Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the e-mail advertising and marketing video game considering that 1995. Throughout that time, they’ve managed to turn into one of the most secondhand e-mail tools worldwide, after Mailchimp.

One thing I observed is that Constant Contact is extremely often the top option for lots of various other testimonial web sites. Naturally, I am curious to see if our in-depth analysis produces the same outcome.

You may have taken a look at the Constant Contact testimonials supplied by users online, as well, and also whilst they are quite positive, they may not offer you the whole picture. Our testimonial of Constant Contact is based on a methodical approach and also utilizes our functional experience and also understanding of lots of various other straightforward and sophisticated advertising automation devices.

What makes them unique is that they’ve included numerous features for many years that few of their competitors sport, such as digital product downloads, occasion management, appointment scheduling and also social campaigns. These all add to the diverse listing of email alternatives readily available, in addition to automations and repeating e-newsletters.

Constant Contact boast a marketplace with around 400 applications and integrations that accommodate also one of the most particular niche of items. Regardless of these flashy numbers as well as features, passion in Constant Contact appears to be on the decrease, at the very least according to Google Trends. Enough reason for us to take a closer consider Constant Contact’s ins & outs and examine if it’s still relevant in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is routed in the direction of small businesses, yet their prices aren’t the most inexpensive, particularly when you take into consideration that their functions simply aren’t that advanced. Plans start from $9.99/ month, but this only allows for 500 clients, and rates rise pretty dramatically afterwards.

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Constant Contact Pricing

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Pros as well as Cons


Is Constant Contact the ideal newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is fairly one-of-a-kind in this regard, being one of the few e-mail advertising and marketing devices to enable you to handle occasion tickets, registrations, and invitations . Bear in mind that this function features its own charges: 5.4% + $0.80 for every ticket sold or purchase carried out.

Not advised if:

You need sophisticated automation:

Remarkably, for the costs it charges, Constant Contact does not supply one of the most innovative automations. While they do use set off projects, autoresponders as well as deserted cart projects (for Shopify just), you’ll find that much cheaper devices supply similar levels of automation– MailerLite as well as Sendinblue, for instance.

Ranking information


Alleviate of Use

Normally it’s very easy to navigate, though a bit dull-looking. You can reach most places within a couple of clicks, though as they’ve included more capability, some things have come to be a little hidden, as an example, automations.

Newsletter Creation


The editor is quick, yet light on functions, specifically in the styling department. Aside from that it’s simple to work with.



This is very standard, just permitting you to place simple introductions or call details. There is no if/then/else logic readily available.

Email kinds

Traditional, autoresponders, basic automations, repeating newsletters, A/B testing, event registrations, coupons, surveys and also polls .

Option as well as Flexibility of Template Designs

Tolerable. There are around 200 (!) templates to pick from, with varying degrees of quality (some are decent, while others look a little fundamental and also dated). You can additionally go back to square one, as well as use a convenient feature called ‘Brand your email’ to auto-generate a design template based upon your site’s colors and logo.

Email Marketing Automation

They use autoresponders and also abandoned cart advocate Shopify and WooCommerce. It likewise produces pre-defined call segments based on your customers’ communications with your on the internet shop (e.g. repeat, lapsed as well as prospective customers). Automations based upon contact triggers (e.g. email opens, clicks) are also available. It’s worth keeping in mind that the automations aren’t one of the most versatile, as you can’t really combine conditions as well as activities as you can in numerous other devices.

Checklist Management

You can develop sections from get in touch with activity, checklist subscription, get in touch with details, tags, or ecommerce activity. You can also produce a section from your get in touch with insights and also tag calls based on get in touch with field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the kind, and also it merely provides a summary box, standard area choices (which you can not contribute to) and then a listing, or checklists, that people can inspect to be added to.


As you can see in our deliverability examinations, Constant Contact does not carry out too badly, reaching the most prominent email suppliers (AOL, Gmail, Yahoo, and also Outlook) most of the time.

Reports as well as Analysis

In addition to conventional open as well as click reports, spam, bounce as well as unsubscribe prices are additionally readily available. You also obtain click heat maps, as well as some valuable review reports such as open as well as click patterns, opens by gadget, % of calls involved, and also most effective subject line. You can likewise contrast campaigns. Advanced tracking such as social monitoring isn’t readily available.


The tool and also the website are only readily available in English. You can select to transform some of the non-editable email sections (e.g. footer as well as privacy plan text) to one of 10 languages readily available, primarily European.

More Features

Spam- as well as Design-Testing

Spam testing isn’t readily available, however, there is a function to check the email for mistakes (missing web links, placeholder text that hasn’t been upgraded, etc). There’s also a device that permits you to preview exactly how e-mails will seek specific recipients, although this really did not seem to work when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for simply 5 examinations, it’s a little steep.

Jump Management


Soft bounces are put on momentary hold for 15 days, and afterwards feel bitter. If it takes place once more, they are moved right into a put on hold bounce classification. They have actually a ‘ advised for elimination’ filter available to check out these, yet don’t eliminate them automatically.


of course

Import/export available although it’s not as uncomplicated as maybe– you need to initially enable sophisticated e-mail authorizations under Account Settings.

Storage space offered for information and photos


All plans feature unlimited storage.

Pro Features



SPF as well as DKIM are supported.

Very own Domain


Various levels of account access

of course

The Account Owner can also designate roles to be either an Account Manager or a Campaign Creator.



Constant Contact provide a massive amount of apps and assimilations , virtually 400.

Touchdown Page Builder


This is just available via their type builder, and also it’s really standard. Instead, we ‘d suggest these totally free touchdown page builders.

Customer Support

3.5/ 5.

There are numerous networks of support, including live chat, phone support, a expertise base as well as community-based support. I discovered that the chat and phone assistance weren’t always offered, which was a little irritating.

Overall rating.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks the majority of the boxes. The primary problem right here, however, is that they’re asking a costs rate for a sub-premium product.

Final thought.

As Constant Contact themselves state via their site, they are a device for small companies. As well as, thus, it’s worth evaluating them on these terms. As mentioned above, they certainly have sufficient of the essentials covered to please most local business, and if it were as straightforward as that then we ‘d recommend them extra very.

The concern, these days, is that there are a lot of various other e-mail tools supplying much more than Constant Contact, as well as for a great deal much less money. This consists of not just includes, however likewise customer experience. Actually, for the amount you pay with Constant Contact, you could find yourself using much more powerful tools such as ActiveCampaign as well as GetResponse.

They do get points for their decent deliverability rates, assimilations ( especially social media assimilations), as well as for allowing different gain access to degrees for different individuals. And also with recent improvements to automations and reporting, and the addition of new features like a website building contractor, it does resemble they’re making an initiative to enhance the item. Yet their lack of advanced functions makes it hard to suggest them over others at this price point. (You’ll see we do not provide them as a good Mailchimp choice, either.).

So, there you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would boldly declare that there may be various other passions at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of one of the most innovative automation systems we’ve ever before tried, as well as it can not be contrasted to Constant Contact’s simplistic approach (it just includes autoresponders). They likewise use robust records as well as evaluation tools. They are even less expensive than Constant Contact.
  • Sendinblue is just one of the most inexpensive all-in-one email marketing tools on the market. It’s offered in 6 languages and also features sophisticated automation options and a integrated CRM.
  • GetResponse is a solid option. It includes many sophisticated attributes (e.g. a webinar tool), provides and also has exceptional automations one of the best spam as well as layout testing tools we’ve ever made use of. When compared to GetResponse, that’s why Constant Contact falls short.

We have a thorough guide with the best choices to Constant Contact, check it out below. You can also experiment with our Smart Finder to see which newsletter solution is finest suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a appearance at our Mailchimp vs Constant Contact contrast if you ‘d like to get right into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM system. At $399/month, you ‘d be much far better off taking a look at any of these CRMs for little organizations, which will certainly be far much more cost effective. There are also plenty of superb complimentary CRMs to choose from.

How can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within organization hrs Eastern time in order to cancel your account. Right here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising software for small businesses. It securely stores your client data and provides a safe and secure method to handle your clients.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability prices are constantly excellent in our bi-annual deliverability examinations.

In spite of these flashy numbers and attributes, interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves repeat through their site, they are a tool for little services. The issue, these days, is that there are plenty of various other email tools supplying even more than Constant Contact, and for a lot less cash. For the amount you pay with Constant Contact, you might find yourself utilizing much more powerful tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, and also it can’t be compared to Constant Contact’s simple method (it only features autoresponders).

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