Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Business News

Constant Contact have actually remained in the email advertising and marketing game since 1995. Throughout that time, they’ve managed to turn into one of the most pre-owned e-mail tools on the planet, after Mailchimp.

One thing I discovered is that Constant Contact is really usually the leading option for numerous various other evaluation websites. Normally, I wonder to see if our thorough analysis produces the same outcome.

You could have checked out the Constant Contact testimonials provided by users online, too, and whilst they are rather positive, they might not provide you the whole picture. Our testimonial of Constant Contact is based upon a methodical method and also uses our functional experience and expertise of dozens of various other easy and innovative advertising and marketing automation tools.

What makes them unique is that they’ve included a number of attributes throughout the years that few of their rivals sport, such as electronic product downloads, occasion management, consultation organizing and also social campaigns. These all add to the diverse listing of e-mail alternatives readily available, in addition to automations and also reoccuring e-newsletters.

Constant Contact brag a industry with around 400 apps as well as combinations that deal with even the most niche of products. Yet in spite of these fancy numbers and also functions, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. If it’s still pertinent in the 21st century, Enough reason for us to take a more detailed look at Constant Contact’s ins & outs and also examine.
Discover below!

Constant Contact Summary

Constant Contact is guided in the direction of small companies, however their rates aren’t the most budget friendly, specifically when you consider that their attributes just aren’t that progressed. Plans begin with $9.99/ month, but this only enables 500 subscribers, as well as prices climb pretty greatly afterwards.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s strategies in our total pricing guide

Pros and also Cons


Is Constant Contact the right e-newsletter service for you?

Advised if:

You run events:

Constant Contact is rather distinct hereof, being just one of minority e-mail marketing tools to enable you to take care of occasion invites, tickets, as well as registrations . Bear in mind that this function features its own charges: 5.4% + $0.80 for every ticket offered or transaction performed.

Not advised if:

You require sophisticated automation:

Remarkably, for the costs it bills, Constant Contact doesn’t provide the most innovative automations. While they do provide triggered campaigns, autoresponders as well as abandoned cart campaigns (for Shopify only), you’ll find that much cheaper devices provide similar degrees of automation– MailerLite as well as Sendinblue, for example.

Rating information


Relieve of Use

Typically it’s very easy to navigate, though a little bit dull-looking. You can reach a lot of locations within a number of clicks, though as they’ve added more functionality, some points have actually come to be a little surprise, for instance, automations.

E-newsletter Creation


The editor is quickly, but light on attributes, particularly in the styling division. Aside from that it’s very easy to work with.


of course

This is extremely fundamental, only permitting you to insert basic greetings or get in touch with details. There is no if/then/else reasoning available.

Email kinds

Timeless, autoresponders, fundamental automations, persisting e-newsletters, A/B testing, event registrations, surveys, promo codes and surveys .

Selection as well as Flexibility of Template Designs

Tolerable. There are around 200 (!) themes to pick from, with differing levels of high quality (some are suitable, while others look a little fundamental and dated). You can also start from scratch, and make use of a convenient attribute called ‘Brand your e-mail’ to auto-generate a layout based upon your website’s shades and logo design.

Email Marketing Automation

They use autoresponders and abandoned cart advocate Shopify as well as WooCommerce. It additionally generates pre-defined get in touch with sectors based on your clients’ communications with your on-line shop (e.g. repeat, expired as well as potential clients). Automations based upon call triggers (e.g. e-mail opens, clicks) are additionally offered. It’s worth keeping in mind that the automations aren’t one of the most flexible, as you can not truly incorporate problems and also actions as you can in several various other devices.

List Management

You can produce sections from get in touch with task, list membership, contact information, tags, or ecommerce task. You can also create a sector from your contact insights and also tag get in touches with based upon get in touch with field requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the type, as well as it merely supplies a summary box, standard field options (which you can not include in) and then a listing, or lists, that individuals can inspect to be included in.


As you can see in our deliverability tests, Constant Contact does not do too severely, getting to one of the most preferred email service providers (AOL, Gmail, Yahoo, and Outlook) most of the time.

Reports and also Analysis

In addition to common open and also click records, spam, bounce and unsubscribe rates are likewise available. You also get click warm maps, and some useful overview records such as open and also click trends, opens up by device, % of contacts engaged, and a lot of effective subject line.


Right here’s where it gets a little bit hirsute. The website and the tool are only offered in English. You can pick to alter a few of the non-editable e-mail sections (e.g. footer and also personal privacy policy text) to one of 10 languages available, mainly European. Support and the knowledge base is offered in 4 languages. Slightly complicated, yet at the very least there’s some effort to sustain multilingual users and also target markets.

Further Features

Spam- as well as Design-Testing

Spam testing isn’t offered, nonetheless, there is a attribute to examine the email for errors (missing links, placeholder message that hasn’t been upgraded, and so on). There’s also a tool that enables you to preview exactly how e-mails will seek certain recipients, although this didn’t seem to work when we examined it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management

of course

Soft bounces are placed on short-term hold for 15 days, and then dislike. If it happens again, they are moved into a put on hold bounce category. They have actually a ‘recommended for removal’ filter readily available to watch these, but do not eliminate them instantly.


of course

Import/export available although it’s not as straightforward as maybe– you require to first enable innovative e-mail authorizations under Account Settings.

Storage space readily available for photos as well as information


All strategies include endless storage space.

Pro Features



SPF and DKIM are sustained.

Own Domain


Different levels of account accessibility


The Account Owner can likewise appoint duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a enormous quantity of apps and combinations , virtually 400.

Landing Page Builder


This is only offered by means of their type builder, and also it’s really fundamental. Instead, we ‘d recommend these cost-free touchdown page home builders.

Consumer Support

3.5/ 5.

There are numerous networks of assistance, including online chat, phone assistance, a knowledge base and community-based support. I found that the chat and phone support weren’t constantly offered, which was a little aggravating.

General ranking.

3.6/ 5.

For a standard email tool, Constant Contact ticks most of the boxes. The primary problem here, though, is that they’re asking a costs cost for a sub-premium product.


As Constant Contact themselves reiterate through their site, they are a tool for small companies. And, as such, it’s worth evaluating them on these terms. As stated over, they most definitely have enough of the essentials covered to please most local business, and also if it were as simple as that then we ‘d advise them much more highly.

The issue, nowadays, is that there are a lot of other email devices supplying much more than Constant Contact, and also for a great deal much less money. This consists of not only includes, but also individual experience. In fact, for the quantity you pay with Constant Contact, you might find yourself utilizing far more powerful tools such as ActiveCampaign as well as GetResponse.

They do get factors for their respectable deliverability prices, assimilations ( specifically social media integrations), as well as for permitting different access levels for different individuals. And with current improvements to automations as well as reporting, and the addition of brand-new functions like a web site contractor, it does appear like they’re making an initiative to boost the item. But their absence of sophisticated functions makes it tough to suggest them over others at this rate point. (You’ll see we don’t detail them as a great Mailchimp option, either.).

There you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the internet, I would frankly assert that there might be various other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever attempted, as well as it can’t be contrasted to Constant Contact’s simplified approach (it just features autoresponders). They also supply durable reports as well as analysis tools. They are even less expensive than Constant Contact.
  • Sendinblue is among the most affordable all-in-one email advertising tools on the marketplace. It’s available in 6 languages and includes sophisticated automation alternatives and also a built-in CRM.
  • GetResponse is a strong choice. It comes with numerous innovative functions (e.g. a webinar device), supplies and has exceptional automations one of the best spam and design screening devices we’ve ever utilized. That’s why Constant Contact falls short when compared to GetResponse.

We have a comprehensive guide with the most effective options to Constant Contact, check it out right here. You can likewise try our Smart Finder to see which e-newsletter solution is best fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact pass on. Take a appearance at our Mailchimp vs Constant Contact contrast if you would certainly like to obtain right into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM platform. At $399/month, you would certainly be much far better off taking a look at any of these CRMs for tiny businesses, which will be far more budget-friendly. There are also lots of exceptional totally free CRMs to choose from.

Just how can I cancel my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within company hrs Eastern time in order to cancel your account. Below is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising and marketing software for small businesses. It safely stores your consumer data and also supplies a safe and secure means to handle your clients.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability prices are constantly great in our bi-annual deliverability examinations.

Despite these flashy numbers and also attributes, passion in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves restate via their site, they are a device for small services. The issue, these days, is that there are plenty of other e-mail tools offering even a lot more than Constant Contact, and also for a great deal much less money. For the amount you pay with Constant Contact, you could find yourself using a lot a lot more effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, as well as it can not be compared to Constant Contact’s simplistic strategy (it just features autoresponders).

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