Constant Contact - Create Email Marketing Campaigns Like a Pro

Brian Casey Constant Contact

Constant Contact have actually remained in the e-mail marketing game considering that 1995. During that time, they’ve managed to turn into one of one of the most used e-mail tools in the world, after Mailchimp.

One point I noticed is that Constant Contact is very often the leading option for numerous other testimonial internet sites. Normally, I wonder to see if our detailed evaluation produces the exact same result.

You might have looked into the Constant Contact reviews supplied by customers online, too, as well as whilst they are rather positive, they might not offer you the whole picture. Our evaluation of Constant Contact is based on a systematic strategy and utilizes our sensible experience as well as expertise of dozens of various other straightforward and also innovative marketing automation devices.

What makes them special is that they’ve included a number of attributes over the years that few of their rivals sport, such as digital item downloads, event management, appointment organizing and also social campaigns. These all add to the diverse checklist of email options available, in addition to automations and also repeating e-newsletters.

Constant Contact brag a market with around 400 apps as well as integrations that accommodate also one of the most niche of items. Yet regardless of these flashy numbers as well as functions, rate of interest in Constant Contact appears to be on the decrease, at least according to Google Trends. Sufficient factor for us to take a closer look at Constant Contact’s outs & ins and also examine if it’s still appropriate in the 21st century.
Discover below!

Constant Contact Summary

Constant Contact is guided towards small businesses, yet their prices aren’t the most economical, specifically when you consider that their attributes simply aren’t that progressed. Strategies begin with $9.99/ month, yet this just permits 500 customers, and also rates rise rather greatly after that.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our complete prices guide

Cons as well as pros


Is Constant Contact the best e-newsletter solution for you?

Advised if:

You run events:

Constant Contact is rather special hereof, being among minority e-mail advertising and marketing tools to enable you to manage occasion tickets, registrations, as well as invitations . Remember that this function features its very own charges: 5.4% + $0.80 for every ticket sold or deal carried out.

Not suggested if:

You require advanced automation:

Surprisingly, for the premium it charges, Constant Contact doesn’t offer one of the most sophisticated automations. While they do offer caused projects, autoresponders and abandoned cart projects (for Shopify only), you’ll discover that various other much more affordable devices supply similar levels of automation– MailerLite and Sendinblue.

Rating details


Relieve of Use

Generally it’s very easy to navigate, though a bit dull-looking. You can reach the majority of locations within a number of clicks, though as they’ve added a lot more performance, some things have actually become a little covert, as an example, automations.

Newsletter Creation


The editor is fast, however light on attributes, especially in the styling department. Apart from that it’s very easy to work with.



This is extremely fundamental, only enabling you to place simple introductions or call details. There is no if/then/else logic offered.

Email types

Timeless, autoresponders, basic automations, repeating e-newsletters, A/B testing, event enrollments, discount coupons, surveys and surveys .

Choice and also Flexibility of Template Designs

Not bad. You can likewise start from scrape, and also utilize a useful function called ‘Brand your email’ to auto-generate a theme based on your web site’s colors as well as logo design.

Email Marketing Automation

It also creates pre-defined contact sectors based on your clients’ communications with your on the internet store (e.g. repeat, expired and also possible clients). Automations based on get in touch with triggers (e.g. email opens up, clicks) are additionally available.

Checklist Management

You can create sections from get in touch with activity, checklist membership, call information, tags, or ecommerce activity. You can likewise produce a sector from your get in touch with understandings and tag contacts based upon get in touch with field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no customization with the type, and it merely provides a description box, fundamental area alternatives (which you can’t include in) and afterwards a list, or lists, that people can check to be added to.


As you can see in our deliverability tests, Constant Contact does not do too severely, reaching the most preferred email service providers (AOL, Gmail, Yahoo, and also Outlook) most of the time.

Records and also Analysis

In addition to conventional open and also click reports, spam, bounce as well as unsubscribe prices are likewise offered. You additionally get click warmth maps, as well as some helpful summary reports such as open as well as click patterns, opens up by tool, % of calls engaged, and also the majority of effective subject line. You can likewise contrast campaigns. Nonetheless, advanced tracking such as social tracking isn’t offered.


Here’s where it obtains a little bit unshaven. The device as well as the website are only available in English. You can select to alter several of the non-editable email areas (e.g. footer and personal privacy plan message) to one of 10 languages readily available, mostly European. Support and also the knowledge base is offered in 4 languages. Slightly confusing, yet at the very least there’s some effort to support multilingual users as well as target markets.

More Features

Spam- and Design-Testing

Spam testing isn’t offered, however, there is a function to check the e-mail for mistakes ( missing out on links, placeholder text that hasn’t been upgraded, and so on). There’s also a tool that enables you to sneak peek how e-mails will seek certain receivers, although this didn’t appear to function when we evaluated it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 tests, it’s a little steep.

Jump Management


Soft bounces are put on short-term hold for 15 days, and then frown at. They are moved into a suspended bounce classification if it takes place once more. They have a ‘ suggested for elimination’ filter available to watch these, yet do not remove them immediately.


of course

Import/export available although it’s not as straightforward as maybe– you need to first allow sophisticated email authorizations under Account Settings.

Storage readily available for data and also images


All plans include unlimited storage space.

Pro Features



SPF and DKIM are sustained.

Very own Domain


Different levels of account gain access to


The Account Owner can also appoint duties to be either an Account Manager or a Campaign Creator.



Constant Contact supply a huge amount of combinations and apps , virtually 400.

Touchdown Page Builder


This is just readily available by means of their type home builder, as well as it’s very standard. Instead, we ‘d advise these complimentary landing page builders.

Consumer Support

3.5/ 5.

There are a number of networks of support, including real-time chat, phone assistance, a data base and community-based support. Nevertheless, I located that the chat and also phone assistance weren’t always offered, which was a little frustrating. When I was able to get hold of chat support, however, I did locate them to be helpful as well as receptive . Bear in mind that you’ll require to contact order to cancel your registration, which is quite frustrating.

Total score.

3.6/ 5.

For a fundamental e-mail device, Constant Contact ticks most of the boxes. The primary concern right here, though, is that they’re asking a costs price for a sub-premium product.


As Constant Contact themselves restate via their website, they are a tool for local business. As well as, as such, it’s worth assessing them on these terms. As discussed above, they certainly have enough of the essentials covered to satisfy most small companies, and if it were as easy as that after that we would certainly suggest them more highly.

The concern, nowadays, is that there are plenty of various other email tools supplying a lot more than Constant Contact, and also for a whole lot less cash. This includes not only features, yet likewise user experience. For the quantity you pay with Constant Contact, you can locate on your own making use of much more effective tools such as ActiveCampaign and also GetResponse.

As well as with current improvements to automations and coverage, and the addition of new features like a web site building contractor, it does look like they’re making an effort to improve the item. Their absence of innovative features makes it difficult to suggest them over others at this price point.

There you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the web, I would strongly assert that there could be various other rate of interests at play there.

Try Constant Contact currently completely free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of one of the most sophisticated automation systems we’ve ever before attempted, and it can not be contrasted to Constant Contact’s simplistic method (it just features autoresponders). They also offer robust records and analysis tools. On top of that, they are also more affordable than Constant Contact.
  • Sendinblue is among the least expensive all-in-one e-mail advertising tools on the market. It’s readily available in 6 languages and includes innovative automation choices and a built-in CRM.
  • GetResponse is a strong option. It comes with numerous advanced functions (e.g. a webinar tool), has excellent automations as well as offers among the best spam and layout screening tools we’ve ever before utilized. That’s why Constant Contact falls short when compared to GetResponse.

We have a comprehensive guide with the very best options to Constant Contact, check it out here. You can additionally try our Smart Finder to see which newsletter service is finest fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact by far. If you would certainly such as to get involved in the details, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM platform. At $399/month, you ‘d be much better off taking a look at any of these CRMs for tiny companies, which will certainly be much extra budget friendly. There are also plenty of superb complimentary CRMs to choose from.

Exactly how can I terminate my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within business hrs Eastern time in order to cancel your account. Here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail marketing software program for local business. It securely stores your consumer information as well as offers a safe method to handle your customers.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability rates are constantly great in our bi-annual deliverability tests.

Regardless of these showy numbers and also attributes, interest in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves state through their website, they are a device for tiny organizations. The issue, these days, is that there are plenty of other email tools providing also a lot more than Constant Contact, and also for a lot less cash. For the quantity you pay with Constant Contact, you could discover yourself making use of a lot a lot more effective devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever attempted, and also it can’t be compared to Constant Contact’s simple technique (it only includes autoresponders).

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