Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Commercial Song Heart

Constant Contact have actually remained in the email advertising and marketing game since 1995. During that time, they’ve managed to become one of the most used e-mail tools on the planet, after Mailchimp.

One thing I noticed is that Constant Contact is extremely frequently the leading option for several various other evaluation internet sites. Normally, I am curious to see if our thorough analysis generates the very same outcome.

You may have checked out the Constant Contact testimonials used by individuals online, as well, and whilst they are pretty favorable, they might not give you the whole picture. Our review of Constant Contact is based upon a systematic technique and also utilizes our sensible experience and also understanding of dozens of other straightforward as well as innovative marketing automation tools.

What makes them special is that they’ve included a number of functions over the years that few of their competitors sporting activity, such as electronic item downloads, occasion monitoring, consultation scheduling as well as social campaigns. These all add to the varied listing of email options readily available, along with automations and also recurring newsletters.

Constant Contact boast a market with around 400 applications as well as integrations that deal with also one of the most particular niche of items. In spite of these flashy numbers and also attributes, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. If it’s still pertinent in the 21st century, Enough reason for us to take a more detailed look at Constant Contact’s outs & ins as well as check.
Learn below!

Constant Contact Summary

Constant Contact is directed towards small businesses, yet their prices aren’t the most affordable, specifically when you consider that their features simply aren’t that progressed. Plans begin with $9.99/ month, yet this just allows for 500 customers, and also rates rise quite sharply after that.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our complete pricing guide

Cons and also pros


Is Constant Contact the appropriate e-newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is quite distinct hereof, being one of minority e-mail advertising and marketing devices to enable you to manage event enrollments, tickets, as well as invitations . Remember that this function comes with its own charges: 5.4% + $0.80 for each and every ticket sold or transaction performed.

Not recommended if:

You require advanced automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t supply the most innovative automations. While they do use triggered projects, autoresponders and abandoned cart campaigns (for Shopify just), you’ll discover that various other much less costly devices provide comparable degrees of automation– MailerLite and also Sendinblue.

Score information


Alleviate of Use

Generally it’s very easy to navigate, though a little bit dull-looking. You can reach the majority of areas within a couple of clicks, though as they’ve included more capability, some things have actually become a little concealed, for example, automations.

Newsletter Creation


The editor is quickly, but light on features, especially in the styling department. Apart from that it’s simple to work with.


of course

This is very standard, just permitting you to place straightforward introductions or get in touch with information. There is no if/then/else reasoning available.

Email kinds

Traditional, autoresponders, standard automations, repeating e-newsletters, A/B screening, event registrations, surveys, coupons and also polls .

Option and also Flexibility of Template Designs

Not bad. You can likewise begin from scrape, as well as use a convenient attribute called ‘Brand your e-mail’ to auto-generate a design template based on your site’s colors as well as logo design.

Email Marketing Automation

It also creates pre-defined get in touch with sectors based on your customers’ communications with your on the internet store (e.g. repeat, lapsed as well as possible consumers). Automations based on get in touch with triggers (e.g. e-mail opens, clicks) are also available.

Checklist Management

You can develop sections from call task, listing subscription, contact information, tags, or ecommerce task. You can additionally produce a segment from your call understandings and also tag get in touches with based on call area standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the type, and it merely offers a summary box, fundamental area alternatives (which you can not include in) and after that a checklist, or lists, that people can inspect to be added to.


As you can see in our deliverability tests, Constant Contact does not perform too badly, getting to the most prominent email service providers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Records and Analysis

In addition to basic open and click reports, spam, bounce as well as unsubscribe prices are likewise offered. You additionally obtain click warm maps, as well as some useful overview reports such as open and click patterns, opens by device, % of calls engaged, and also many successful subject line. You can additionally compare projects. However, progressed tracking such as social monitoring isn’t available.


The website and also the tool are only offered in English. You can select to alter some of the non-editable e-mail areas (e.g. footer as well as privacy plan text) to one of 10 languages readily available, mainly European.

Further Features

Spam- and also Design-Testing

Spam screening isn’t offered, nevertheless, there is a attribute to inspect the email for errors (missing links, placeholder text that hasn’t been upgraded, and so on). There’s likewise a device that allows you to preview how e-mails will certainly try to find details recipients, although this really did not seem to function when we examined it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for simply 5 examinations, it’s a little steep.

Bounce Management


Soft bounces are placed on temporary hold for 15 days, and then feel bitter. If it takes place once again, they are moved right into a put on hold bounce classification. They have actually a ‘recommended for elimination’ filter offered to watch these, however don’t remove them immediately.



Import/export readily available although it’s not as simple as maybe– you require to initially enable innovative email approvals under Account Settings.

Storage available for information and also images


All plans include unrestricted storage space.

Pro Features


of course

SPF as well as DKIM are supported.

Own Domain


Various degrees of account gain access to

of course

The Account Owner can also assign functions to be either an Account Manager or a Campaign Creator.



Constant Contact use a large quantity of combinations as well as apps , practically 400.

Touchdown Page Builder

of course

This is just available by means of their form building contractor, and it’s very standard. Instead, we ‘d suggest these cost-free touchdown web page building contractors.

Customer Support

3.5/ 5.

There are numerous channels of assistance, including real-time conversation, phone assistance, a understanding base as well as community-based assistance. I found that the chat and phone support weren’t always readily available, which was a little irritating.

Total score.

3.6/ 5.

For a fundamental email tool, Constant Contact ticks the majority of the boxes. The main problem right here, though, is that they’re asking a costs cost for a sub-premium item.

Final thought.

As Constant Contact themselves restate with their website, they are a device for local business. And, because of this, it’s worth examining them on these terms. As discussed above, they definitely have enough of the basics covered to please most small companies, and also if it were as easy as that then we would certainly recommend them extra highly.

The problem, these days, is that there are a lot of other email devices supplying a lot more than Constant Contact, and for a great deal less money. This consists of not just includes, but also user experience. For the amount you pay with Constant Contact, you can discover on your own using a lot a lot more effective tools such as ActiveCampaign and GetResponse.

They do grab factors for their respectable deliverability prices, integrations ( especially social media sites combinations), as well as for enabling different gain access to degrees for different customers. And with recent enhancements to automations as well as coverage, as well as the addition of brand-new functions like a site builder, it does resemble they’re making an effort to enhance the item. Their absence of sophisticated functions makes it hard to recommend them over others at this cost point. (You’ll see we don’t provide them as a good Mailchimp choice, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would frankly declare that there could be other passions at play there.

Attempt Constant Contact currently totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of one of the most advanced automation systems we’ve ever before attempted, and it can not be contrasted to Constant Contact’s simplistic strategy (it just features autoresponders). They likewise provide robust records and analysis tools. In addition to that, they are even less costly than Constant Contact.
  • Sendinblue is just one of the cheapest all-in-one e-mail marketing devices on the marketplace. It’s readily available in 6 languages and also comes with advanced automation options as well as a built-in CRM.
  • GetResponse is a strong alternative. It features several sophisticated features (e.g. a webinar tool), has superb automations as well as offers among the most effective spam and also design testing tools we’ve ever before utilized. When compared to GetResponse, that’s why Constant Contact falls short.

We have a detailed overview with the very best alternatives to Constant Contact, check it out below. You can additionally check out our Smart Finder to see which newsletter solution is finest matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact pass on. If you ‘d like to enter into the information, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM system. Nonetheless, at $399/month, you ‘d be far better off taking a look at any of these CRMs for local business, which will be much more budget friendly. There are also lots of excellent totally free CRMs to pick from.

How can I cancel my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within service hrs Eastern time in order to terminate your account. Below is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email marketing software for small companies. It securely stores your client information and also provides a safe way to manage your customers.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability rates are continually great in our bi-annual deliverability tests.

In spite of these fancy numbers as well as features, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves state through their website, they are a tool for tiny companies. The concern, these days, is that there are lots of various other e-mail devices using even more than Constant Contact, as well as for a whole lot less cash. For the quantity you pay with Constant Contact, you can locate yourself making use of much extra powerful tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, as well as it can’t be contrasted to Constant Contact’s simplified technique (it only includes autoresponders).

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