Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually been in the e-mail advertising and marketing video game given that 1995. Throughout that time, they’ve managed to turn into one of one of the most pre-owned email tools in the world, after Mailchimp.

One thing I saw is that Constant Contact is extremely often the leading selection for numerous various other testimonial sites. Naturally, I am curious to see if our detailed analysis produces the exact same outcome.

You could have checked out the Constant Contact reviews provided by customers online, as well, and whilst they are rather positive, they might not offer you the whole picture. Our evaluation of Constant Contact is based on a systematic strategy and also uses our practical experience and also knowledge of dozens of other easy and also advanced marketing automation devices.

What makes them special is that they’ve added numerous functions throughout the years that few of their competitors sporting activity, such as electronic item downloads, occasion administration, consultation scheduling and social campaigns. These all add to the diverse list of e-mail options available, in addition to automations as well as persisting newsletters.

Constant Contact boast a market with around 400 apps as well as integrations that deal with also the most niche of items. In spite of these flashy numbers and also functions, interest in Constant Contact appears to be on the decline, at least according to Google Trends. Sufficient reason for us to take a better take a look at Constant Contact’s ins & outs and also inspect if it’s still pertinent in the 21st century.
Learn listed below!

Constant Contact Summary

Constant Contact is routed in the direction of local business, but their rates aren’t the most budget-friendly, specifically when you think about that their functions just aren’t that advanced. Strategies begin with $9.99/ month, yet this just permits 500 clients, as well as costs climb pretty sharply afterwards.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our total pricing overview

Cons and pros


Is Constant Contact the right newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is quite distinct in this regard, being among the few email marketing devices to allow you to handle event invites, tickets, and registrations . Bear in mind that this feature includes its very own costs: 5.4% + $0.80 for each ticket sold or transaction conducted.

Not suggested if:

You require sophisticated automation:

Remarkably, for the premium it charges, Constant Contact doesn’t provide one of the most advanced automations. While they do offer caused projects, autoresponders and also abandoned cart campaigns (for Shopify only), you’ll locate that other much more affordable tools offer similar degrees of automation– MailerLite as well as Sendinblue.

Rating details


Reduce of Use

Normally it’s simple to navigate, though a bit dull-looking. You can get to a lot of locations within a number of clicks, though as they’ve included more performance, some things have become a little covert, for example, automations.

Newsletter Creation


The editor is quick, but light on features, particularly in the styling division. In addition to that it’s easy to work with.



This is extremely fundamental, only enabling you to insert simple greetings or call information. There is no if/then/else reasoning available.

Email types

Classic, autoresponders, fundamental automations, repeating newsletters, A/B screening, occasion registrations, vouchers, studies and polls .

Choice as well as Flexibility of Template Designs

Not bad. There are about 200 (!) layouts to pick from, with differing levels of high quality (some are decent, while others look a little standard and also dated). You can likewise go back to square one, and also use a convenient function called ‘Brand your email’ to auto-generate a theme based on your web site’s shades and logo design.

Email Marketing Automation

They offer autoresponders and also abandoned cart campaigns for Shopify and also WooCommerce. It additionally creates pre-defined get in touch with sections based on your customers’ communications with your on-line store (e.g. repeat, lapsed and prospective customers). Automations based upon call triggers (e.g. email opens, clicks) are likewise available. It’s worth keeping in mind that the automations aren’t the most versatile, as you can’t actually incorporate problems and activities as you can in numerous various other devices.

Listing Management

You can produce segments from call activity, list subscription, call details, tags, or ecommerce task. You can also develop a section from your call understandings and also tag contacts based upon call area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no customization with the kind, and it just uses a description box, fundamental area alternatives (which you can’t include in) and then a listing, or checklists, that individuals can inspect to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not do as well severely, reaching one of the most preferred email carriers (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Records and also Analysis

In enhancement to basic open as well as click records, spam, bounce as well as unsubscribe rates are likewise offered. You also obtain click warm maps, as well as some beneficial review reports such as open as well as click patterns, opens by tool, % of get in touches with involved, as well as the majority of effective subject line.


The device as well as the website are only readily available in English. You can pick to alter some of the non-editable email areas (e.g. footer and privacy plan message) to one of 10 languages readily available, mainly European.

Additional Features

Spam- as well as Design-Testing

Spam screening isn’t readily available, nevertheless, there is a feature to inspect the e-mail for errors (missing web links, placeholder message that hasn’t been upgraded, and so on). There’s likewise a tool that enables you to sneak peek exactly how emails will certainly look for details receivers, although this didn’t appear to function when we examined it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Bounce Management

of course

Soft bounces are put on short-lived hold for 15 days, and after that feel bitter. If it happens again, they are relocated right into a put on hold bounce category. They have actually a ‘ advised for elimination’ filter available to watch these, but do not remove them automatically.



Import/export readily available although it’s not as straightforward as it could be– you need to first enable advanced email permissions under Account Settings.

Storage space readily available for photos as well as data


All plans feature endless storage space.

Pro Features



SPF as well as DKIM are supported.

Very own Domain


Various degrees of account access


The Account Owner can likewise appoint duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact supply a substantial quantity of assimilations and also apps , almost 400.

Touchdown Page Builder

of course

This is only offered through their form home builder, and it’s extremely fundamental. Instead, we would certainly recommend these totally free touchdown page contractors.

Consumer Support

3.5/ 5.

There are several networks of support, including live conversation, phone support, a data base as well as community-based support. Nevertheless, I located that the chat as well as phone support weren’t constantly available, which was a little aggravating. When I was able to acquire chat assistance, however, I did discover them to be responsive and beneficial . Keep in mind that you’ll need to call in order to cancel your membership, which is pretty bothersome.

General ranking.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks most of the boxes. The major concern below, though, is that they’re asking a premium rate for a sub-premium item.


As Constant Contact themselves restate through their site, they are a tool for local business. As well as, therefore, it’s worth reviewing them on these terms. As mentioned above, they definitely have sufficient of the essentials covered to please most local business, and if it were as straightforward as that after that we ‘d suggest them much more extremely.

The concern, these days, is that there are lots of various other email devices using a lot more than Constant Contact, as well as for a lot less money. This includes not just includes, but also individual experience. In fact, for the amount you pay with Constant Contact, you might find yourself using much more effective tools such as ActiveCampaign and GetResponse.

As well as with recent improvements to automations and reporting, and the enhancement of brand-new functions like a website home builder, it does look like they’re making an effort to enhance the item. Their lack of sophisticated attributes makes it challenging to advise them over others at this price point.

There you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the web, I would strongly assert that there may be other interests at play there.

Attempt Constant Contact currently free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of one of the most sophisticated automation systems we’ve ever before tried, as well as it can’t be contrasted to Constant Contact’s simplified strategy (it just features autoresponders). They additionally offer durable reports as well as evaluation tools. On top of that, they are even less expensive than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one e-mail marketing devices on the market. It’s readily available in 6 languages and also features innovative automation options as well as a built-in CRM.
  • GetResponse is a solid alternative. It features several advanced functions (e.g. a webinar tool), has excellent automations and provides one of the very best spam as well as layout screening tools we’ve ever before made use of. When compared to GetResponse, that’s why Constant Contact drops short.

We have a in-depth guide with the very best alternatives to Constant Contact, check it out right here. You can additionally try our Smart Finder to see which newsletter service is finest suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you ‘d like to get into the details, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM platform. At $399/month, you would certainly be a lot far better off taking a appearance at any of these CRMs for small companies, which will be far more affordable. There are even lots of excellent complimentary CRMs to select from.

How can I terminate my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within organization hrs Eastern time in order to cancel your account. Right here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail marketing software program for small companies. It securely stores your consumer data as well as uses a safe and secure means to manage your clients.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability rates are continually great in our bi-annual deliverability tests.

In spite of these fancy numbers as well as attributes, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves state with their site, they are a tool for little businesses. The concern, these days, is that there are lots of various other e-mail tools offering even much more than Constant Contact, and for a great deal less money. For the amount you pay with Constant Contact, you could locate yourself using much more effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever attempted, as well as it can’t be compared to Constant Contact’s simple technique (it only includes autoresponders).

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