Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Campaign Tutorial

Constant Contact have actually remained in the e-mail advertising video game considering that 1995. During that time, they’ve handled to turn into one of the most pre-owned e-mail devices in the world, after Mailchimp.

One thing I observed is that Constant Contact is really usually the leading option for lots of various other evaluation websites. Naturally, I wonder to see if our thorough evaluation produces the exact same outcome.

You may have had a look at the Constant Contact evaluations offered by individuals online, as well, and whilst they are pretty favorable, they may not offer you the whole picture. Our review of Constant Contact is based on a systematic method as well as utilizes our sensible experience and expertise of lots of other easy as well as innovative advertising automation tools.

What makes them special is that they’ve added several functions for many years that few of their competitors sporting activity, such as digital product downloads, event administration, consultation organizing and also social campaigns. These all contribute to the diverse checklist of email alternatives readily available, in addition to automations and reoccuring newsletters.

Constant Contact boast a market with around 400 apps as well as combinations that satisfy even the most specific niche of products. Yet in spite of these showy numbers as well as features, passion in Constant Contact appears to be on the decrease, at least according to Google Trends. Enough reason for us to take a better check out Constant Contact’s outs & ins and also examine if it’s still appropriate in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is directed towards small businesses, but their rates aren’t one of the most cost effective, particularly when you take into consideration that their attributes simply aren’t that progressed. Strategies start from $9.99/ month, however this only enables 500 clients, and also prices increase quite dramatically after that.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s strategies in our total rates overview

Pros and Cons


Is Constant Contact the right e-newsletter service for you?

Recommended if:

You run events:

Constant Contact is rather distinct in this regard, being among minority email marketing tools to allow you to take care of occasion invitations, enrollments, and tickets . Bear in mind that this function includes its own costs: 5.4% + $0.80 for every ticket offered or deal carried out.

Not suggested if:

You require sophisticated automation:

Surprisingly, for the premium it charges, Constant Contact does not offer one of the most advanced automations. While they do provide set off projects, autoresponders and abandoned cart projects (for Shopify just), you’ll locate that much cheaper devices supply similar degrees of automation– MailerLite as well as Sendinblue, as an example.

Score details


Ease of Use

Normally it’s simple to navigate, though a bit dull-looking. You can reach a lot of areas within a couple of clicks, though as they’ve included a lot more performance, some things have come to be a little hidden, as an example, automations.

E-newsletter Creation


The editor is fast, yet light on features, especially in the styling department. In addition to that it’s easy to work with.



This is very fundamental, only allowing you to insert basic introductions or get in touch with information. There is no if/then/else logic readily available.

Email types

Classic, autoresponders, basic automations, repeating newsletters, A/B screening, event registrations, vouchers, polls and also surveys .

Option and Flexibility of Template Designs

Okay. There are around 200 (!) themes to pick from, with differing levels of top quality (some are good, while others look a little fundamental as well as dated). You can additionally start from scratch, and use a convenient function called ‘Brand your email’ to auto-generate a design template based on your site’s shades and also logo.

Email Marketing Automation

They use autoresponders and also abandoned cart advocate Shopify and also WooCommerce. It also creates pre-defined get in touch with sectors based upon your consumers’ communications with your on-line shop (e.g. repeat, lapsed and prospective customers). Automations based on call triggers (e.g. e-mail opens, clicks) are likewise readily available. It’s worth keeping in mind that the automations aren’t one of the most adaptable, as you can’t actually integrate conditions as well as activities as you can in numerous other devices.

Checklist Management

You can produce sections from call activity, checklist subscription, contact information, tags, or ecommerce task. You can additionally create a segment from your get in touch with understandings and also tag contacts based on contact area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no customization with the type, as well as it merely provides a summary box, standard area alternatives (which you can’t include in) and then a listing, or lists, that people can check to be added to.


As you can see in our deliverability tests, Constant Contact does not perform too severely, reaching the most prominent email service providers (AOL, Gmail, Yahoo, and Outlook) most of the moment.

Reports and Analysis

In addition to standard open and click records, spam, bounce and unsubscribe prices are likewise readily available. You likewise obtain click heat maps, as well as some useful overview reports such as open and also click fads, opens by device, % of get in touches with involved, and a lot of effective subject line. You can additionally contrast projects. Progressed tracking such as social monitoring isn’t readily available.


The website as well as the device are only available in English. You can select to alter some of the non-editable e-mail areas (e.g. footer and also privacy plan message) to one of 10 languages readily available, mainly European.

More Features

Spam- as well as Design-Testing

Spam screening isn’t available, nevertheless, there is a feature to examine the e-mail for mistakes ( missing out on web links, placeholder message that hasn’t been updated, etc). There’s also a device that enables you to sneak peek exactly how emails will seek particular recipients, although this really did not appear to function when we tested it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Bounce Management


Soft bounces are positioned on temporary hold for 15 days, and then frown at. If it happens again, they are relocated right into a suspended bounce classification. They have actually a ‘ advised for elimination’ filter offered to see these, but don’t remove them instantly.



Import/export readily available although it’s not as simple as it could be– you need to first make it possible for sophisticated email authorizations under Account Settings.

Storage offered for information and photos


All plans include unrestricted storage space.

Pro Features



SPF and DKIM are supported.

Very own Domain


Different levels of account accessibility


The Account Owner can additionally designate functions to be either an Account Manager or a Campaign Creator.



Constant Contact supply a enormous quantity of applications as well as combinations , almost 400.

Touchdown Page Builder


This is just offered via their form contractor, and also it’s very fundamental. Instead, we ‘d recommend these cost-free landing page builders.

Customer Support

3.5/ 5.

There are several networks of support, consisting of real-time chat, phone support, a knowledge base and also community-based assistance. Nevertheless, I located that the conversation and phone support weren’t always readily available, which was a little aggravating. When I was able to acquire conversation assistance, however, I did discover them to be responsive as well as helpful . Bear in mind that you’ll need to call in order to cancel your registration, which is quite irritating.

General ranking.

3.6/ 5.

For a standard email device, Constant Contact ticks a lot of packages. The primary concern here, however, is that they’re asking a premium price for a sub-premium item.


As Constant Contact themselves state with their website, they are a tool for local business. And also, as such, it’s worth reviewing them on these terms. As pointed out over, they definitely have sufficient of the basics covered to please most small businesses, and if it were as basic as that after that we ‘d advise them a lot more highly.

The issue, these days, is that there are a lot of other email tools providing much more than Constant Contact, and for a lot less cash. This consists of not only features, but also individual experience. For the amount you pay with Constant Contact, you might locate on your own making use of a lot extra effective tools such as ActiveCampaign and also GetResponse.

And also with recent improvements to automations and reporting, and the enhancement of new functions like a web site contractor, it does look like they’re making an initiative to enhance the product. Their absence of advanced features makes it hard to recommend them over others at this cost factor.

So, there you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the web, I would boldly assert that there may be various other passions at play there.

Attempt Constant Contact currently for free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever before tried, and it can not be compared to Constant Contact’s simplistic technique (it only includes autoresponders). They likewise supply robust records and analysis devices. On top of that, they are also cheaper than Constant Contact.
  • Sendinblue is among the least expensive all-in-one e-mail advertising and marketing devices on the marketplace. It’s readily available in 6 languages and also comes with advanced automation options as well as a built-in CRM.
  • GetResponse is a strong option. It comes with lots of sophisticated functions (e.g. a webinar tool), offers and has excellent automations among the best spam and also layout screening tools we’ve ever before made use of. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a comprehensive guide with the best alternatives to Constant Contact, check it out below. You can likewise try out our Smart Finder to see which newsletter service is finest fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact comparison if you ‘d like to obtain into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM platform. Nevertheless, at $399/month, you ‘d be much better off taking a look at any one of these CRMs for small companies, which will certainly be much more economical. There are also a lot of excellent free CRMs to pick from.

How can I terminate my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within service hrs Eastern time in order to cancel your account. Below is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising and marketing software for small companies. It safely stores your client information as well as offers a safe and secure method to manage your clients.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability prices are continually excellent in our bi-annual deliverability tests.

In spite of these fancy numbers as well as features, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves state via their site, they are a device for tiny companies. The concern, these days, is that there are lots of various other email devices supplying even extra than Constant Contact, and also for a whole lot much less money. For the quantity you pay with Constant Contact, you could locate on your own utilizing a lot extra powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and also it can’t be contrasted to Constant Contact’s simplistic method (it only includes autoresponders).

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