Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Booked Revenue

Constant Contact have remained in the email advertising and marketing video game because 1995. Throughout that time, they’ve handled to become one of the most pre-owned email devices worldwide, after Mailchimp.

One thing I observed is that Constant Contact is really typically the top choice for numerous other evaluation web sites. Normally, I wonder to see if our comprehensive analysis creates the same result.

You could have looked into the Constant Contact evaluations supplied by customers online, as well, and also whilst they are rather favorable, they might not give you the whole picture. Our evaluation of Constant Contact is based on a systematic approach as well as utilizes our functional experience and also understanding of dozens of other basic as well as innovative advertising and marketing automation devices.

What makes them unique is that they’ve included numerous functions throughout the years that few of their competitors sport, such as digital item downloads, occasion management, visit scheduling and social campaigns. These all include in the varied listing of email options readily available, along with automations and persisting e-newsletters.

Constant Contact brag a marketplace with around 400 apps as well as combinations that cater to also one of the most niche of items. In spite of these fancy numbers and also attributes, rate of interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. Sufficient factor for us to take a better check out Constant Contact’s outs & ins and also check if it’s still appropriate in the 21st century.
Learn listed below!

Constant Contact Summary

Constant Contact is routed towards small companies, yet their prices aren’t the most economical, particularly when you think about that their features simply aren’t that advanced. Plans start from $9.99/ month, however this only allows for 500 customers, as well as prices rise pretty dramatically after that.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our total rates guide

Pros and also Cons


Is Constant Contact the best e-newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is quite one-of-a-kind hereof, being one of the few e-mail advertising devices to permit you to manage event invitations, registrations, and tickets . Bear in mind that this attribute includes its very own charges: 5.4% + $0.80 for every ticket offered or transaction performed.

Not advised if:

You require sophisticated automation:

Remarkably, for the premium it charges, Constant Contact does not offer one of the most innovative automations. While they do use activated projects, autoresponders and abandoned cart campaigns (for Shopify just), you’ll locate that other much cheaper devices offer similar levels of automation– MailerLite and Sendinblue, for instance.

Rating details


Relieve of Use

Usually it’s very easy to browse, though a little bit dull-looking. You can get to many places within a number of clicks, though as they’ve included extra performance, some points have actually become a little covert, for instance, automations.

Newsletter Creation


The editor is quick, yet light on features, particularly in the designing department. Besides that it’s easy to work with.


of course

This is extremely fundamental, only enabling you to insert easy introductions or call information. There is no if/then/else reasoning readily available.

Email types

Timeless, autoresponders, fundamental automations, persisting e-newsletters, A/B testing, event enrollments, vouchers, surveys and also polls .

Option as well as Flexibility of Template Designs

Tolerable. There are around 200 (!) themes to pick from, with differing degrees of quality (some are respectable, while others look a little basic as well as outdated). You can also go back to square one, and also utilize a helpful feature called ‘Brand your e-mail’ to auto-generate a template based upon your site’s colors and logo design.

Email Marketing Automation

They use autoresponders as well as deserted cart advocate Shopify and also WooCommerce. It likewise generates pre-defined get in touch with segments based on your clients’ interactions with your on the internet store (e.g. repeat, expired as well as prospective consumers). Automations based upon get in touch with triggers (e.g. e-mail opens, clicks) are likewise offered. It’s worth noting that the automations aren’t the most flexible, as you can’t really incorporate conditions as well as actions as you can in lots of other tools.

List Management

You can create sections from call activity, listing membership, call details, tags, or ecommerce activity. You can also develop a section from your get in touch with insights and tag calls based on get in touch with area standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no modification with the type, and also it just uses a description box, standard field alternatives (which you can not add to) and afterwards a list, or checklists, that people can inspect to be contributed to.


As you can see in our deliverability tests, Constant Contact does not execute too badly, getting to the most preferred e-mail carriers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Records and Analysis

In addition to common open and click reports, spam, bounce as well as unsubscribe rates are likewise available. You also obtain click heat maps, and some useful introduction reports such as open and click fads, opens up by device, % of contacts involved, and most successful subject line. You can likewise contrast campaigns. Progressed tracking such as social monitoring isn’t available.


The tool as well as the site are just available in English. You can pick to alter some of the non-editable email sections (e.g. footer and also personal privacy plan message) to one of 10 languages readily available, primarily European.

More Features

Spam- as well as Design-Testing

Spam screening isn’t offered, however, there is a attribute to check the e-mail for errors (missing links, placeholder message that hasn’t been upgraded, etc). There’s additionally a tool that enables you to preview just how emails will search for details recipients, although this didn’t seem to work when we evaluated it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management


Soft bounces are positioned on short-lived hold for 15 days, and then feel bitter. If it takes place once again, they are relocated right into a suspended bounce category. They have a ‘recommended for elimination’ filter offered to watch these, but don’t remove them automatically.


of course

Import/export offered although it’s not as simple as maybe– you need to initially enable advanced e-mail permissions under Account Settings.

Storage space readily available for information as well as photos


All plans feature endless storage.

Pro Features



SPF and DKIM are sustained.

Own Domain


Different levels of account accessibility

of course

The Account Owner can likewise assign duties to be either an Account Manager or a Campaign Creator.



Constant Contact offer a massive quantity of applications and also combinations , nearly 400.

Landing Page Builder


This is just readily available through their kind contractor, as well as it’s extremely standard. Rather, we would certainly recommend these free landing page builders.

Client Support

3.5/ 5.

There are numerous networks of support, consisting of online conversation, phone support, a knowledge base and community-based assistance. I located that the chat and also phone assistance weren’t always readily available, which was a little discouraging.

Overall score.

3.6/ 5.

For a fundamental e-mail tool, Constant Contact ticks most of the boxes. The main issue below, however, is that they’re asking a premium rate for a sub-premium product.

Final thought.

As Constant Contact themselves reiterate via their site, they are a device for small companies. As well as, because of this, it’s worth evaluating them on these terms. As pointed out over, they definitely have sufficient of the fundamentals covered to please most small businesses, and if it were as straightforward as that after that we would certainly suggest them much more highly.

The problem, nowadays, is that there are a lot of other email devices supplying a lot more than Constant Contact, and for a whole lot less cash. This consists of not just includes, yet likewise user experience. For the quantity you pay with Constant Contact, you can find yourself utilizing much extra powerful tools such as ActiveCampaign and also GetResponse.

And also with recent enhancements to automations and also coverage, and also the enhancement of brand-new functions like a website contractor, it does look like they’re making an initiative to improve the item. Their absence of sophisticated functions makes it difficult to recommend them over others at this price point.

So, there you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would frankly assert that there could be various other passions at play there.

Attempt Constant Contact now completely free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and it can’t be contrasted to Constant Contact’s simple method (it only includes autoresponders). They also provide robust records and analysis devices. On top of that, they are also less costly than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one email marketing devices on the market. It’s offered in 6 languages as well as features innovative automation alternatives as well as a built-in CRM.
  • GetResponse is a strong choice. It includes many sophisticated features (e.g. a webinar device), supplies and also has excellent automations among the best spam and style testing devices we’ve ever before utilized. That’s why Constant Contact fails when contrasted to GetResponse.

We have a in-depth overview with the very best alternatives to Constant Contact, check it out below. You can likewise try out our Smart Finder to see which e-newsletter solution is best suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a appearance at our Mailchimp vs Constant Contact comparison if you would certainly like to obtain into the information.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM system. At $399/month, you ‘d be a lot better off taking a appearance at any of these CRMs for tiny services, which will certainly be much much more budget friendly. There are even a lot of outstanding cost-free CRMs to select from.

How can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within organization hours Eastern time in order to cancel your account. Below is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising software program for small companies. It securely shops your client information and also supplies a safe and secure method to manage your clients.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability rates are continually great in our bi-annual deliverability tests.

Despite these showy numbers as well as attributes, rate of interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves state through their website, they are a device for small services. The problem, these days, is that there are lots of other email tools providing also a lot more than Constant Contact, and also for a great deal less money. For the quantity you pay with Constant Contact, you could discover yourself using much a lot more effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, and also it can’t be contrasted to Constant Contact’s simplistic strategy (it just features autoresponders).

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