annual deliverability tests.

Regardless of these flashy numbers and features, rate of interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves repeat with their site, they are a device for tiny businesses. The issue, these days, is that there are lots of various other email tools using also much more than Constant Contact, and also for a whole lot much less cash. For the quantity you pay with Constant Contact, you could discover yourself making use of much more effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and also it can’t be contrasted to Constant Contact’s simplified technique (it just features autoresponders).

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