Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have been in the email marketing video game since 1995. During that time, they’ve taken care of to turn into one of the most used e-mail devices worldwide, after Mailchimp.

Something I noticed is that Constant Contact is extremely often the top selection for numerous other testimonial internet sites. Normally, I wonder to see if our detailed evaluation creates the same outcome.

You could have checked out the Constant Contact evaluations supplied by individuals online, too, and whilst they are quite positive, they might not give you the whole picture. Our review of Constant Contact is based on a systematic method and utilizes our practical experience and also knowledge of lots of other straightforward as well as sophisticated advertising automation tools.

What makes them unique is that they’ve included several attributes throughout the years that few of their competitors sporting activity, such as digital item downloads, occasion monitoring, visit scheduling as well as social projects. These all add to the varied listing of e-mail choices offered, in addition to automations as well as recurring e-newsletters.

Constant Contact boast a market with around 400 apps as well as integrations that deal with even the most specific niche of products. Yet despite these flashy numbers as well as functions, rate of interest in Constant Contact appears to be on the decrease, a minimum of according to Google Trends. If it’s still appropriate in the 21st century, Enough factor for us to take a more detailed look at Constant Contact’s ins & outs and inspect.
Discover below!

Constant Contact Summary

Constant Contact is guided in the direction of local business, but their prices aren’t the most budget-friendly, particularly when you take into consideration that their features just aren’t that advanced. Strategies start from $9.99/ month, however this just enables 500 subscribers, and prices climb pretty sharply after that.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our complete pricing guide

Cons as well as pros


Is Constant Contact the appropriate newsletter solution for you?

Advised if:

You run occasions:

Constant Contact is fairly distinct in this regard, being just one of minority e-mail advertising and marketing devices to allow you to manage event invites, tickets, and also registrations . Bear in mind that this feature includes its own fees: 5.4% + $0.80 for each ticket marketed or purchase carried out.

Not suggested if:

You require advanced automation:

Remarkably, for the premium it charges, Constant Contact does not use the most innovative automations. While they do supply triggered campaigns, autoresponders as well as abandoned cart projects (for Shopify only), you’ll locate that more affordable devices supply comparable degrees of automation– MailerLite as well as Sendinblue, as an example.

Score information


Relieve of Use

Typically it’s simple to browse, though a bit dull-looking. You can get to a lot of locations within a number of clicks, though as they’ve included much more capability, some things have become a little concealed, for example, automations.

Newsletter Creation


The editor is quickly, but light on features, specifically in the styling division. Apart from that it’s easy to work with.



This is extremely standard, only permitting you to place basic greetings or contact details. There is no if/then/else reasoning offered.

Email types

Traditional, autoresponders, standard automations, reoccuring e-newsletters, A/B testing, occasion enrollments, surveys, promo codes and surveys .

Choice and Flexibility of Template Designs

Okay. There are around 200 (!) themes to select from, with varying degrees of top quality (some are suitable, while others look a little standard as well as outdated). You can additionally go back to square one, and utilize a helpful attribute called ‘Brand your email’ to auto-generate a theme based upon your internet site’s shades and also logo design.

Email Marketing Automation

It additionally creates pre-defined call segments based on your customers’ communications with your online store (e.g. repeat, lapsed as well as potential clients). Automations based on call triggers (e.g. e-mail opens up, clicks) are also offered.

Checklist Management

You can create sections from contact activity, listing membership, call information, tags, or ecommerce task. You can also create a sector from your call understandings and also tag get in touches with based upon get in touch with field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no customization with the form, as well as it merely supplies a summary box, basic area choices (which you can’t include in) and after that a checklist, or listings, that individuals can check to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not execute as well severely, reaching one of the most prominent e-mail carriers (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Records and also Analysis

Along with common open as well as click reports, spam, bounce as well as unsubscribe rates are likewise offered. You also get click heat maps, and some helpful review reports such as open as well as click trends, opens up by tool, % of contacts involved, and also most effective subject line. You can additionally contrast campaigns. Advanced tracking such as social tracking isn’t offered.


The site and also the device are just available in English. You can pick to alter some of the non-editable email sections (e.g. footer and privacy plan message) to one of 10 languages offered, primarily European.

More Features

Spam- and Design-Testing

Spam testing isn’t readily available, however, there is a feature to examine the email for mistakes ( missing out on links, placeholder message that hasn’t been upgraded, etc). There’s additionally a tool that permits you to preview how emails will try to find details recipients, although this really did not seem to function when we examined it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for just 5 tests, it’s a little steep.

Bounce Management


Soft bounces are positioned on temporary hold for 15 days, and then feel bitter. If it occurs once more, they are relocated right into a suspended bounce category. They have actually a ‘ advised for elimination’ filter available to watch these, but don’t eliminate them automatically.


of course

Import/export offered although it’s not as straightforward as it could be– you require to first make it possible for sophisticated e-mail consents under Account Settings.

Storage readily available for information and images


All plans include limitless storage space.

Pro Features


of course

SPF and DKIM are supported.

Very own Domain


Various levels of account gain access to


The Account Owner can likewise assign functions to be either an Account Manager or a Campaign Creator.



Constant Contact supply a enormous quantity of assimilations as well as apps , nearly 400.

Landing Page Builder


This is only offered by means of their kind builder, as well as it’s extremely standard. Instead, we ‘d suggest these free landing web page building contractors.

Consumer Support

3.5/ 5.

There are several channels of assistance, consisting of real-time conversation, phone support, a knowledge base as well as community-based assistance. I found that the conversation and phone assistance weren’t constantly offered, which was a little aggravating.

Total rating.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks a lot of the boxes. The main problem below, though, is that they’re asking a costs price for a sub-premium item.

Final thought.

As Constant Contact themselves restate through their site, they are a device for small businesses. And, thus, it’s worth reviewing them on these terms. As mentioned above, they definitely have sufficient of the essentials covered to satisfy most local business, and also if it were as basic as that after that we would certainly suggest them more highly.

The issue, nowadays, is that there are plenty of other e-mail devices supplying much more than Constant Contact, and for a whole lot less cash. This consists of not only features, however additionally individual experience. For the amount you pay with Constant Contact, you could locate yourself making use of much extra effective devices such as ActiveCampaign and also GetResponse.

And with recent improvements to automations as well as reporting, as well as the addition of brand-new functions like a web site building contractor, it does look like they’re making an effort to boost the product. Their lack of innovative functions makes it hard to suggest them over others at this rate point.

So, there you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the internet, I would frankly claim that there may be other interests at play there.

Try Constant Contact now completely free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever attempted, as well as it can’t be contrasted to Constant Contact’s simplistic strategy (it only includes autoresponders). They also use robust records and also evaluation devices. On top of that, they are even less costly than Constant Contact.
  • Sendinblue is among the cheapest all-in-one e-mail marketing tools on the marketplace. It’s readily available in 6 languages as well as features sophisticated automation options as well as a built-in CRM.
  • GetResponse is a solid option. It includes several sophisticated functions (e.g. a webinar tool), supplies and has outstanding automations one of the very best spam and also layout screening tools we’ve ever used. When compared to GetResponse, that’s why Constant Contact falls short.

We have a comprehensive overview with the best alternatives to Constant Contact, check it out here. You can also try our Smart Finder to see which newsletter service is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact pass on. Take a appearance at our Mailchimp vs Constant Contact comparison if you ‘d like to obtain right into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM platform. At $399/month, you would certainly be a lot better off taking a look at any of these CRMs for tiny services, which will be far much more budget friendly. There are even lots of superb complimentary CRMs to pick from.

How can I terminate my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within service hours Eastern time in order to terminate your account. Right here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising software program for small businesses. It safely stores your customer data as well as uses a secure way to manage your customers.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability rates are consistently excellent in our bi-annual deliverability examinations.

In spite of these fancy numbers and also attributes, rate of interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves restate through their website, they are a device for small companies. The issue, these days, is that there are lots of various other email tools using even more than Constant Contact, as well as for a great deal much less money. For the quantity you pay with Constant Contact, you could find on your own utilizing much more effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, and also it can not be compared to Constant Contact’s simple strategy (it just features autoresponders).

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