Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Commercial Actress

Constant Contact have actually been in the e-mail marketing video game given that 1995. During that time, they’ve taken care of to turn into one of the most secondhand email tools on the planet, after Mailchimp.

One point I observed is that Constant Contact is very often the top choice for many various other testimonial web sites. Normally, I am curious to see if our thorough evaluation generates the very same end result.

You may have checked out the Constant Contact evaluations used by individuals online, as well, as well as whilst they are pretty positive, they might not give you the whole picture. Our review of Constant Contact is based on a methodical approach and utilizes our useful experience as well as expertise of lots of various other basic as well as innovative advertising and marketing automation tools.

What makes them special is that they’ve included a number of functions throughout the years that few of their rivals sporting activity, such as digital item downloads, event management, visit organizing and social projects. These all contribute to the diverse list of e-mail options available, along with automations as well as reoccuring e-newsletters.

Constant Contact brag a industry with around 400 applications and assimilations that satisfy even the most specific niche of products. Regardless of these showy numbers and features, rate of interest in Constant Contact appears to be on the decrease, at least according to Google Trends. Enough reason for us to take a more detailed check out Constant Contact’s ins & outs as well as check if it’s still pertinent in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is guided in the direction of local business, yet their costs aren’t one of the most inexpensive, specifically when you consider that their functions just aren’t that advanced. Strategies begin with $9.99/ month, yet this just allows for 500 subscribers, as well as costs rise quite greatly afterwards.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our total rates guide

Pros and also Cons


Is Constant Contact the appropriate newsletter solution for you?

Recommended if:

You run events:

Constant Contact is quite one-of-a-kind in this regard, being one of the few email advertising and marketing devices to enable you to take care of event invitations, tickets, as well as registrations . Remember that this feature features its own fees: 5.4% + $0.80 for every ticket sold or transaction carried out.

Not recommended if:

You require advanced automation:

Remarkably, for the costs it charges, Constant Contact doesn’t offer the most innovative automations. While they do supply caused campaigns, autoresponders and deserted cart campaigns (for Shopify just), you’ll find that other much less expensive tools use similar levels of automation– MailerLite and also Sendinblue.

Score information


Alleviate of Use

Usually it’s simple to navigate, though a little bit dull-looking. You can get to many locations within a number of clicks, though as they’ve added more functionality, some points have actually come to be a little hidden, for example, automations.

Newsletter Creation


The editor is quickly, yet light on features, especially in the styling department. Apart from that it’s very easy to collaborate with.



This is very fundamental, just allowing you to place simple introductions or contact details. There is no if/then/else reasoning offered.

Email types

Traditional, autoresponders, basic automations, repeating e-newsletters, A/B screening, occasion enrollments, surveys, surveys and promo codes .

Choice and also Flexibility of Template Designs

Not bad. There are around 200 (!) templates to pick from, with differing degrees of high quality (some are decent, while others look a little standard and also dated). You can likewise go back to square one, as well as use a convenient attribute called ‘Brand your e-mail’ to auto-generate a theme based upon your site’s colors and logo design.

Email Marketing Automation

It also creates pre-defined get in touch with segments based on your customers’ communications with your on the internet store (e.g. repeat, expired and prospective consumers). Automations based on contact triggers (e.g. e-mail opens, clicks) are also readily available.

Checklist Management

You can develop sections from call activity, checklist membership, contact details, tags, or ecommerce task. You can likewise create a segment from your contact understandings and tag contacts based on get in touch with field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the form, and it just provides a description box, fundamental field choices (which you can not contribute to) and afterwards a checklist, or checklists, that individuals can examine to be included in.


As you can see in our deliverability tests, Constant Contact does not execute also terribly, reaching one of the most preferred email providers (AOL, Gmail, Yahoo, and Outlook) most of the time.

Records as well as Analysis

Along with typical open as well as click records, spam, bounce and also unsubscribe rates are additionally readily available. You additionally get click warm maps, as well as some helpful review reports such as open and click fads, opens up by device, % of contacts engaged, and the majority of successful subject line. You can also contrast projects. However, progressed tracking such as social tracking isn’t readily available.


Here’s where it gets a little bit hairy. The website as well as the tool are just available in English. You can select to change some of the non-editable e-mail areas (e.g. footer as well as privacy policy text) to among 10 languages offered, mainly European. Assistance and the knowledge base is readily available in 4 languages. Slightly complicated, however at the very least there’s some initiative to support multilingual customers and also target markets.

Further Features

Spam- as well as Design-Testing

Spam testing isn’t offered, however, there is a feature to check the email for mistakes ( missing out on links, placeholder message that hasn’t been updated, and so on). There’s additionally a tool that allows you to sneak peek exactly how emails will certainly look for particular recipients, although this really did not appear to work when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for simply 5 tests, it’s a little steep.

Jump Management


Soft bounces are placed on momentary hold for 15 days, and after that dislike. They are moved right into a suspended bounce group if it happens again. They have actually a ‘ suggested for elimination’ filter readily available to see these, yet don’t remove them automatically.


of course

Import/export offered although it’s not as simple as maybe– you require to initially make it possible for advanced e-mail authorizations under Account Settings.

Storage available for data and also photos


All plans include endless storage space.

Pro Features


of course

SPF and also DKIM are sustained.

Very own Domain


Different levels of account accessibility


The Account Owner can additionally appoint duties to be either an Account Manager or a Campaign Creator.



Constant Contact supply a large quantity of combinations as well as applications , almost 400.

Touchdown Page Builder


This is just available by means of their type builder, as well as it’s very standard. Rather, we would certainly suggest these complimentary landing page builders.

Customer Support

3.5/ 5.

There are a number of channels of assistance, including live chat, phone assistance, a knowledge base and community-based assistance. Nonetheless, I located that the chat as well as phone support weren’t constantly available, which was a little irritating. When I had the ability to get hold of chat support, nevertheless, I did find them to be helpful and also responsive . Keep in mind that you’ll require to employ order to cancel your membership, which is pretty annoying.

General score.

3.6/ 5.

For a basic email device, Constant Contact ticks the majority of packages. The major issue below, though, is that they’re asking a premium rate for a sub-premium item.


As Constant Contact themselves reiterate with their site, they are a tool for local business. And also, as such, it’s worth assessing them on these terms. As mentioned over, they certainly have sufficient of the essentials covered to please most small businesses, as well as if it were as basic as that then we ‘d suggest them extra highly.

The problem, nowadays, is that there are lots of other e-mail tools providing a lot more than Constant Contact, and for a whole lot much less cash. This consists of not just features, yet additionally user experience. For the quantity you pay with Constant Contact, you could find yourself making use of a lot more powerful devices such as ActiveCampaign and also GetResponse.

And with current improvements to automations as well as coverage, and the addition of brand-new attributes like a site home builder, it does look like they’re making an effort to enhance the item. Their absence of advanced attributes makes it difficult to recommend them over others at this cost point.

There you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would strongly claim that there may be other interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of one of the most advanced automation systems we’ve ever before tried, and it can’t be contrasted to Constant Contact’s simplified strategy (it just includes autoresponders). They also provide robust records as well as analysis devices. On top of that, they are even more affordable than Constant Contact.
  • Sendinblue is just one of the cheapest all-in-one email advertising and marketing tools on the market. It’s available in 6 languages and comes with sophisticated automation choices and a built-in CRM.
  • GetResponse is a solid alternative. It includes numerous sophisticated attributes (e.g. a webinar device), has superb automations as well as provides one of the best spam and also design screening tools we’ve ever used. That’s why Constant Contact fails when contrasted to GetResponse.

We have a detailed overview with the best options to Constant Contact, check it out right here. You can likewise experiment with our Smart Finder to see which newsletter solution is best matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact comparison if you ‘d like to get right into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM platform. At $399/month, you ‘d be a lot better off taking a appearance at any of these CRMs for tiny companies, which will be far more affordable. There are also plenty of excellent free CRMs to pick from.

Exactly how can I terminate my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within service hours Eastern time in order to cancel your account. Right here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising software program for small businesses. It securely shops your consumer data and uses a secure means to handle your subscribers.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability prices are regularly good in our bi-annual deliverability tests.

Regardless of these showy numbers and also attributes, interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves restate with their website, they are a device for tiny organizations. The concern, these days, is that there are lots of other email tools supplying also extra than Constant Contact, as well as for a whole lot less money. For the quantity you pay with Constant Contact, you might discover on your own making use of much a lot more powerful devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, as well as it can’t be compared to Constant Contact’s simplified approach (it only includes autoresponders).

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