Constant Contact - Create Email Marketing Campaigns Like a Pro

Compare Vertical Response And Constant Contact

Constant Contact have actually remained in the email advertising video game given that 1995. Throughout that time, they’ve managed to become one of one of the most pre-owned e-mail tools in the world, after Mailchimp.

One point I discovered is that Constant Contact is extremely often the leading choice for numerous other testimonial websites. Normally, I wonder to see if our in-depth evaluation creates the same end result.

You could have looked into the Constant Contact evaluations offered by customers online, as well, as well as whilst they are quite positive, they may not provide you the whole picture. Our evaluation of Constant Contact is based upon a systematic technique and also uses our practical experience and also knowledge of loads of other simple and advanced advertising automation tools.

What makes them unique is that they’ve added several features for many years that few of their competitors sporting activity, such as electronic product downloads, event management, consultation scheduling and also social projects. These all contribute to the diverse list of e-mail options readily available, along with automations and reoccuring e-newsletters.

Constant Contact brag a marketplace with around 400 applications and also integrations that accommodate even the most specific niche of products. Yet in spite of these fancy numbers as well as features, interest in Constant Contact seems to be on the decline, a minimum of according to Google Trends. Enough reason for us to take a more detailed take a look at Constant Contact’s ins & outs and also check if it’s still appropriate in the 21st century.
Learn listed below!

Constant Contact Summary

Constant Contact is guided towards small companies, yet their rates aren’t the most cost effective, especially when you consider that their attributes simply aren’t that advanced. Strategies begin with $9.99/ month, but this just permits 500 clients, and costs rise pretty dramatically after that.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our complete pricing guide

Cons and also pros


Is Constant Contact the appropriate newsletter service for you?

Recommended if:

You run events:

Constant Contact is quite distinct in this regard, being among minority e-mail advertising devices to allow you to take care of occasion registrations, tickets, as well as invitations . Remember that this attribute features its very own charges: 5.4% + $0.80 for each ticket marketed or purchase conducted.

Not recommended if:

You need sophisticated automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t use one of the most sophisticated automations. While they do provide triggered campaigns, autoresponders and also deserted cart projects (for Shopify only), you’ll locate that other much cheaper tools offer similar levels of automation– MailerLite as well as Sendinblue.

Score information


Alleviate of Use

Generally it’s very easy to navigate, though a little bit dull-looking. You can reach many locations within a couple of clicks, though as they’ve included much more capability, some things have actually become a little hidden, for instance, automations.

Newsletter Creation


The editor is quickly, yet light on functions, especially in the designing division. Besides that it’s easy to collaborate with.


of course

This is really basic, just allowing you to put straightforward greetings or get in touch with information. There is no if/then/else reasoning available.

Email kinds

Traditional, autoresponders, basic automations, reoccuring newsletters, A/B screening, event registrations, promo codes, surveys as well as surveys .

Selection and Flexibility of Template Designs

Tolerable. There are about 200 (!) templates to pick from, with varying degrees of quality (some are decent, while others look a little standard as well as dated). You can also start from scratch, as well as utilize a handy feature called ‘Brand your e-mail’ to auto-generate a design template based upon your site’s shades as well as logo design.

Email Marketing Automation

It additionally creates pre-defined get in touch with sectors based on your clients’ communications with your online shop (e.g. repeat, lapsed and prospective consumers). Automations based on get in touch with triggers (e.g. email opens, clicks) are likewise offered.

List Management

You can create sections from contact activity, list subscription, get in touch with information, tags, or ecommerce activity. You can additionally produce a segment from your call insights and tag contacts based on get in touch with field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no modification with the kind, and also it merely supplies a summary box, standard field options (which you can’t contribute to) and then a listing, or checklists, that people can examine to be added to.


As you can see in our deliverability tests, Constant Contact does not perform also badly, reaching the most popular email suppliers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the time.

Reports as well as Analysis

In addition to typical open and also click reports, spam, bounce as well as unsubscribe prices are additionally readily available. You additionally obtain click warmth maps, as well as some valuable summary reports such as open as well as click patterns, opens by tool, % of calls involved, and also most successful subject line.


Right here’s where it gets a little bit hirsute. The website as well as the device are only available in English. You can choose to alter some of the non-editable email sections (e.g. footer and also personal privacy policy message) to among 10 languages available, primarily European. Assistance and the knowledge base is available in 4 languages. Somewhat complicated, however at the very least there’s some effort to sustain multilingual individuals and also target markets.

More Features

Spam- and Design-Testing

Spam screening isn’t offered, nevertheless, there is a attribute to examine the e-mail for mistakes (missing web links, placeholder message that hasn’t been updated, etc). There’s likewise a device that permits you to preview just how e-mails will seek particular recipients, although this really did not appear to work when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for just 5 tests, it’s a little high.

Bounce Management

of course

Soft bounces are positioned on temporary hold for 15 days, and after that feel bitter. They are moved right into a suspended bounce classification if it happens once more. They have a ‘ advised for removal’ filter offered to see these, but don’t remove them instantly.


of course

Import/export offered although it’s not as straightforward as it could be– you need to initially allow advanced e-mail permissions under Account Settings.

Storage space readily available for images and information


All plans come with unlimited storage.

Pro Features



SPF and DKIM are sustained.

Own Domain


Various levels of account access

of course

The Account Owner can additionally appoint functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact offer a massive amount of assimilations and also apps , virtually 400.

Landing Page Builder

of course

This is just readily available via their form building contractor, and it’s really fundamental. Rather, we ‘d advise these cost-free touchdown web page building contractors.

Client Support

3.5/ 5.

There are a number of networks of assistance, consisting of real-time conversation, phone support, a data base and community-based assistance. I found that the chat and also phone support weren’t always readily available, which was a little irritating. When I had the ability to get hold of conversation support, nevertheless, I did locate them to be valuable and also responsive . Bear in mind that you’ll require to contact order to terminate your registration, which is pretty bothersome.

Overall ranking.

3.6/ 5.

For a basic e-mail device, Constant Contact ticks most of packages. The primary concern right here, though, is that they’re asking a premium cost for a sub-premium item.


As Constant Contact themselves reiterate with their site, they are a device for small businesses. And, as such, it’s worth reviewing them on these terms. As stated over, they definitely have enough of the basics covered to please most local business, and also if it were as easy as that after that we would certainly recommend them a lot more very.

The concern, these days, is that there are lots of various other email tools supplying even more than Constant Contact, as well as for a great deal much less cash. This consists of not just includes, yet additionally customer experience. Actually, for the quantity you pay with Constant Contact, you can find yourself utilizing far more powerful tools such as ActiveCampaign and also GetResponse.

They do grab factors for their decent deliverability prices, integrations (particularly social networks combinations), and also for permitting various access levels for different users. And with recent improvements to automations and coverage, as well as the addition of brand-new features like a website builder, it does resemble they’re making an initiative to enhance the product. Their lack of advanced features makes it difficult to suggest them over others at this rate factor. (You’ll see we don’t list them as a great Mailchimp option, either.).

So, there you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the web, I would frankly claim that there might be other rate of interests at play there.

Attempt Constant Contact currently totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most advanced automation systems we’ve ever before attempted, and also it can’t be contrasted to Constant Contact’s simple technique (it only features autoresponders). They likewise supply robust reports and analysis devices. They are also more affordable than Constant Contact.
  • Sendinblue is among the least expensive all-in-one email marketing tools on the marketplace. It’s available in 6 languages and also features sophisticated automation alternatives and also a built-in CRM.
  • GetResponse is a strong option. It includes several innovative functions (e.g. a webinar tool), offers and has superb automations one of the best spam and design testing devices we’ve ever before utilized. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a thorough guide with the most effective choices to Constant Contact, check it out here. You can also experiment with our Smart Finder to see which newsletter service is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact hands down. If you ‘d such as to get into the details, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM system. At $399/month, you ‘d be much far better off taking a look at any of these CRMs for little services, which will be much more economical. There are also lots of outstanding complimentary CRMs to pick from.

How can I cancel my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within business hours Eastern time in order to cancel your account. Below is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising and marketing software application for local business. It safely shops your client data as well as supplies a safe means to handle your clients.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability rates are regularly excellent in our bi-annual deliverability tests.

Despite these fancy numbers as well as attributes, passion in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves reiterate via their website, they are a device for tiny businesses. The issue, these days, is that there are lots of various other e-mail tools providing even more than Constant Contact, as well as for a whole lot less money. For the amount you pay with Constant Contact, you can locate yourself making use of much a lot more effective tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, as well as it can’t be contrasted to Constant Contact’s simplistic method (it just includes autoresponders).

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