Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the e-mail advertising and marketing game since 1995. During that time, they’ve taken care of to become one of one of the most used e-mail devices in the world, after Mailchimp.

One point I saw is that Constant Contact is really frequently the leading choice for several various other review web sites. Normally, I am curious to see if our detailed analysis creates the exact same result.

You may have had a look at the Constant Contact testimonials supplied by individuals online, as well, and whilst they are rather favorable, they may not give you the whole picture. Our testimonial of Constant Contact is based upon a systematic technique and uses our sensible experience and understanding of loads of other basic and also sophisticated advertising automation tools.

What makes them special is that they’ve added a number of attributes over the years that few of their rivals sporting activity, such as digital item downloads, event management, appointment organizing and social projects. These all contribute to the varied checklist of e-mail choices readily available, in addition to automations and also repeating newsletters.

Constant Contact boast a marketplace with around 400 apps and also integrations that deal with even the most specific niche of products. Yet in spite of these fancy numbers and functions, rate of interest in Constant Contact seems to be on the decrease, at least according to Google Trends. If it’s still relevant in the 21st century, Enough reason for us to take a closer look at Constant Contact’s ins & outs as well as examine.
Learn listed below!

Constant Contact Summary

Constant Contact is routed in the direction of small businesses, yet their prices aren’t the most cost effective, particularly when you think about that their functions simply aren’t that advanced. Strategies begin with $9.99/ month, but this only permits 500 subscribers, as well as rates increase rather sharply after that.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s plans in our full prices overview

Cons and pros

PROS CONS

Is Constant Contact the right e-newsletter solution for you?

Suggested if:

You run events:

Constant Contact is quite one-of-a-kind in this regard, being just one of minority email advertising tools to enable you to take care of event tickets, invitations, and registrations . Remember that this attribute features its very own costs: 5.4% + $0.80 for each ticket offered or deal carried out.

Not advised if:

You need advanced automation:

Remarkably, for the premium it charges, Constant Contact does not supply the most innovative automations. While they do supply caused projects, autoresponders and also abandoned cart campaigns (for Shopify just), you’ll locate that other much cheaper tools offer comparable levels of automation– MailerLite as well as Sendinblue, for instance.

Ranking information

CRITERION RATING COMMENTS

Ease of Use

Usually it’s very easy to browse, though a bit dull-looking. You can get to the majority of areas within a number of clicks, though as they’ve added more functionality, some points have ended up being a little surprise, for instance, automations.

Newsletter Creation

Editor

The editor is quick, yet light on functions, specifically in the styling department. Aside from that it’s very easy to deal with.

Personalization

indeed

This is really standard, only permitting you to place simple greetings or get in touch with details. There is no if/then/else logic available.

Email kinds

Timeless, autoresponders, basic automations, recurring newsletters, A/B testing, event registrations, polls, discount coupons and studies .

Option and Flexibility of Template Designs

Not negative. You can additionally begin from scratch, as well as utilize a handy attribute called ‘Brand your e-mail’ to auto-generate a theme based on your site’s colors and also logo.

Email Marketing Automation

They offer autoresponders and abandoned cart campaigns for Shopify as well as WooCommerce. It additionally produces pre-defined contact sections based on your customers’ communications with your on-line shop (e.g. repeat, lapsed as well as possible clients). Automations based upon call triggers (e.g. e-mail opens, clicks) are also readily available. It’s worth noting that the automations aren’t one of the most flexible, as you can not really integrate problems as well as actions as you can in numerous various other tools.

List Management

You can produce segments from contact activity, listing membership, contact details, tags, or ecommerce task. You can likewise develop a segment from your call insights as well as tag get in touches with based on get in touch with field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the form, and also it merely provides a summary box, basic field alternatives (which you can not add to) and after that a listing, or listings, that individuals can inspect to be contributed to.

Deliverability

As you can see in our deliverability tests, Constant Contact does not do too terribly, reaching one of the most preferred email carriers (AOL, Gmail, Yahoo, and Outlook) most of the moment.

Records as well as Analysis

In addition to conventional open and click records, spam, bounce and also unsubscribe prices are also offered. You also get click warm maps, and also some valuable introduction records such as open and click fads, opens by tool, % of get in touches with engaged, and also many successful subject line. You can additionally compare campaigns. Advanced tracking such as social monitoring isn’t available.

Languages

The website and the device are just available in English. You can pick to transform some of the non-editable e-mail areas (e.g. footer as well as privacy policy message) to one of 10 languages readily available, primarily European.

Further Features

Spam- as well as Design-Testing

Spam testing isn’t available, however, there is a feature to check the e-mail for errors ( missing out on web links, placeholder text that hasn’t been upgraded, and so on). There’s also a tool that enables you to sneak peek just how e-mails will look for specific recipients, although this really did not appear to function when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for simply 5 tests, it’s a little high.

Bounce Management

indeed

Soft bounces are placed on momentary hold for 15 days, and after that frown at. They are moved into a put on hold bounce group if it happens once more. They have actually a ‘recommended for elimination’ filter offered to check out these, but don’t eliminate them immediately.

Blocklist

yes

Import/export readily available although it’s not as simple as maybe– you need to first allow advanced e-mail authorizations under Account Settings.

Storage space available for images as well as information

Unlimited

All strategies include unlimited storage.

Pro Features

Authentication

yes

SPF and also DKIM are supported.

Very own Domain

no

Different levels of account accessibility

indeed

The Account Owner can likewise appoint duties to be either an Account Manager or a Campaign Creator.

Assimilations

of course

Constant Contact use a enormous amount of applications as well as integrations , practically 400.

Touchdown Page Builder

indeed

This is just readily available via their type building contractor, as well as it’s really basic. Rather, we ‘d advise these totally free touchdown page builders.

Customer Support

3.5/ 5.

There are numerous channels of support, consisting of online chat, phone assistance, a knowledge base and community-based assistance. I located that the chat as well as phone support weren’t always available, which was a little irritating. When I was able to acquire conversation support, nevertheless, I did discover them to be receptive as well as valuable . Keep in mind that you’ll need to call in order to cancel your subscription, which is rather irritating.

Overall ranking.

3.6/ 5.

For a fundamental e-mail tool, Constant Contact ticks the majority of the boxes. The major issue below, however, is that they’re asking a premium price for a sub-premium item.

Final thought.

As Constant Contact themselves reiterate with their site, they are a device for small businesses. And also, as such, it’s worth assessing them on these terms. As mentioned over, they most definitely have sufficient of the fundamentals covered to please most small companies, as well as if it were as easy as that after that we ‘d advise them more extremely.

The issue, nowadays, is that there are plenty of various other email tools using much more than Constant Contact, as well as for a whole lot less cash. This includes not only features, but additionally individual experience. For the amount you pay with Constant Contact, you can discover on your own using much extra powerful devices such as ActiveCampaign and also GetResponse.

They do pick up factors for their decent deliverability prices, combinations ( especially social networks assimilations), and for allowing different gain access to degrees for separate customers. And also with current enhancements to automations as well as reporting, and also the enhancement of brand-new functions like a website building contractor, it does appear like they’re making an effort to boost the item. Their lack of sophisticated features makes it hard to advise them over others at this cost factor. (You’ll see we do not note them as a excellent Mailchimp alternative, either.).

So, there you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the web, I would boldly assert that there may be other interests at play there.

Try Constant Contact currently absolutely free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.

ActiveCampaign.

# 1.

Sendinblue evaluation.

Sendinblue.

# 2.

GetResponse.

GetResponse.

# 3.

  • ActiveCampaign has among one of the most advanced automation systems we’ve ever before tried, as well as it can not be contrasted to Constant Contact’s simple approach (it just includes autoresponders). They also use robust records and analysis devices. They are even more affordable than Constant Contact.
  • Sendinblue is just one of the most inexpensive all-in-one e-mail advertising tools on the market. It’s readily available in 6 languages as well as includes advanced automation options as well as a built-in CRM.
  • GetResponse is a strong choice. It comes with numerous innovative features (e.g. a webinar device), has exceptional automations and also supplies one of the most effective spam as well as design testing devices we’ve ever used. That’s why Constant Contact fails when compared to GetResponse.

We have a comprehensive overview with the very best choices to Constant Contact, check it out below. You can also try our Smart Finder to see which e-newsletter solution is finest suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact hands down. Take a look at our Mailchimp vs Constant Contact contrast if you ‘d like to obtain into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM system. Nevertheless, at $399/month, you would certainly be much better off having a look at any one of these CRMs for small businesses, which will certainly be even more economical. There are also a lot of excellent cost-free CRMs to choose from.

How can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within company hours Eastern time in order to cancel your account. Below is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising and marketing software for small businesses. It safely shops your consumer data as well as uses a secure method to manage your customers.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability prices are continually great in our bi-annual deliverability tests.

In spite of these fancy numbers and also features, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat via their site, they are a device for small companies. The issue, these days, is that there are plenty of various other e-mail devices supplying also more than Constant Contact, and also for a lot much less money. For the amount you pay with Constant Contact, you can find yourself using much more effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever attempted, as well as it can’t be compared to Constant Contact’s simplified technique (it just features autoresponders).

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