Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the e-mail advertising video game because 1995. During that time, they’ve managed to turn into one of the most pre-owned e-mail tools in the world, after Mailchimp.

One point I saw is that Constant Contact is extremely usually the top option for numerous various other evaluation web sites. Naturally, I am curious to see if our thorough evaluation creates the very same outcome.

You might have looked into the Constant Contact reviews supplied by customers online, as well, as well as whilst they are rather favorable, they might not offer you the whole picture. Our review of Constant Contact is based upon a methodical approach as well as uses our useful experience and knowledge of loads of other simple and sophisticated advertising automation devices.

What makes them unique is that they’ve added numerous attributes over the years that few of their rivals sporting activity, such as electronic item downloads, occasion administration, visit scheduling as well as social projects. These all include in the varied list of e-mail options offered, in addition to automations as well as repeating newsletters.

Constant Contact brag a market with around 400 applications as well as combinations that cater to even the most niche of items. Yet despite these flashy numbers and also functions, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. Enough reason for us to take a more detailed check out Constant Contact’s outs & ins as well as examine if it’s still appropriate in the 21st century.
Find out below!

Constant Contact Summary

Constant Contact is guided towards local business, however their costs aren’t one of the most affordable, particularly when you take into consideration that their features simply aren’t that progressed. Plans start from $9.99/ month, however this only allows for 500 subscribers, and also costs climb rather greatly afterwards.

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Constant Contact Pricing

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> Find out more about Constant Contact’s strategies in our total prices guide

Pros and Cons


Is Constant Contact the best e-newsletter solution for you?

Advised if:

You run events:

Constant Contact is fairly distinct in this regard, being just one of the few e-mail advertising and marketing tools to enable you to manage event tickets, invitations, as well as enrollments . Keep in mind that this attribute comes with its own fees: 5.4% + $0.80 for every ticket sold or transaction carried out.

Not advised if:

You need advanced automation:

Remarkably, for the costs it bills, Constant Contact does not use one of the most innovative automations. While they do supply triggered projects, autoresponders and also deserted cart projects (for Shopify just), you’ll locate that other much less costly devices supply similar levels of automation– MailerLite and also Sendinblue.

Rating information


Reduce of Use

Normally it’s easy to browse, though a little bit dull-looking. You can reach many areas within a couple of clicks, though as they’ve added more capability, some points have become a little hidden, as an example, automations.

E-newsletter Creation


The editor is quick, however light on features, especially in the designing division. Apart from that it’s easy to work with.



This is very fundamental, only allowing you to put basic greetings or contact information. There is no if/then/else logic available.

Email types

Classic, autoresponders, basic automations, repeating newsletters, A/B screening, occasion enrollments, discount coupons, surveys and also surveys .

Choice and also Flexibility of Template Designs

Not bad. There are around 200 (!) design templates to select from, with differing degrees of quality (some are suitable, while others look a little fundamental as well as outdated). You can additionally start from scratch, and utilize a useful function called ‘Brand your email’ to auto-generate a theme based on your website’s colors as well as logo design.

Email Marketing Automation

They supply autoresponders and also deserted cart advocate Shopify and WooCommerce. It likewise generates pre-defined call sections based on your consumers’ communications with your on-line store (e.g. repeat, expired as well as prospective clients). Automations based upon contact triggers (e.g. e-mail opens up, clicks) are also offered. It’s worth keeping in mind that the automations aren’t one of the most versatile, as you can’t really integrate conditions and actions as you can in numerous various other devices.

List Management

You can develop sectors from contact activity, listing membership, contact information, tags, or ecommerce task. You can also produce a segment from your get in touch with understandings and also tag calls based on contact field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no modification with the type, as well as it just provides a description box, standard field options (which you can’t add to) and afterwards a listing, or listings, that individuals can examine to be added to.


As you can see in our deliverability examinations, Constant Contact does not perform also terribly, getting to the most preferred e-mail providers (AOL, Gmail, Yahoo, and Outlook) the majority of the time.

Records and Analysis

In addition to conventional open and also click records, spam, bounce and also unsubscribe rates are likewise readily available. You additionally obtain click warm maps, and also some useful introduction records such as open as well as click trends, opens by device, % of get in touches with engaged, and the majority of effective subject line. You can also contrast campaigns. Nevertheless, progressed tracking such as social monitoring isn’t readily available.


Right here’s where it obtains a little bit hirsute. The tool as well as the site are only readily available in English. You can pick to change a few of the non-editable e-mail sections (e.g. footer and also personal privacy plan text) to among 10 languages offered, mainly European. Support and also the knowledge base is offered in 4 languages. Slightly complicated, but at the very least there’s some initiative to sustain multilingual users and also audiences.

Further Features

Spam- and Design-Testing

Spam screening isn’t available, nevertheless, there is a function to check the e-mail for mistakes (missing links, placeholder message that hasn’t been upgraded, and so on). There’s likewise a device that permits you to sneak peek how emails will certainly look for particular recipients, although this didn’t appear to function when we evaluated it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for just 5 examinations, it’s a little high.

Bounce Management


Soft bounces are put on temporary hold for 15 days, and afterwards resent. They are moved into a suspended bounce classification if it takes place once more. They have actually a ‘ suggested for elimination’ filter offered to watch these, but don’t eliminate them automatically.


of course

Import/export available although it’s not as simple as maybe– you require to first enable advanced email authorizations under Account Settings.

Storage readily available for photos as well as data


All strategies come with limitless storage.

Pro Features



SPF and DKIM are supported.

Own Domain


Different levels of account access

of course

The Account Owner can likewise assign roles to be either an Account Manager or a Campaign Creator.



Constant Contact use a massive quantity of integrations and also apps , practically 400.

Touchdown Page Builder

of course

This is just offered via their kind contractor, and also it’s really basic. Rather, we ‘d suggest these free touchdown page building contractors.

Client Support

3.5/ 5.

There are a number of channels of support, consisting of online conversation, phone support, a data base and community-based assistance. However, I discovered that the conversation and phone support weren’t constantly readily available, which was a little frustrating. When I had the ability to get hold of chat support, nonetheless, I did find them to be helpful and also receptive . Keep in mind that you’ll need to call in order to cancel your registration, which is pretty frustrating.

General rating.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks most of the boxes. The major problem here, however, is that they’re asking a costs price for a sub-premium item.

Final thought.

As Constant Contact themselves reiterate with their site, they are a tool for small businesses. And also, thus, it’s worth examining them on these terms. As pointed out over, they certainly have sufficient of the fundamentals covered to please most local business, as well as if it were as basic as that after that we ‘d recommend them more highly.

The problem, nowadays, is that there are a lot of various other e-mail devices using much more than Constant Contact, and also for a great deal less money. This includes not only features, but likewise individual experience. For the amount you pay with Constant Contact, you can find on your own using much a lot more powerful devices such as ActiveCampaign and also GetResponse.

They do get factors for their suitable deliverability rates, integrations (particularly social networks combinations), and for permitting various gain access to degrees for different individuals. As well as with current enhancements to automations and coverage, and the enhancement of new attributes like a internet site home builder, it does resemble they’re making an initiative to improve the item. Their lack of innovative features makes it challenging to advise them over others at this cost factor. (You’ll see we don’t detail them as a excellent Mailchimp alternative, either.).

There you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the web, I would boldly declare that there may be various other passions at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most advanced automation systems we’ve ever attempted, as well as it can’t be compared to Constant Contact’s simple method (it only features autoresponders). They additionally provide robust records and evaluation tools. They are also less expensive than Constant Contact.
  • Sendinblue is just one of the most inexpensive all-in-one email advertising devices on the market. It’s readily available in 6 languages and comes with sophisticated automation options and also a built-in CRM.
  • GetResponse is a solid choice. It comes with many sophisticated features (e.g. a webinar tool), has outstanding automations and also offers one of the very best spam and design testing devices we’ve ever before used. That’s why Constant Contact fails when compared to GetResponse.

We have a comprehensive overview with the most effective choices to Constant Contact, check it out right here. You can also check out our Smart Finder to see which e-newsletter service is best suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you would certainly such as to get involved in the details, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM system. Nonetheless, at $399/month, you would certainly be better off taking a look at any of these CRMs for small businesses, which will be even more cost effective. There are even lots of exceptional complimentary CRMs to choose from.

Just how can I terminate my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within organization hrs Eastern time in order to terminate your account. Right here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising and marketing software program for local business. It securely stores your customer data and also provides a safe means to handle your clients.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability rates are continually great in our bi-annual deliverability tests.

Despite these fancy numbers and attributes, interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves reiterate through their website, they are a device for little services. The concern, these days, is that there are plenty of various other email tools using also much more than Constant Contact, and also for a great deal less cash. For the quantity you pay with Constant Contact, you might discover on your own using a lot a lot more effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, and it can not be compared to Constant Contact’s simple approach (it only includes autoresponders).

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