Constant Contact - Create Email Marketing Campaigns Like a Pro

Como Funciona Constant Contact

Constant Contact have actually remained in the email advertising and marketing video game given that 1995. Throughout that time, they’ve managed to turn into one of one of the most used email devices on the planet, after Mailchimp.

One thing I discovered is that Constant Contact is extremely often the top option for numerous other testimonial websites. Naturally, I am curious to see if our thorough analysis creates the exact same end result.

You might have had a look at the Constant Contact reviews offered by customers online, as well, and whilst they are pretty favorable, they may not offer you the whole picture. Our review of Constant Contact is based on a systematic strategy as well as uses our sensible experience and understanding of loads of various other easy and advanced marketing automation devices.

What makes them unique is that they’ve added numerous functions for many years that few of their competitors sporting activity, such as digital item downloads, occasion administration, visit scheduling and also social campaigns. These all add to the diverse list of email choices offered, in addition to automations as well as reoccuring e-newsletters.

Constant Contact boast a industry with around 400 applications and combinations that accommodate even one of the most particular niche of items. Regardless of these flashy numbers and also functions, passion in Constant Contact seems to be on the decline, at least according to Google Trends. Sufficient reason for us to take a better consider Constant Contact’s ins & outs as well as inspect if it’s still appropriate in the 21st century.
Figure out listed below!

Constant Contact Summary

Constant Contact is guided in the direction of small companies, yet their prices aren’t one of the most economical, specifically when you consider that their features just aren’t that progressed. Plans start from $9.99/ month, but this just permits 500 subscribers, and also rates rise rather sharply afterwards.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our complete rates overview

Cons and also pros


Is Constant Contact the right newsletter solution for you?

Advised if:

You run occasions:

Constant Contact is rather distinct in this regard, being one of the few e-mail advertising devices to enable you to take care of occasion invitations, enrollments, and also tickets . Bear in mind that this feature comes with its very own charges: 5.4% + $0.80 for each ticket marketed or deal carried out.

Not recommended if:

You require advanced automation:

Surprisingly, for the costs it bills, Constant Contact does not provide one of the most advanced automations. While they do supply set off projects, autoresponders and abandoned cart projects (for Shopify only), you’ll discover that other much less costly devices provide similar degrees of automation– MailerLite as well as Sendinblue.

Ranking information


Ease of Use

Normally it’s easy to navigate, though a bit dull-looking. You can get to a lot of areas within a couple of clicks, though as they’ve included extra capability, some points have ended up being a little hidden, for example, automations.

Newsletter Creation


The editor is quick, however light on functions, especially in the designing department. Aside from that it’s simple to work with.


of course

This is very basic, just enabling you to place straightforward greetings or contact information. There is no if/then/else logic available.

Email kinds

Traditional, autoresponders, basic automations, recurring e-newsletters, A/B testing, occasion enrollments, vouchers, studies and also polls .

Selection and Flexibility of Template Designs

Not negative. You can also begin from scrape, and make use of a handy function called ‘Brand your e-mail’ to auto-generate a template based on your site’s colors as well as logo design.

Email Marketing Automation

It additionally produces pre-defined contact sectors based on your clients’ interactions with your on the internet store (e.g. repeat, expired and prospective customers). Automations based on contact triggers (e.g. email opens, clicks) are additionally offered.

Checklist Management

You can develop sectors from call task, checklist subscription, contact details, tags, or ecommerce task. You can additionally produce a segment from your call understandings as well as tag get in touches with based upon call field requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no modification with the kind, and also it merely supplies a summary box, standard field choices (which you can’t add to) and then a list, or listings, that people can inspect to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not perform also severely, getting to one of the most prominent e-mail providers (AOL, Gmail, Yahoo, and also Outlook) the majority of the time.

Reports and also Analysis

In addition to standard open and click records, spam, bounce as well as unsubscribe rates are additionally readily available. You also obtain click warm maps, and also some valuable summary records such as open and click trends, opens up by tool, % of calls involved, and the majority of successful subject line. You can additionally compare campaigns. Advanced tracking such as social tracking isn’t readily available.


The website and the device are only available in English. You can choose to change some of the non-editable e-mail sections (e.g. footer as well as personal privacy plan message) to one of 10 languages offered, mainly European.

More Features

Spam- and Design-Testing

Spam screening isn’t readily available, however, there is a function to inspect the e-mail for errors ( missing out on links, placeholder text that hasn’t been updated, etc). There’s also a tool that permits you to preview how emails will certainly search for particular recipients, although this didn’t appear to function when we examined it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for just 5 examinations, it’s a little high.

Bounce Management

of course

Soft bounces are placed on momentary hold for 15 days, and after that dislike. If it occurs once again, they are moved into a put on hold bounce classification. They have a ‘recommended for removal’ filter offered to check out these, yet don’t eliminate them immediately.



Import/export available although it’s not as simple as maybe– you need to first enable sophisticated e-mail authorizations under Account Settings.

Storage space readily available for images and also information


All plans come with limitless storage.

Pro Features



SPF as well as DKIM are supported.

Own Domain


Different levels of account accessibility


The Account Owner can likewise assign duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact supply a huge amount of applications as well as integrations , virtually 400.

Landing Page Builder

of course

This is only offered through their type home builder, and also it’s very fundamental. Rather, we would certainly advise these complimentary landing web page building contractors.

Consumer Support

3.5/ 5.

There are a number of channels of support, including real-time chat, phone support, a expertise base and also community-based assistance. I found that the chat and also phone assistance weren’t always offered, which was a little irritating.

Total score.

3.6/ 5.

For a fundamental email device, Constant Contact ticks most of packages. The major problem here, however, is that they’re asking a premium price for a sub-premium item.

Final thought.

As Constant Contact themselves repeat through their site, they are a tool for small businesses. And also, thus, it’s worth reviewing them on these terms. As stated above, they definitely have sufficient of the fundamentals covered to please most local business, and if it were as simple as that after that we ‘d advise them extra very.

The issue, nowadays, is that there are plenty of other e-mail devices providing even more than Constant Contact, and for a great deal much less money. This includes not just includes, but additionally individual experience. Actually, for the quantity you pay with Constant Contact, you can find yourself making use of a lot more effective devices such as ActiveCampaign and also GetResponse.

And also with current enhancements to automations and also coverage, as well as the addition of new features like a internet site contractor, it does look like they’re making an effort to enhance the item. Their absence of advanced functions makes it difficult to recommend them over others at this rate factor.

So, there you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the internet, I would strongly declare that there may be various other rate of interests at play there.

Try Constant Contact now free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, and also it can not be contrasted to Constant Contact’s simplistic strategy (it just features autoresponders). They additionally provide durable reports and analysis tools. They are also cheaper than Constant Contact.
  • Sendinblue is one of the cheapest all-in-one email advertising devices on the marketplace. It’s readily available in 6 languages and also includes innovative automation alternatives as well as a integrated CRM.
  • GetResponse is a strong alternative. It includes many innovative functions (e.g. a webinar device), has superb automations and offers one of the best spam as well as layout testing devices we’ve ever before utilized. When compared to GetResponse, that’s why Constant Contact drops short.

We have a comprehensive overview with the most effective alternatives to Constant Contact, check it out here. You can additionally check out our Smart Finder to see which e-newsletter service is finest matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you would certainly such as to get involved in the information, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM system. Nevertheless, at $399/month, you would certainly be far better off having a look at any one of these CRMs for small companies, which will certainly be far more economical. There are even lots of superb totally free CRMs to choose from.

Just how can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within service hrs Eastern time in order to terminate your account. Below is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising and marketing software for small businesses. It safely stores your client information as well as provides a secure method to handle your customers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability rates are constantly great in our bi-annual deliverability tests.

Despite these fancy numbers and features, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat through their site, they are a device for tiny organizations. The issue, these days, is that there are plenty of other e-mail devices supplying also a lot more than Constant Contact, and also for a lot less money. For the quantity you pay with Constant Contact, you could discover on your own using much extra powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever attempted, and it can not be compared to Constant Contact’s simplified approach (it just includes autoresponders).

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