Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Bigcommerce

Constant Contact have actually been in the email advertising and marketing game because 1995. During that time, they’ve handled to become one of one of the most secondhand e-mail tools on the planet, after Mailchimp.

One thing I noticed is that Constant Contact is really usually the leading option for lots of various other evaluation internet sites. Naturally, I am curious to see if our detailed analysis creates the exact same result.

You might have had a look at the Constant Contact reviews provided by individuals online, too, as well as whilst they are pretty favorable, they might not provide you the whole picture. Our evaluation of Constant Contact is based on a systematic technique as well as uses our functional experience as well as understanding of dozens of various other basic as well as advanced advertising and marketing automation tools.

What makes them unique is that they’ve added a number of functions throughout the years that few of their competitors sporting activity, such as electronic product downloads, occasion administration, consultation organizing and social campaigns. These all include in the varied listing of email choices available, along with automations and repeating newsletters.

Constant Contact brag a market with around 400 applications and also assimilations that deal with even one of the most particular niche of products. Regardless of these fancy numbers and attributes, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. Sufficient factor for us to take a closer look at Constant Contact’s outs & ins as well as check if it’s still relevant in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is routed towards local business, however their costs aren’t one of the most budget friendly, specifically when you take into consideration that their features simply aren’t that progressed. Strategies start from $9.99/ month, however this just permits 500 clients, and rates climb quite sharply after that.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our total rates overview

Pros as well as Cons


Is Constant Contact the appropriate e-newsletter service for you?

Advised if:

You run occasions:

Constant Contact is rather distinct hereof, being just one of the few e-mail advertising and marketing tools to enable you to handle occasion invitations, tickets, and also registrations . Bear in mind that this feature comes with its very own costs: 5.4% + $0.80 for each and every ticket offered or deal conducted.

Not recommended if:

You require innovative automation:

Surprisingly, for the premium it bills, Constant Contact does not provide one of the most innovative automations. While they do offer set off campaigns, autoresponders as well as abandoned cart campaigns (for Shopify only), you’ll locate that other much cheaper devices offer similar levels of automation– MailerLite as well as Sendinblue, for example.

Rating details


Ease of Use

Typically it’s very easy to browse, though a bit dull-looking. You can get to the majority of places within a couple of clicks, though as they’ve included more performance, some points have actually ended up being a little covert, for example, automations.

E-newsletter Creation


The editor is quickly, however light on features, especially in the designing division. In addition to that it’s very easy to deal with.


of course

This is extremely basic, just allowing you to put basic greetings or contact information. There is no if/then/else reasoning readily available.

Email kinds

Classic, autoresponders, standard automations, repeating e-newsletters, A/B testing, event registrations, polls, surveys as well as coupons .

Option and Flexibility of Template Designs

Not poor. You can likewise begin from scratch, and make use of a handy function called ‘Brand your email’ to auto-generate a layout based on your internet site’s colors and logo design.

Email Marketing Automation

It likewise creates pre-defined contact segments based on your customers’ interactions with your online shop (e.g. repeat, lapsed and potential customers). Automations based on get in touch with triggers (e.g. e-mail opens up, clicks) are likewise readily available.

List Management

You can develop sections from get in touch with task, listing membership, get in touch with details, tags, or ecommerce activity. You can likewise develop a segment from your call insights as well as tag calls based on contact field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no customization with the type, and also it simply offers a description box, standard area choices (which you can not include in) and afterwards a listing, or checklists, that individuals can inspect to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not do also severely, getting to the most preferred email companies (AOL, Gmail, Yahoo, and also Outlook) most of the moment.

Reports as well as Analysis

In enhancement to standard open as well as click reports, spam, bounce as well as unsubscribe rates are additionally readily available. You also get click warm maps, and also some beneficial summary reports such as open and also click patterns, opens by tool, % of calls engaged, as well as most successful subject line.


Here’s where it gets a bit unshaven. The tool as well as the website are just available in English. You can select to alter several of the non-editable email areas (e.g. footer and personal privacy policy text) to among 10 languages readily available, primarily European. Support and also the data base is offered in 4 languages. Somewhat confusing, but at the very least there’s some initiative to sustain multilingual customers and also target markets.

Further Features

Spam- and also Design-Testing

Spam testing isn’t readily available, nevertheless, there is a function to check the e-mail for errors (missing web links, placeholder message that hasn’t been upgraded, etc). There’s additionally a tool that enables you to sneak peek exactly how e-mails will try to find specific recipients, although this really did not seem to work when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for just 5 tests, it’s a little high.

Bounce Management


Soft bounces are positioned on temporary hold for 15 days, and afterwards frown at. They are relocated right into a suspended bounce group if it occurs once more. They have actually a ‘ suggested for elimination’ filter available to see these, yet do not eliminate them instantly.



Import/export readily available although it’s not as simple as it could be– you require to first enable sophisticated e-mail consents under Account Settings.

Storage available for data and pictures


All strategies feature unlimited storage space.

Pro Features



SPF and DKIM are supported.

Very own Domain


Different levels of account accessibility


The Account Owner can likewise designate duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact supply a massive quantity of assimilations and also apps , nearly 400.

Landing Page Builder


This is only readily available using their type contractor, as well as it’s very fundamental. Instead, we ‘d advise these cost-free landing page building contractors.

Customer Support

3.5/ 5.

There are numerous channels of support, including online conversation, phone assistance, a knowledge base and community-based assistance. I located that the chat and phone assistance weren’t constantly readily available, which was a little aggravating. When I was able to acquire conversation assistance, however, I did locate them to be responsive and beneficial . Remember that you’ll require to contact order to terminate your membership, which is quite aggravating.

General rating.

3.6/ 5.

For a standard email device, Constant Contact ticks most of packages. The major concern below, however, is that they’re asking a costs price for a sub-premium item.


As Constant Contact themselves reiterate with their website, they are a device for small companies. And, because of this, it’s worth examining them on these terms. As pointed out over, they absolutely have sufficient of the fundamentals covered to satisfy most small businesses, and also if it were as simple as that then we ‘d suggest them much more very.

The concern, nowadays, is that there are plenty of other e-mail devices providing much more than Constant Contact, as well as for a lot much less money. This includes not just includes, but also user experience. Actually, for the quantity you pay with Constant Contact, you could find yourself utilizing a lot more powerful devices such as ActiveCampaign as well as GetResponse.

They do pick up factors for their respectable deliverability rates, combinations (particularly social media integrations), and for enabling different accessibility levels for separate customers. And also with recent improvements to automations and coverage, and also the enhancement of new functions like a site contractor, it does appear like they’re making an effort to boost the item. But their absence of advanced attributes makes it hard to suggest them over others at this price point. (You’ll see we do not detail them as a good Mailchimp option, either.).

So, there you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would frankly claim that there might be other passions at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most advanced automation systems we’ve ever before attempted, as well as it can not be contrasted to Constant Contact’s simplified technique (it only features autoresponders). They likewise use robust reports and also analysis devices. In addition to that, they are even less costly than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one email advertising and marketing tools on the marketplace. It’s readily available in 6 languages as well as features sophisticated automation choices as well as a built-in CRM.
  • GetResponse is a strong alternative. It features several advanced features (e.g. a webinar device), uses and also has exceptional automations one of the most effective spam and layout testing tools we’ve ever used. When compared to GetResponse, that’s why Constant Contact drops short.

We have a thorough overview with the very best options to Constant Contact, check it out below. You can likewise check out our Smart Finder to see which e-newsletter service is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact contrast if you would certainly such as to get into the details.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM platform. At $399/month, you would certainly be much far better off taking a appearance at any of these CRMs for tiny companies, which will certainly be much a lot more cost effective. There are even plenty of exceptional cost-free CRMs to select from.

How can I cancel my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within business hrs Eastern time in order to cancel your account. Here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email marketing software application for small companies. It safely stores your customer data and also offers a safe and secure method to manage your customers.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability prices are continually excellent in our bi-annual deliverability examinations.

In spite of these flashy numbers and functions, rate of interest in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves state with their site, they are a device for small businesses. The concern, these days, is that there are lots of various other email tools using also extra than Constant Contact, and also for a lot much less cash. For the quantity you pay with Constant Contact, you could find on your own utilizing much a lot more effective devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and it can not be compared to Constant Contact’s simplified approach (it just includes autoresponders).

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