Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact App Shopify

Constant Contact have remained in the e-mail advertising and marketing video game given that 1995. Throughout that time, they’ve taken care of to turn into one of the most previously owned email devices on the planet, after Mailchimp.

One thing I saw is that Constant Contact is extremely often the leading choice for several various other evaluation websites. Normally, I am curious to see if our in-depth evaluation creates the very same result.

You could have had a look at the Constant Contact testimonials offered by customers online, too, as well as whilst they are quite favorable, they may not offer you the whole picture. Our evaluation of Constant Contact is based on a methodical method and utilizes our sensible experience and understanding of lots of various other simple as well as advanced advertising and marketing automation tools.

What makes them unique is that they’ve included several functions over the years that few of their competitors sport, such as electronic item downloads, event monitoring, visit scheduling and social projects. These all include in the varied checklist of e-mail alternatives offered, along with automations as well as recurring e-newsletters.

Constant Contact boast a marketplace with around 400 apps and integrations that accommodate also the most niche of products. Regardless of these showy numbers and also attributes, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. Sufficient factor for us to take a better consider Constant Contact’s ins & outs and also inspect if it’s still appropriate in the 21st century.
Discover below!

Constant Contact Summary

Constant Contact is guided towards small businesses, however their costs aren’t one of the most budget-friendly, specifically when you think about that their features simply aren’t that advanced. Plans start from $9.99/ month, yet this only permits 500 customers, and prices rise pretty sharply after that.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s strategies in our full pricing guide

Cons and pros


Is Constant Contact the best newsletter solution for you?

Advised if:

You run events:

Constant Contact is quite unique hereof, being just one of the few email marketing devices to allow you to take care of event enrollments, tickets, as well as invitations . Remember that this attribute comes with its very own fees: 5.4% + $0.80 for each ticket sold or deal carried out.

Not advised if:

You require advanced automation:

Surprisingly, for the costs it charges, Constant Contact doesn’t offer one of the most innovative automations. While they do provide activated campaigns, autoresponders and deserted cart campaigns (for Shopify only), you’ll discover that more affordable devices provide similar levels of automation– MailerLite and Sendinblue, as an example.

Score information


Ease of Use

Typically it’s easy to browse, though a little bit dull-looking. You can reach the majority of areas within a number of clicks, though as they’ve included extra functionality, some things have become a little hidden, as an example, automations.

E-newsletter Creation


The editor is quickly, yet light on attributes, specifically in the designing division. Apart from that it’s very easy to deal with.



This is really fundamental, just permitting you to place easy introductions or contact information. There is no if/then/else logic available.

Email kinds

Traditional, autoresponders, basic automations, repeating newsletters, A/B testing, event enrollments, surveys, surveys as well as coupons .

Option as well as Flexibility of Template Designs

Not bad. You can also start from scrape, and also utilize a useful function called ‘Brand your email’ to auto-generate a layout based on your internet site’s colors and logo design.

Email Marketing Automation

It also generates pre-defined get in touch with sections based on your clients’ interactions with your on the internet shop (e.g. repeat, expired and potential customers). Automations based on get in touch with triggers (e.g. email opens up, clicks) are likewise available.

Checklist Management

You can create segments from call task, checklist membership, get in touch with information, tags, or ecommerce task. You can likewise produce a segment from your contact insights as well as tag calls based upon call field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no customization with the type, and also it just provides a summary box, standard field alternatives (which you can’t contribute to) and afterwards a list, or lists, that people can examine to be included in.


As you can see in our deliverability tests, Constant Contact does not carry out also terribly, reaching the most prominent email carriers (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Reports as well as Analysis

In addition to standard open as well as click records, spam, bounce as well as unsubscribe prices are also readily available. You additionally get click warm maps, as well as some beneficial overview reports such as open as well as click trends, opens by tool, % of calls involved, and also most effective subject line. You can also contrast projects. However, progressed tracking such as social tracking isn’t offered.


Below’s where it obtains a bit unshaven. The site and also the device are only offered in English. You can pick to change a few of the non-editable e-mail sections (e.g. footer and also privacy plan message) to one of 10 languages readily available, mainly European. Support and the data base is available in 4 languages. Slightly confusing, but at the very least there’s some effort to support multilingual customers and audiences.

Additional Features

Spam- as well as Design-Testing

Spam screening isn’t readily available, nevertheless, there is a function to examine the e-mail for errors ( missing out on links, placeholder message that hasn’t been updated, and so on). There’s additionally a device that allows you to sneak peek how emails will certainly seek specific recipients, although this didn’t seem to work when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for simply 5 examinations, it’s a little steep.

Bounce Management

of course

Soft bounces are positioned on short-lived hold for 15 days, and after that feel bitter. They are relocated into a put on hold bounce group if it occurs once again. They have a ‘ suggested for elimination’ filter offered to see these, yet do not remove them instantly.



Import/export readily available although it’s not as straightforward as it could be– you need to first enable advanced e-mail consents under Account Settings.

Storage space available for information and pictures


All strategies come with limitless storage space.

Pro Features



SPF and also DKIM are supported.

Very own Domain


Different degrees of account access

of course

The Account Owner can additionally designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact use a huge quantity of applications and also integrations , nearly 400.

Touchdown Page Builder

of course

This is only available via their form builder, and also it’s really basic. Instead, we would certainly advise these totally free touchdown page building contractors.

Client Support

3.5/ 5.

There are numerous channels of support, including online conversation, phone assistance, a understanding base and also community-based support. I discovered that the chat and also phone assistance weren’t constantly readily available, which was a little aggravating.

Overall score.

3.6/ 5.

For a basic email device, Constant Contact ticks most of packages. The major concern right here, though, is that they’re asking a premium price for a sub-premium item.

Final thought.

As Constant Contact themselves state through their site, they are a tool for small businesses. As well as, therefore, it’s worth evaluating them on these terms. As discussed above, they most definitely have sufficient of the basics covered to satisfy most small companies, as well as if it were as simple as that then we ‘d recommend them more very.

The problem, nowadays, is that there are a lot of other email devices offering much more than Constant Contact, and for a whole lot much less cash. This consists of not just includes, but likewise individual experience. For the quantity you pay with Constant Contact, you might find yourself using much extra effective tools such as ActiveCampaign as well as GetResponse.

And with current enhancements to automations and also reporting, and also the addition of brand-new features like a web site builder, it does look like they’re making an effort to enhance the product. Their absence of innovative features makes it challenging to recommend them over others at this rate factor.

There you have it: the following time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would strongly claim that there may be other rate of interests at play there.

Attempt Constant Contact currently free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever attempted, and it can not be compared to Constant Contact’s simplified technique (it only includes autoresponders). They additionally offer durable records as well as analysis devices. In addition to that, they are even less expensive than Constant Contact.
  • Sendinblue is just one of the cheapest all-in-one e-mail advertising devices on the marketplace. It’s offered in 6 languages and comes with sophisticated automation choices as well as a integrated CRM.
  • GetResponse is a solid option. It comes with numerous advanced features (e.g. a webinar device), offers and also has superb automations one of the most effective spam as well as style screening devices we’ve ever before utilized. That’s why Constant Contact fails when contrasted to GetResponse.

We have a in-depth overview with the most effective choices to Constant Contact, check it out right here. You can additionally try our Smart Finder to see which newsletter service is best matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact comparison if you ‘d like to get into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM platform. At $399/month, you would certainly be much better off taking a look at any of these CRMs for tiny services, which will be much more economical. There are even lots of superb complimentary CRMs to select from.

How can I cancel my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within business hours Eastern time in order to terminate your account. Here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising software application for small companies. It safely shops your client data and supplies a protected way to handle your subscribers.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability prices are regularly excellent in our bi-annual deliverability examinations.

Regardless of these flashy numbers as well as features, interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves restate with their site, they are a device for little organizations. The concern, these days, is that there are plenty of various other email tools providing also extra than Constant Contact, and for a great deal less cash. For the quantity you pay with Constant Contact, you could locate yourself using much extra effective devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, as well as it can’t be compared to Constant Contact’s simplified technique (it only includes autoresponders).

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