Constant Contact - Create Email Marketing Campaigns Like a Pro

Can I Use My Constant Contact List To Target Instagram Users

Constant Contact have been in the e-mail advertising and marketing video game considering that 1995. During that time, they’ve managed to become one of one of the most previously owned e-mail tools worldwide, after Mailchimp.

Something I noticed is that Constant Contact is extremely usually the top option for several various other review internet sites. Normally, I am curious to see if our thorough analysis produces the very same outcome.

You may have looked into the Constant Contact testimonials offered by individuals online, as well, as well as whilst they are rather positive, they may not give you the whole picture. Our evaluation of Constant Contact is based on a systematic technique and also uses our functional experience and also understanding of loads of various other straightforward and also innovative advertising and marketing automation tools.

What makes them special is that they’ve included numerous features over the years that few of their rivals sport, such as electronic product downloads, occasion monitoring, visit scheduling and also social campaigns. These all add to the diverse checklist of email choices available, along with automations as well as repeating newsletters.

Constant Contact brag a market with around 400 applications and combinations that accommodate even the most specific niche of items. In spite of these flashy numbers and features, rate of interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. Enough reason for us to take a better check out Constant Contact’s ins & outs and inspect if it’s still appropriate in the 21st century.
Figure out listed below!

Constant Contact Summary

Constant Contact is directed in the direction of small companies, yet their prices aren’t the most inexpensive, especially when you think about that their attributes simply aren’t that progressed. Plans start from $9.99/ month, however this just enables 500 customers, as well as rates climb pretty dramatically afterwards.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out more concerning Constant Contact’s strategies in our full prices guide

Cons as well as pros


Is Constant Contact the ideal newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is fairly unique in this regard, being just one of minority e-mail advertising tools to enable you to handle occasion invites, registrations, and also tickets . Remember that this feature includes its very own costs: 5.4% + $0.80 for every ticket sold or purchase conducted.

Not advised if:

You require innovative automation:

Remarkably, for the costs it bills, Constant Contact does not provide the most advanced automations. While they do provide caused projects, autoresponders and also deserted cart campaigns (for Shopify just), you’ll discover that much cheaper tools offer similar degrees of automation– MailerLite and Sendinblue, for example.

Score information


Ease of Use

Generally it’s easy to navigate, though a little bit dull-looking. You can reach the majority of locations within a number of clicks, though as they’ve added a lot more functionality, some points have actually ended up being a little hidden, for instance, automations.

Newsletter Creation


The editor is quick, however light on features, specifically in the designing division. Besides that it’s very easy to work with.



This is very fundamental, only allowing you to put straightforward introductions or contact information. There is no if/then/else logic offered.

Email types

Traditional, autoresponders, basic automations, reoccuring newsletters, A/B screening, occasion enrollments, surveys, polls as well as promo codes .

Selection and also Flexibility of Template Designs

Not poor. You can likewise begin from scratch, as well as make use of a useful feature called ‘Brand your email’ to auto-generate a template based on your internet site’s shades and also logo design.

Email Marketing Automation

It also produces pre-defined call segments based on your consumers’ communications with your on the internet shop (e.g. repeat, expired and also possible clients). Automations based on call triggers (e.g. email opens up, clicks) are also readily available.

Checklist Management

You can create sections from contact activity, list subscription, call information, tags, or ecommerce activity. You can likewise create a section from your call understandings and also tag get in touches with based on get in touch with field requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no customization with the form, and also it just supplies a summary box, basic field options (which you can not add to) and then a listing, or checklists, that people can inspect to be contributed to.


As you can see in our deliverability tests, Constant Contact does not execute as well badly, getting to one of the most popular email carriers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Reports and also Analysis

In addition to conventional open and also click reports, spam, bounce and also unsubscribe rates are additionally offered. You additionally obtain click heat maps, and also some beneficial review reports such as open and also click fads, opens by tool, % of calls involved, and also the majority of successful subject line. You can likewise compare campaigns. Nonetheless, progressed tracking such as social monitoring isn’t readily available.


The website and the device are just readily available in English. You can pick to alter some of the non-editable e-mail sections (e.g. footer and personal privacy policy message) to one of 10 languages readily available, mainly European.

Further Features

Spam- as well as Design-Testing

Spam testing isn’t available, nevertheless, there is a attribute to examine the e-mail for mistakes ( missing out on web links, placeholder text that hasn’t been upgraded, and so on). There’s also a device that allows you to preview just how e-mails will certainly look for particular recipients, although this didn’t seem to work when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management

of course

Soft bounces are put on momentary hold for 15 days, and afterwards resent. If it takes place once more, they are moved right into a put on hold bounce classification. They have a ‘ advised for elimination’ filter offered to check out these, yet do not remove them immediately.



Import/export offered although it’s not as uncomplicated as it could be– you require to first enable innovative email permissions under Account Settings.

Storage readily available for information as well as images


All strategies feature unlimited storage space.

Pro Features



SPF and DKIM are supported.

Very own Domain


Different degrees of account gain access to

of course

The Account Owner can likewise assign roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a large amount of combinations and apps , nearly 400.

Touchdown Page Builder


This is just readily available through their type contractor, and it’s really fundamental. Rather, we ‘d advise these totally free landing web page builders.

Client Support

3.5/ 5.

There are numerous channels of assistance, including online chat, phone assistance, a knowledge base as well as community-based assistance. Nevertheless, I located that the chat and phone assistance weren’t constantly offered, which was a little aggravating. When I had the ability to get hold of conversation assistance, however, I did locate them to be beneficial as well as receptive . Keep in mind that you’ll require to call order to terminate your membership, which is pretty frustrating.

Overall rating.

3.6/ 5.

For a fundamental e-mail tool, Constant Contact ticks the majority of the boxes. The primary concern below, however, is that they’re asking a premium price for a sub-premium product.

Final thought.

As Constant Contact themselves state via their website, they are a device for local business. And, thus, it’s worth assessing them on these terms. As discussed above, they absolutely have sufficient of the fundamentals covered to satisfy most small companies, as well as if it were as easy as that after that we would certainly suggest them much more extremely.

The issue, nowadays, is that there are plenty of other e-mail devices using much more than Constant Contact, and also for a great deal less money. This consists of not only includes, but additionally individual experience. As a matter of fact, for the amount you pay with Constant Contact, you could find yourself making use of a lot more powerful devices such as ActiveCampaign as well as GetResponse.

And with current enhancements to automations and also reporting, and also the enhancement of brand-new functions like a site contractor, it does look like they’re making an initiative to boost the item. Their lack of sophisticated features makes it challenging to advise them over others at this cost point.

There you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the web, I would strongly assert that there could be various other interests at play there.

Attempt Constant Contact currently for free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, as well as it can not be contrasted to Constant Contact’s simplified strategy (it just includes autoresponders). They additionally use robust records as well as analysis tools. They are even less expensive than Constant Contact.
  • Sendinblue is just one of the most inexpensive all-in-one email marketing devices on the marketplace. It’s available in 6 languages and also comes with sophisticated automation choices as well as a integrated CRM.
  • GetResponse is a solid alternative. It comes with several sophisticated functions (e.g. a webinar tool), provides and also has exceptional automations one of the most effective spam and layout screening tools we’ve ever utilized. That’s why Constant Contact fails when contrasted to GetResponse.

We have a detailed guide with the very best options to Constant Contact, check it out below. You can also check out our Smart Finder to see which e-newsletter service is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact hands down. If you ‘d such as to get into the details, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM platform. At $399/month, you would certainly be a lot better off taking a look at any of these CRMs for little organizations, which will be far a lot more budget friendly. There are also lots of superb totally free CRMs to select from.

Exactly how can I terminate my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within organization hrs Eastern time in order to terminate your account. Right here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising software for local business. It safely shops your client data and supplies a secure method to manage your customers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability prices are regularly good in our bi-annual deliverability tests.

Despite these fancy numbers and features, interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves state through their website, they are a tool for small organizations. The problem, these days, is that there are lots of various other email tools supplying even a lot more than Constant Contact, as well as for a whole lot much less cash. For the quantity you pay with Constant Contact, you could discover yourself using much extra effective devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, as well as it can’t be contrasted to Constant Contact’s simple technique (it only features autoresponders).

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