Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Best Practices On How Often To Send Email Marketing

Constant Contact have actually remained in the e-mail advertising and marketing game given that 1995. Throughout that time, they’ve managed to turn into one of one of the most secondhand e-mail devices on the planet, after Mailchimp.

Something I discovered is that Constant Contact is really typically the top option for lots of various other review sites. Naturally, I am curious to see if our thorough analysis creates the same result.

You could have had a look at the Constant Contact evaluations provided by individuals online, as well, and also whilst they are quite favorable, they might not give you the whole picture. Our evaluation of Constant Contact is based on a systematic technique as well as uses our functional experience and also expertise of loads of other easy and sophisticated advertising automation tools.

What makes them unique is that they’ve included a number of features for many years that few of their rivals sporting activity, such as digital item downloads, occasion management, visit organizing and also social projects. These all include in the diverse checklist of email options available, along with automations and reoccuring newsletters.

Constant Contact brag a marketplace with around 400 apps and assimilations that satisfy even one of the most specific niche of items. In spite of these fancy numbers and also features, rate of interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. If it’s still pertinent in the 21st century, Enough factor for us to take a more detailed look at Constant Contact’s outs & ins and check.
Find out listed below!

Constant Contact Summary

Constant Contact is routed in the direction of small companies, yet their rates aren’t the most cost effective, particularly when you think about that their attributes simply aren’t that advanced. Plans begin with $9.99/ month, however this just allows for 500 subscribers, and costs increase pretty sharply afterwards.

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Constant Contact Pricing

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Cons and also pros


Is Constant Contact the appropriate e-newsletter service for you?

Recommended if:

You run occasions:

Constant Contact is rather distinct in this regard, being one of minority email marketing devices to allow you to manage event enrollments, invites, and tickets . Remember that this attribute includes its own costs: 5.4% + $0.80 for each ticket offered or deal carried out.

Not advised if:

You need sophisticated automation:

Surprisingly, for the costs it charges, Constant Contact doesn’t provide the most sophisticated automations. While they do offer caused projects, autoresponders as well as abandoned cart campaigns (for Shopify only), you’ll discover that various other much cheaper tools use similar levels of automation– MailerLite as well as Sendinblue.

Ranking information


Alleviate of Use

Usually it’s simple to navigate, though a bit dull-looking. You can reach most areas within a couple of clicks, though as they’ve added more performance, some things have come to be a little covert, as an example, automations.

E-newsletter Creation


The editor is quick, yet light on attributes, specifically in the designing division. Apart from that it’s simple to collaborate with.



This is extremely standard, only permitting you to insert simple greetings or contact details. There is no if/then/else reasoning readily available.

Email types

Traditional, autoresponders, standard automations, recurring e-newsletters, A/B testing, event enrollments, surveys, vouchers and surveys .

Choice and Flexibility of Template Designs

Not poor. You can also begin from scratch, as well as utilize a handy feature called ‘Brand your email’ to auto-generate a design template based on your web site’s colors and logo design.

Email Marketing Automation

They use autoresponders and deserted cart advocate Shopify and also WooCommerce. It additionally creates pre-defined contact sections based on your customers’ interactions with your on-line shop (e.g. repeat, lapsed and also possible customers). Automations based upon get in touch with triggers (e.g. e-mail opens up, clicks) are also available. It’s worth noting that the automations aren’t one of the most versatile, as you can’t actually incorporate conditions and also activities as you can in numerous other tools.

List Management

You can produce segments from contact task, checklist membership, contact details, tags, or ecommerce task. You can likewise create a sector from your contact understandings as well as tag get in touches with based on contact area criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the type, as well as it just provides a summary box, standard area alternatives (which you can not add to) and afterwards a list, or listings, that individuals can examine to be included in.


As you can see in our deliverability tests, Constant Contact does not perform as well severely, getting to the most popular e-mail service providers (AOL, Gmail, Yahoo, and also Outlook) most of the time.

Records as well as Analysis

In addition to conventional open and click reports, spam, bounce and unsubscribe rates are additionally offered. You likewise get click warmth maps, as well as some useful review reports such as open as well as click patterns, opens up by device, % of calls involved, and also the majority of successful subject line. You can also contrast campaigns. Nevertheless, advanced tracking such as social monitoring isn’t available.


Right here’s where it obtains a little bit unshaven. The website as well as the tool are just offered in English. You can choose to transform some of the non-editable email areas (e.g. footer and privacy plan message) to among 10 languages offered, mainly European. Support and the knowledge base is readily available in 4 languages. Slightly confusing, however at the very least there’s some effort to sustain multilingual users as well as audiences.

Additional Features

Spam- as well as Design-Testing

Spam screening isn’t available, nevertheless, there is a attribute to inspect the email for errors (missing links, placeholder text that hasn’t been updated, etc). There’s additionally a tool that allows you to preview exactly how e-mails will certainly look for certain receivers, although this didn’t appear to work when we examined it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for just 5 examinations, it’s a little high.

Bounce Management


Soft bounces are placed on momentary hold for 15 days, and afterwards feel bitter. If it happens once more, they are relocated into a put on hold bounce category. They have a ‘ advised for removal’ filter offered to check out these, yet do not eliminate them immediately.



Import/export available although it’s not as uncomplicated as it could be– you need to initially enable innovative e-mail consents under Account Settings.

Storage available for pictures as well as data


All strategies come with endless storage.

Pro Features



SPF and also DKIM are supported.

Own Domain


Various levels of account accessibility


The Account Owner can additionally appoint duties to be either an Account Manager or a Campaign Creator.



Constant Contact provide a large quantity of integrations as well as applications , almost 400.

Landing Page Builder

of course

This is just offered using their type building contractor, and it’s very fundamental. Rather, we ‘d advise these cost-free landing web page builders.

Consumer Support

3.5/ 5.

There are numerous networks of support, including online conversation, phone support, a expertise base and community-based support. I discovered that the chat and also phone support weren’t always available, which was a little aggravating.

Overall ranking.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks the majority of the boxes. The major concern here, though, is that they’re asking a premium rate for a sub-premium product.

Final thought.

As Constant Contact themselves state through their site, they are a tool for small businesses. And, as such, it’s worth reviewing them on these terms. As discussed above, they most definitely have sufficient of the basics covered to please most local business, as well as if it were as straightforward as that then we would certainly suggest them much more extremely.

The concern, these days, is that there are lots of various other e-mail tools using a lot more than Constant Contact, and also for a great deal much less money. This includes not just features, however additionally user experience. In fact, for the amount you pay with Constant Contact, you can find yourself utilizing a lot more effective tools such as ActiveCampaign as well as GetResponse.

They do grab factors for their good deliverability rates, combinations ( specifically social media integrations), and also for enabling various access degrees for separate users. And also with current enhancements to automations and also coverage, as well as the addition of new attributes like a web site home builder, it does resemble they’re making an effort to enhance the product. But their absence of innovative features makes it difficult to suggest them over others at this cost factor. (You’ll see we don’t provide them as a good Mailchimp choice, either.).

There you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the web, I would frankly claim that there could be various other passions at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever before attempted, and also it can’t be contrasted to Constant Contact’s simple strategy (it only features autoresponders). They additionally offer durable reports as well as analysis tools. They are also less expensive than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one e-mail advertising devices on the marketplace. It’s available in 6 languages as well as includes advanced automation alternatives and a integrated CRM.
  • GetResponse is a solid alternative. It features numerous innovative functions (e.g. a webinar tool), supplies and also has exceptional automations among the very best spam and style screening tools we’ve ever before utilized. That’s why Constant Contact fails when contrasted to GetResponse.

We have a detailed overview with the very best options to Constant Contact, check it out here. You can additionally try out our Smart Finder to see which newsletter solution is finest matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact by far. If you ‘d such as to enter into the information, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM system. Nevertheless, at $399/month, you ‘d be far better off taking a look at any of these CRMs for small businesses, which will be even more economical. There are even a lot of excellent totally free CRMs to select from.

Exactly how can I terminate my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within organization hrs Eastern time in order to terminate your account. Here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising software for small businesses. It securely shops your customer data as well as uses a protected way to manage your clients.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability rates are constantly excellent in our bi-annual deliverability examinations.

Regardless of these flashy numbers and functions, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves reiterate with their site, they are a tool for tiny companies. The issue, these days, is that there are plenty of other email devices offering even extra than Constant Contact, as well as for a whole lot much less cash. For the amount you pay with Constant Contact, you could discover yourself making use of much more effective tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and also it can’t be contrasted to Constant Contact’s simplistic technique (it just includes autoresponders).

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