Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the e-mail advertising and marketing game since 1995. During that time, they’ve taken care of to turn into one of one of the most secondhand e-mail tools in the world, after Mailchimp.

Something I observed is that Constant Contact is really usually the top option for lots of various other evaluation sites. Naturally, I am curious to see if our in-depth evaluation generates the very same result.

You might have taken a look at the Constant Contact evaluations used by customers online, as well, as well as whilst they are rather positive, they might not offer you the whole picture. Our review of Constant Contact is based upon a systematic approach and also utilizes our functional experience and also knowledge of lots of various other simple and also advanced marketing automation tools.

What makes them special is that they’ve included several functions throughout the years that few of their rivals sporting activity, such as digital product downloads, event administration, appointment organizing and social projects. These all include in the varied checklist of e-mail options available, in addition to automations and also persisting e-newsletters.

Constant Contact boast a marketplace with around 400 apps and also combinations that accommodate also the most niche of products. Yet regardless of these flashy numbers and functions, rate of interest in Constant Contact appears to be on the decline, at least according to Google Trends. Sufficient reason for us to take a better look at Constant Contact’s outs & ins and also check if it’s still relevant in the 21st century.
Learn listed below!

Constant Contact Summary

Constant Contact is directed in the direction of local business, yet their costs aren’t the most budget-friendly, particularly when you think about that their features just aren’t that advanced. Strategies start from $9.99/ month, yet this only permits 500 customers, and rates increase pretty greatly after that.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our total rates guide

Pros as well as Cons


Is Constant Contact the right newsletter service for you?

Advised if:

You run occasions:

Constant Contact is quite distinct in this regard, being one of minority email advertising tools to permit you to manage occasion registrations, tickets, and also invites . Keep in mind that this feature includes its own charges: 5.4% + $0.80 for each ticket offered or transaction carried out.

Not recommended if:

You require advanced automation:

Remarkably, for the costs it charges, Constant Contact does not offer one of the most innovative automations. While they do use activated projects, autoresponders as well as abandoned cart campaigns (for Shopify only), you’ll discover that other much cheaper devices supply similar degrees of automation– MailerLite and also Sendinblue, as an example.

Score details


Reduce of Use

Usually it’s simple to navigate, though a little bit dull-looking. You can reach the majority of places within a number of clicks, though as they’ve added a lot more functionality, some things have actually become a little surprise, as an example, automations.

E-newsletter Creation


The editor is quick, yet light on features, especially in the designing department. Aside from that it’s very easy to deal with.


of course

This is extremely basic, just permitting you to insert straightforward greetings or get in touch with details. There is no if/then/else reasoning available.

Email types

Timeless, autoresponders, fundamental automations, repeating e-newsletters, A/B testing, occasion enrollments, vouchers, studies as well as surveys .

Option and also Flexibility of Template Designs

Not bad. You can also begin from scrape, and utilize a helpful function called ‘Brand your email’ to auto-generate a template based on your website’s colors and also logo design.

Email Marketing Automation

They supply autoresponders and deserted cart campaigns for Shopify and also WooCommerce. It likewise generates pre-defined call segments based on your customers’ interactions with your on-line store (e.g. repeat, expired and also possible consumers). Automations based on get in touch with triggers (e.g. email opens, clicks) are likewise available. It’s worth keeping in mind that the automations aren’t one of the most flexible, as you can’t truly incorporate problems and also activities as you can in lots of other devices.

Checklist Management

You can create segments from contact task, checklist membership, call details, tags, or ecommerce task. You can likewise develop a sector from your call understandings and tag contacts based upon get in touch with area standards.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no modification with the form, as well as it simply provides a description box, basic field options (which you can’t contribute to) and then a checklist, or checklists, that individuals can examine to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not carry out as well badly, getting to the most popular email suppliers (AOL, Gmail, Yahoo, and Outlook) most of the time.

Records and also Analysis

In enhancement to standard open and click reports, spam, bounce as well as unsubscribe rates are likewise offered. You additionally get click warmth maps, and also some beneficial summary reports such as open as well as click trends, opens up by tool, % of get in touches with involved, as well as the majority of successful subject line.


The tool and the website are only offered in English. You can choose to transform some of the non-editable e-mail areas (e.g. footer and personal privacy plan message) to one of 10 languages offered, mostly European.

More Features

Spam- and also Design-Testing

Spam screening isn’t offered, nonetheless, there is a feature to inspect the e-mail for errors (missing web links, placeholder text that hasn’t been upgraded, etc). There’s likewise a tool that permits you to preview just how emails will search for particular recipients, although this didn’t appear to work when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for just 5 examinations, it’s a little high.

Jump Management


Soft bounces are positioned on short-lived hold for 15 days, and after that resent. They are moved into a put on hold bounce category if it happens once more. They have actually a ‘ advised for removal’ filter offered to watch these, but don’t eliminate them immediately.



Import/export offered although it’s not as uncomplicated as it could be– you require to first allow sophisticated email approvals under Account Settings.

Storage space readily available for pictures and information


All strategies include unlimited storage space.

Pro Features



SPF and DKIM are supported.

Very own Domain


Various degrees of account gain access to


The Account Owner can also assign duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a enormous quantity of apps and also integrations , almost 400.

Landing Page Builder


This is just available via their kind home builder, and also it’s extremely basic. Instead, we would certainly advise these cost-free touchdown page home builders.

Customer Support

3.5/ 5.

There are a number of channels of assistance, including live chat, phone support, a understanding base and community-based support. I discovered that the chat and phone assistance weren’t always readily available, which was a little discouraging.

Total ranking.

3.6/ 5.

For a standard email device, Constant Contact ticks a lot of the boxes. The primary concern here, however, is that they’re asking a costs cost for a sub-premium product.


As Constant Contact themselves restate with their website, they are a device for small companies. And, because of this, it’s worth examining them on these terms. As mentioned above, they absolutely have enough of the fundamentals covered to please most small businesses, and also if it were as easy as that then we ‘d recommend them more extremely.

The concern, nowadays, is that there are a lot of various other e-mail devices providing even more than Constant Contact, as well as for a lot less cash. This consists of not just includes, but additionally customer experience. Actually, for the amount you pay with Constant Contact, you might find yourself using a lot more powerful devices such as ActiveCampaign as well as GetResponse.

They do get points for their suitable deliverability prices, combinations ( specifically social media assimilations), and for permitting different gain access to levels for different individuals. And with recent enhancements to automations and reporting, as well as the addition of new functions like a internet site building contractor, it does appear like they’re making an effort to enhance the product. Their lack of sophisticated attributes makes it tough to advise them over others at this rate point. (You’ll see we do not list them as a excellent Mailchimp alternative, either.).

So, there you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would frankly declare that there could be various other passions at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among one of the most sophisticated automation systems we’ve ever attempted, as well as it can not be contrasted to Constant Contact’s simplistic approach (it only includes autoresponders). They additionally offer robust records as well as analysis devices. They are also cheaper than Constant Contact.
  • Sendinblue is one of the most inexpensive all-in-one e-mail marketing devices on the market. It’s readily available in 6 languages and features advanced automation alternatives and also a integrated CRM.
  • GetResponse is a solid choice. It comes with numerous innovative functions (e.g. a webinar tool), has excellent automations and uses one of the very best spam and design screening devices we’ve ever before made use of. That’s why Constant Contact fails when contrasted to GetResponse.

We have a detailed overview with the best alternatives to Constant Contact, check it out here. You can likewise check out our Smart Finder to see which e-newsletter solution is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact by far. If you would certainly such as to get into the details, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM platform. At $399/month, you ‘d be a lot better off taking a appearance at any of these CRMs for tiny organizations, which will be far extra cost effective. There are even plenty of exceptional cost-free CRMs to choose from.

Exactly how can I terminate my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within organization hours Eastern time in order to cancel your account. Here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising software application for small companies. It safely stores your client information as well as provides a safe method to manage your subscribers.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability prices are continually great in our bi-annual deliverability tests.

In spite of these fancy numbers and also functions, rate of interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves state with their site, they are a tool for tiny businesses. The problem, these days, is that there are lots of various other email devices using also more than Constant Contact, and also for a great deal much less cash. For the quantity you pay with Constant Contact, you can discover yourself utilizing a lot a lot more effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever attempted, as well as it can’t be contrasted to Constant Contact’s simplified strategy (it only features autoresponders).

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