Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the email marketing game given that 1995. Throughout that time, they’ve handled to become one of one of the most pre-owned email devices on the planet, after Mailchimp.

One thing I observed is that Constant Contact is really frequently the leading option for numerous other review websites. Normally, I am curious to see if our detailed analysis produces the very same end result.

You may have taken a look at the Constant Contact reviews supplied by customers online, as well, and whilst they are quite favorable, they may not give you the whole picture. Our evaluation of Constant Contact is based upon a systematic technique and also utilizes our practical experience and also understanding of loads of other straightforward and also sophisticated marketing automation devices.

What makes them special is that they’ve included numerous features over the years that few of their competitors sporting activity, such as digital item downloads, event administration, appointment organizing as well as social campaigns. These all include in the diverse list of e-mail options offered, in addition to automations and also recurring newsletters.

Constant Contact brag a industry with around 400 apps and also combinations that cater to also one of the most specific niche of items. In spite of these fancy numbers and functions, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. Sufficient factor for us to take a more detailed consider Constant Contact’s ins & outs and also examine if it’s still appropriate in the 21st century.
Figure out below!

Constant Contact Summary

Constant Contact is routed in the direction of local business, yet their prices aren’t one of the most economical, especially when you think about that their features simply aren’t that advanced. Strategies start from $9.99/ month, but this just allows for 500 subscribers, and also costs climb rather greatly after that.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s plans in our total pricing overview

Pros and also Cons


Is Constant Contact the best e-newsletter service for you?

Recommended if:

You run events:

Constant Contact is quite special hereof, being just one of minority email advertising and marketing devices to permit you to handle occasion enrollments, tickets, and also invitations . Keep in mind that this function comes with its very own costs: 5.4% + $0.80 for each and every ticket marketed or purchase carried out.

Not advised if:

You require sophisticated automation:

Surprisingly, for the costs it charges, Constant Contact doesn’t use one of the most advanced automations. While they do offer triggered campaigns, autoresponders and also deserted cart campaigns (for Shopify only), you’ll discover that other much more affordable tools provide similar levels of automation– MailerLite and Sendinblue.

Ranking information


Relieve of Use

Typically it’s simple to navigate, though a bit dull-looking. You can reach most places within a number of clicks, though as they’ve added extra performance, some points have actually become a little concealed, as an example, automations.

Newsletter Creation


The editor is fast, but light on features, specifically in the designing division. Besides that it’s easy to deal with.



This is extremely standard, only allowing you to place basic greetings or call information. There is no if/then/else logic readily available.

Email kinds

Classic, autoresponders, standard automations, repeating e-newsletters, A/B testing, event registrations, polls, promo codes and also studies .

Selection and also Flexibility of Template Designs

Not bad. There are about 200 (!) themes to choose from, with differing levels of high quality (some are respectable, while others look a little standard and also outdated). You can likewise go back to square one, as well as make use of a useful feature called ‘Brand your e-mail’ to auto-generate a template based upon your website’s shades as well as logo design.

Email Marketing Automation

It additionally generates pre-defined call segments based on your customers’ interactions with your on the internet shop (e.g. repeat, expired and potential consumers). Automations based on contact triggers (e.g. email opens up, clicks) are likewise available.

Listing Management

You can produce sections from get in touch with activity, listing subscription, call details, tags, or ecommerce activity. You can also develop a sector from your contact insights and also tag calls based upon call field requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no modification with the kind, and it merely uses a description box, standard field options (which you can’t include in) and afterwards a checklist, or lists, that people can examine to be contributed to.


As you can see in our deliverability tests, Constant Contact does not perform too severely, reaching the most popular e-mail carriers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Reports as well as Analysis

In addition to common open as well as click records, spam, bounce and also unsubscribe rates are likewise available. You likewise get click heat maps, as well as some helpful overview records such as open and also click trends, opens by gadget, % of get in touches with involved, and also a lot of successful subject line.


The site as well as the tool are only available in English. You can choose to change some of the non-editable email sections (e.g. footer as well as privacy policy message) to one of 10 languages offered, mainly European.

More Features

Spam- as well as Design-Testing

Spam screening isn’t available, nevertheless, there is a function to inspect the email for errors ( missing out on links, placeholder text that hasn’t been updated, etc). There’s likewise a tool that enables you to preview how emails will certainly search for particular receivers, although this didn’t seem to function when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for simply 5 examinations, it’s a little high.

Bounce Management

of course

Soft bounces are positioned on short-lived hold for 15 days, and afterwards frown at. If it occurs once again, they are relocated into a suspended bounce classification. They have a ‘ suggested for elimination’ filter available to check out these, but don’t remove them automatically.



Import/export offered although it’s not as straightforward as it could be– you need to initially allow sophisticated e-mail consents under Account Settings.

Storage offered for information and pictures


All plans feature unlimited storage space.

Pro Features



SPF and also DKIM are supported.

Own Domain


Different degrees of account gain access to


The Account Owner can additionally assign duties to be either an Account Manager or a Campaign Creator.



Constant Contact provide a massive amount of apps and also assimilations , practically 400.

Touchdown Page Builder

of course

This is only readily available using their type contractor, as well as it’s very basic. Instead, we ‘d recommend these free touchdown page home builders.

Client Support

3.5/ 5.

There are numerous channels of support, consisting of online conversation, phone assistance, a knowledge base and community-based support. I found that the conversation and also phone assistance weren’t constantly available, which was a little irritating.

Overall rating.

3.6/ 5.

For a basic e-mail device, Constant Contact ticks a lot of the boxes. The primary problem below, though, is that they’re asking a costs rate for a sub-premium item.


As Constant Contact themselves repeat with their website, they are a device for local business. And also, as such, it’s worth reviewing them on these terms. As stated above, they most definitely have sufficient of the fundamentals covered to satisfy most small companies, and also if it were as easy as that then we would certainly recommend them a lot more extremely.

The concern, nowadays, is that there are plenty of other email devices supplying much more than Constant Contact, and for a great deal much less money. This includes not just features, yet also user experience. In fact, for the quantity you pay with Constant Contact, you could find yourself making use of much more effective devices such as ActiveCampaign as well as GetResponse.

And also with recent improvements to automations as well as reporting, and the enhancement of brand-new functions like a web site builder, it does look like they’re making an initiative to enhance the product. Their absence of advanced functions makes it tough to advise them over others at this price point.

There you have it: the following time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would boldly claim that there might be other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever before tried, and also it can not be compared to Constant Contact’s simple technique (it just includes autoresponders). They likewise offer robust reports and also analysis tools. In addition to that, they are even more affordable than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one email advertising devices on the market. It’s offered in 6 languages as well as features sophisticated automation choices and also a built-in CRM.
  • GetResponse is a solid alternative. It includes many advanced attributes (e.g. a webinar tool), supplies and also has superb automations among the best spam and design testing tools we’ve ever utilized. That’s why Constant Contact falls short when compared to GetResponse.

We have a comprehensive overview with the most effective options to Constant Contact, check it out here. You can likewise check out our Smart Finder to see which e-newsletter service is finest matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact hands down. If you would certainly such as to enter the information, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM system. Nonetheless, at $399/month, you ‘d be far better off taking a look at any of these CRMs for small businesses, which will certainly be far more inexpensive. There are even plenty of outstanding cost-free CRMs to select from.

Just how can I terminate my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within business hours Eastern time in order to terminate your account. Right here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising and marketing software program for small companies. It securely stores your customer information and also uses a safe and secure way to handle your customers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability prices are regularly good in our bi-annual deliverability examinations.

Despite these flashy numbers and also attributes, rate of interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves repeat with their site, they are a tool for small businesses. The problem, these days, is that there are lots of various other email devices offering even extra than Constant Contact, as well as for a whole lot much less cash. For the amount you pay with Constant Contact, you can find on your own making use of much extra powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, as well as it can not be contrasted to Constant Contact’s simplified technique (it just includes autoresponders).

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