Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact And Icontact

Constant Contact have remained in the email advertising and marketing video game because 1995. During that time, they’ve handled to turn into one of the most pre-owned email tools in the world, after Mailchimp.

Something I noticed is that Constant Contact is very usually the top selection for lots of various other review web sites. Naturally, I wonder to see if our detailed analysis produces the exact same result.

You may have taken a look at the Constant Contact testimonials offered by customers online, also, and whilst they are quite positive, they may not offer you the whole picture. Our review of Constant Contact is based on a systematic method and also uses our functional experience and expertise of lots of various other straightforward and also innovative advertising and marketing automation tools.

What makes them special is that they’ve included a number of functions for many years that few of their competitors sport, such as electronic product downloads, occasion monitoring, visit scheduling and also social campaigns. These all add to the varied listing of email alternatives readily available, in addition to automations and recurring e-newsletters.

Constant Contact boast a market with around 400 apps and combinations that deal with also the most niche of items. Regardless of these flashy numbers as well as attributes, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. If it’s still pertinent in the 21st century, Enough factor for us to take a closer look at Constant Contact’s ins & outs as well as examine.
Find out below!

Constant Contact Summary

Constant Contact is directed in the direction of small companies, yet their prices aren’t the most affordable, specifically when you think about that their attributes simply aren’t that advanced. Strategies start from $9.99/ month, yet this just enables 500 customers, and also prices increase rather sharply afterwards.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our full prices overview

Pros and Cons


Is Constant Contact the right newsletter solution for you?

Advised if:

You run events:

Constant Contact is quite special in this regard, being among minority email advertising and marketing devices to allow you to manage event tickets, invites, and also enrollments . Remember that this function features its very own costs: 5.4% + $0.80 for each and every ticket sold or purchase performed.

Not advised if:

You require advanced automation:

Remarkably, for the costs it charges, Constant Contact does not use the most innovative automations. While they do use activated projects, autoresponders and abandoned cart projects (for Shopify just), you’ll discover that other much cheaper tools supply comparable levels of automation– MailerLite and Sendinblue.

Ranking details


Reduce of Use

Normally it’s simple to navigate, though a little bit dull-looking. You can get to the majority of locations within a couple of clicks, though as they’ve included more functionality, some points have become a little concealed, as an example, automations.

Newsletter Creation


The editor is fast, yet light on functions, specifically in the styling department. Apart from that it’s easy to collaborate with.


of course

This is very standard, only enabling you to insert straightforward introductions or call details. There is no if/then/else logic readily available.

Email types

Timeless, autoresponders, basic automations, reoccuring newsletters, A/B testing, event enrollments, surveys, surveys and discount coupons .

Selection and Flexibility of Template Designs

Tolerable. There are about 200 (!) layouts to choose from, with differing levels of quality (some are suitable, while others look a little fundamental as well as dated). You can likewise go back to square one, and also make use of a useful attribute called ‘Brand your email’ to auto-generate a theme based on your internet site’s colors and logo design.

Email Marketing Automation

They offer autoresponders as well as deserted cart campaigns for Shopify as well as WooCommerce. It also produces pre-defined get in touch with segments based upon your clients’ interactions with your on the internet store (e.g. repeat, lapsed and prospective consumers). Automations based on get in touch with triggers (e.g. email opens, clicks) are also readily available. It’s worth keeping in mind that the automations aren’t one of the most flexible, as you can not truly incorporate conditions and actions as you can in numerous other tools.

Checklist Management

You can produce segments from contact task, listing membership, call details, tags, or ecommerce activity. You can also create a segment from your contact insights and tag contacts based upon call area criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no modification with the form, and it merely uses a summary box, fundamental area choices (which you can not contribute to) and after that a checklist, or listings, that people can check to be included in.


As you can see in our deliverability examinations, Constant Contact does not do too terribly, getting to the most prominent e-mail companies (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Reports and Analysis

In addition to standard open and also click reports, spam, bounce as well as unsubscribe prices are also offered. You also get click heat maps, as well as some useful overview records such as open as well as click trends, opens up by gadget, % of contacts involved, and a lot of successful subject line. You can additionally compare campaigns. Advanced tracking such as social monitoring isn’t available.


Below’s where it obtains a bit hairy. The site as well as the tool are just readily available in English. You can pick to transform some of the non-editable email areas (e.g. footer and also privacy policy text) to among 10 languages available, primarily European. Support and the data base is available in 4 languages. Slightly confusing, but a minimum of there’s some initiative to support multilingual customers and also audiences.

More Features

Spam- and also Design-Testing

Spam testing isn’t offered, however, there is a feature to examine the email for mistakes ( missing out on web links, placeholder message that hasn’t been upgraded, etc). There’s additionally a device that allows you to preview exactly how emails will certainly try to find specific recipients, although this didn’t appear to function when we examined it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for simply 5 tests, it’s a little high.

Jump Management


Soft bounces are positioned on short-lived hold for 15 days, and afterwards resent. They are moved right into a put on hold bounce classification if it takes place once more. They have actually a ‘ suggested for removal’ filter available to check out these, however don’t remove them immediately.



Import/export readily available although it’s not as straightforward as maybe– you require to initially enable sophisticated email authorizations under Account Settings.

Storage readily available for data and images


All strategies come with endless storage.

Pro Features



SPF and DKIM are sustained.

Very own Domain


Various levels of account accessibility


The Account Owner can likewise designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact offer a substantial quantity of applications as well as integrations , nearly 400.

Touchdown Page Builder


This is just available by means of their form contractor, and also it’s very standard. Rather, we would certainly suggest these totally free landing page builders.

Consumer Support

3.5/ 5.

There are numerous networks of assistance, consisting of real-time conversation, phone support, a data base and community-based assistance. I located that the chat and also phone support weren’t constantly readily available, which was a little aggravating. When I was able to get hold of conversation assistance, nevertheless, I did discover them to be helpful and receptive . Remember that you’ll require to employ order to terminate your registration, which is rather irritating.

Overall score.

3.6/ 5.

For a fundamental e-mail tool, Constant Contact ticks a lot of the boxes. The major issue here, though, is that they’re asking a costs price for a sub-premium product.

Final thought.

As Constant Contact themselves reiterate with their website, they are a tool for small companies. And also, as such, it’s worth reviewing them on these terms. As pointed out over, they most definitely have enough of the basics covered to please most local business, and if it were as basic as that then we would certainly advise them more very.

The problem, nowadays, is that there are plenty of various other email devices providing even more than Constant Contact, and also for a whole lot much less money. This includes not just includes, but additionally user experience. For the amount you pay with Constant Contact, you could discover on your own making use of a lot extra effective tools such as ActiveCampaign and also GetResponse.

And with recent improvements to automations and reporting, and also the enhancement of new functions like a internet site home builder, it does look like they’re making an effort to enhance the item. Their absence of sophisticated attributes makes it hard to recommend them over others at this price factor.

There you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the internet, I would strongly assert that there might be various other passions at play there.

Try Constant Contact currently absolutely free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most sophisticated automation systems we’ve ever before tried, as well as it can’t be contrasted to Constant Contact’s simplistic method (it only features autoresponders). They likewise provide durable reports as well as evaluation devices. On top of that, they are also cheaper than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one e-mail marketing tools on the market. It’s offered in 6 languages and comes with advanced automation alternatives and also a integrated CRM.
  • GetResponse is a strong alternative. It features numerous sophisticated attributes (e.g. a webinar device), has outstanding automations and also supplies one of the very best spam as well as style testing devices we’ve ever before made use of. When compared to GetResponse, that’s why Constant Contact falls short.

We have a detailed overview with the very best choices to Constant Contact, check it out below. You can additionally experiment with our Smart Finder to see which newsletter solution is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact contrast if you would certainly like to obtain right into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM system. Nevertheless, at $399/month, you ‘d be far better off having a look at any of these CRMs for small companies, which will be much more affordable. There are also a lot of exceptional free CRMs to select from.

Just how can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within business hours Eastern time in order to cancel your account. Here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising software application for small businesses. It safely stores your client information as well as offers a safe way to handle your clients.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability prices are continually great in our bi-annual deliverability tests.

In spite of these showy numbers and features, rate of interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves repeat via their site, they are a tool for little companies. The problem, these days, is that there are lots of various other e-mail tools providing even more than Constant Contact, and for a great deal less money. For the quantity you pay with Constant Contact, you might find yourself using a lot extra powerful tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, as well as it can not be contrasted to Constant Contact’s simplistic approach (it only features autoresponders).

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