Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the e-mail marketing game since 1995. Throughout that time, they’ve handled to become one of the most secondhand e-mail tools in the world, after Mailchimp.

One thing I noticed is that Constant Contact is extremely frequently the leading choice for several various other testimonial websites. Normally, I wonder to see if our detailed evaluation creates the exact same result.

You might have checked out the Constant Contact testimonials provided by individuals online, too, and also whilst they are quite favorable, they might not offer you the whole picture. Our testimonial of Constant Contact is based upon a methodical approach and also uses our useful experience and also understanding of lots of various other basic and also advanced advertising automation devices.

What makes them special is that they’ve included numerous functions for many years that few of their rivals sporting activity, such as digital product downloads, occasion management, appointment organizing and also social campaigns. These all add to the diverse listing of e-mail choices available, in addition to automations as well as persisting newsletters.

Constant Contact brag a marketplace with around 400 apps as well as assimilations that accommodate also one of the most niche of items. Despite these fancy numbers as well as functions, passion in Constant Contact appears to be on the decrease, at least according to Google Trends. If it’s still relevant in the 21st century, Enough factor for us to take a more detailed look at Constant Contact’s ins & outs as well as examine.
Find out listed below!

Constant Contact Summary

Constant Contact is directed in the direction of small businesses, but their rates aren’t one of the most budget friendly, specifically when you think about that their functions just aren’t that advanced. Strategies start from $9.99/ month, yet this just permits 500 customers, and prices rise quite greatly afterwards.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s plans in our full rates guide

Cons and pros


Is Constant Contact the appropriate e-newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is rather special hereof, being just one of minority e-mail advertising and marketing tools to allow you to manage occasion invites, registrations, and tickets . Keep in mind that this attribute comes with its own costs: 5.4% + $0.80 for each and every ticket sold or transaction conducted.

Not recommended if:

You need sophisticated automation:

Surprisingly, for the premium it charges, Constant Contact doesn’t use the most advanced automations. While they do provide set off projects, autoresponders as well as deserted cart campaigns (for Shopify only), you’ll find that other much less costly tools provide comparable degrees of automation– MailerLite as well as Sendinblue.

Ranking information


Reduce of Use

Typically it’s simple to navigate, though a bit dull-looking. You can reach a lot of locations within a couple of clicks, though as they’ve included more capability, some points have actually become a little surprise, for instance, automations.

E-newsletter Creation


The editor is fast, yet light on attributes, particularly in the designing division. Besides that it’s easy to work with.



This is extremely standard, just allowing you to place basic introductions or get in touch with details. There is no if/then/else reasoning readily available.

Email kinds

Classic, autoresponders, standard automations, reoccuring e-newsletters, A/B testing, occasion enrollments, discount coupons, surveys and studies .

Choice and Flexibility of Template Designs

Okay. There are around 200 (!) templates to select from, with varying levels of quality (some are suitable, while others look a little basic as well as dated). You can likewise start from scratch, and utilize a convenient attribute called ‘Brand your email’ to auto-generate a theme based upon your site’s shades and also logo.

Email Marketing Automation

They supply autoresponders and abandoned cart advocate Shopify as well as WooCommerce. It likewise creates pre-defined get in touch with sections based on your customers’ interactions with your online shop (e.g. repeat, expired as well as prospective clients). Automations based upon get in touch with triggers (e.g. e-mail opens, clicks) are also readily available. It’s worth noting that the automations aren’t the most adaptable, as you can’t really incorporate problems and also activities as you can in numerous various other devices.

Checklist Management

You can develop segments from call task, checklist membership, contact details, tags, or ecommerce activity. You can also develop a segment from your call understandings and also tag get in touches with based upon contact area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no customization with the kind, as well as it just uses a description box, standard area choices (which you can not include in) and after that a list, or checklists, that people can inspect to be added to.


As you can see in our deliverability tests, Constant Contact does not perform too severely, reaching the most popular e-mail service providers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the time.

Reports and also Analysis

Along with conventional open as well as click records, spam, bounce and also unsubscribe prices are additionally available. You additionally obtain click warmth maps, and also some useful introduction reports such as open and also click fads, opens up by tool, % of contacts involved, and the majority of effective subject line. You can also compare projects. Nevertheless, advanced tracking such as social monitoring isn’t available.


The tool and the site are just readily available in English. You can select to alter some of the non-editable e-mail sections (e.g. footer and also personal privacy policy message) to one of 10 languages available, primarily European.

Further Features

Spam- as well as Design-Testing

Spam testing isn’t offered, nevertheless, there is a function to inspect the email for errors ( missing out on web links, placeholder text that hasn’t been upgraded, etc). There’s additionally a device that permits you to preview how e-mails will look for certain receivers, although this didn’t appear to function when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for just 5 examinations, it’s a little steep.

Bounce Management


Soft bounces are put on momentary hold for 15 days, and after that feel bitter. If it occurs again, they are relocated right into a suspended bounce category. They have actually a ‘ advised for removal’ filter available to view these, but don’t eliminate them instantly.



Import/export offered although it’s not as uncomplicated as it could be– you require to first allow innovative email consents under Account Settings.

Storage offered for images as well as data


All strategies come with limitless storage.

Pro Features


of course

SPF and DKIM are supported.

Own Domain


Various levels of account accessibility


The Account Owner can likewise assign roles to be either an Account Manager or a Campaign Creator.



Constant Contact use a massive quantity of combinations as well as apps , nearly 400.

Touchdown Page Builder

of course

This is just available by means of their kind home builder, and it’s really standard. Instead, we would certainly suggest these totally free landing page building contractors.

Client Support

3.5/ 5.

There are several channels of assistance, consisting of online chat, phone assistance, a knowledge base as well as community-based support. I located that the chat and phone assistance weren’t constantly available, which was a little aggravating. When I had the ability to acquire conversation support, however, I did discover them to be responsive and valuable . Keep in mind that you’ll need to contact order to terminate your subscription, which is pretty bothersome.

Overall score.

3.6/ 5.

For a fundamental e-mail device, Constant Contact ticks a lot of the boxes. The major concern below, however, is that they’re asking a costs rate for a sub-premium product.

Final thought.

As Constant Contact themselves reiterate via their website, they are a device for small businesses. And also, thus, it’s worth examining them on these terms. As discussed above, they certainly have sufficient of the essentials covered to please most small businesses, and if it were as easy as that after that we ‘d suggest them more extremely.

The concern, these days, is that there are a lot of various other email tools supplying much more than Constant Contact, and for a great deal much less money. This consists of not just includes, however also customer experience. In fact, for the amount you pay with Constant Contact, you could find yourself making use of far more powerful tools such as ActiveCampaign and also GetResponse.

They do pick up factors for their respectable deliverability prices, integrations ( specifically social networks assimilations), as well as for allowing different accessibility degrees for different individuals. And with current improvements to automations as well as coverage, as well as the addition of brand-new attributes like a site building contractor, it does appear like they’re making an initiative to boost the item. Yet their absence of sophisticated attributes makes it hard to recommend them over others at this rate factor. (You’ll see we do not list them as a excellent Mailchimp option, either.).

There you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the web, I would boldly claim that there might be various other interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever before tried, as well as it can’t be contrasted to Constant Contact’s simplistic method (it just includes autoresponders). They likewise provide durable records and also analysis tools. They are also cheaper than Constant Contact.
  • Sendinblue is just one of the least expensive all-in-one email advertising devices on the market. It’s available in 6 languages and also features advanced automation options and a built-in CRM.
  • GetResponse is a strong choice. It includes several sophisticated features (e.g. a webinar tool), has outstanding automations as well as offers one of the best spam and also style screening devices we’ve ever before used. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a in-depth guide with the best options to Constant Contact, check it out below. You can likewise check out our Smart Finder to see which e-newsletter service is best fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you would certainly like to enter the information, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM system. Nevertheless, at $399/month, you would certainly be much better off having a look at any of these CRMs for local business, which will certainly be even more inexpensive. There are also a lot of superb free CRMs to select from.

Just how can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within company hrs Eastern time in order to terminate your account. Right here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising software application for small businesses. It securely shops your consumer data and uses a safe and secure method to handle your clients.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability prices are consistently great in our bi-annual deliverability examinations.

Regardless of these showy numbers and functions, rate of interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves reiterate with their website, they are a tool for tiny companies. The problem, these days, is that there are lots of various other email devices providing even extra than Constant Contact, and also for a great deal much less cash. For the amount you pay with Constant Contact, you could locate on your own using a lot extra powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever tried, and also it can not be contrasted to Constant Contact’s simple technique (it only includes autoresponders).

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