Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact December Holiday Templates

Constant Contact have actually been in the e-mail advertising video game considering that 1995. Throughout that time, they’ve managed to turn into one of one of the most secondhand e-mail devices in the world, after Mailchimp.

Something I noticed is that Constant Contact is extremely typically the top option for several other evaluation internet sites. Naturally, I am curious to see if our in-depth analysis produces the same outcome.

You could have checked out the Constant Contact testimonials offered by users online, as well, as well as whilst they are rather positive, they might not give you the whole picture. Our evaluation of Constant Contact is based on a systematic approach and uses our sensible experience and also expertise of dozens of various other basic and also sophisticated marketing automation tools.

What makes them unique is that they’ve included several functions throughout the years that few of their competitors sport, such as electronic item downloads, event management, appointment organizing and social projects. These all add to the diverse list of email choices readily available, in addition to automations as well as reoccuring newsletters.

Constant Contact boast a marketplace with around 400 apps as well as combinations that satisfy even the most specific niche of items. Yet in spite of these fancy numbers as well as attributes, rate of interest in Constant Contact seems to be on the decrease, a minimum of according to Google Trends. Sufficient factor for us to take a closer look at Constant Contact’s ins & outs and also check if it’s still pertinent in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is guided towards local business, yet their prices aren’t the most affordable, especially when you think about that their functions simply aren’t that advanced. Plans start from $9.99/ month, but this just allows for 500 subscribers, and costs climb pretty sharply afterwards.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s strategies in our total rates guide

Cons and pros


Is Constant Contact the appropriate newsletter service for you?

Advised if:

You run events:

Constant Contact is quite distinct in this regard, being one of minority e-mail marketing tools to enable you to take care of event invites, registrations, and tickets . Bear in mind that this feature comes with its own charges: 5.4% + $0.80 for each ticket sold or deal performed.

Not recommended if:

You require innovative automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t supply the most innovative automations. While they do use triggered projects, autoresponders and abandoned cart projects (for Shopify only), you’ll locate that much cheaper devices provide similar levels of automation– MailerLite as well as Sendinblue, for instance.

Score information


Alleviate of Use

Usually it’s simple to browse, though a bit dull-looking. You can get to many places within a couple of clicks, though as they’ve included much more performance, some points have actually ended up being a little hidden, for instance, automations.

Newsletter Creation


The editor is fast, but light on features, specifically in the styling department. Besides that it’s simple to collaborate with.


of course

This is extremely standard, only allowing you to put easy introductions or contact information. There is no if/then/else reasoning offered.

Email types

Traditional, autoresponders, basic automations, reoccuring e-newsletters, A/B testing, occasion enrollments, promo codes, polls as well as surveys .

Option and also Flexibility of Template Designs

Not negative. You can additionally begin from scratch, as well as utilize a useful function called ‘Brand your email’ to auto-generate a template based on your website’s colors and logo design.

Email Marketing Automation

They supply autoresponders as well as deserted cart campaigns for Shopify and WooCommerce. It also generates pre-defined call sectors based on your customers’ interactions with your on-line store (e.g. repeat, expired as well as possible customers). Automations based upon contact triggers (e.g. e-mail opens, clicks) are likewise offered. It’s worth keeping in mind that the automations aren’t the most versatile, as you can not truly combine problems as well as activities as you can in many other devices.

List Management

You can create segments from call activity, list membership, contact information, tags, or ecommerce task. You can likewise produce a sector from your contact understandings and also tag calls based upon contact area requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the form, and also it just offers a summary box, standard area options (which you can’t include in) and then a list, or listings, that people can check to be added to.


As you can see in our deliverability tests, Constant Contact does not carry out as well terribly, getting to one of the most popular email companies (AOL, Gmail, Yahoo, as well as Outlook) the majority of the time.

Records and Analysis

In addition to typical open as well as click records, spam, bounce and also unsubscribe prices are additionally available. You additionally get click heat maps, and some useful introduction records such as open and click fads, opens up by tool, % of calls involved, and the majority of successful subject line.


The site and the device are just readily available in English. You can pick to alter some of the non-editable email sections (e.g. footer and also personal privacy plan message) to one of 10 languages available, mostly European.

More Features

Spam- and also Design-Testing

Spam screening isn’t readily available, nevertheless, there is a feature to inspect the email for errors (missing links, placeholder text that hasn’t been upgraded, etc). There’s likewise a device that enables you to sneak peek exactly how e-mails will seek particular recipients, although this didn’t appear to function when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Bounce Management

of course

Soft bounces are positioned on momentary hold for 15 days, and then dislike. They are relocated right into a suspended bounce category if it occurs once more. They have a ‘ suggested for removal’ filter offered to check out these, but don’t eliminate them automatically.



Import/export available although it’s not as simple as maybe– you need to initially allow sophisticated email approvals under Account Settings.

Storage space available for data as well as photos


All strategies come with unlimited storage space.

Pro Features



SPF and DKIM are sustained.

Own Domain


Various levels of account access

of course

The Account Owner can additionally appoint functions to be either an Account Manager or a Campaign Creator.



Constant Contact provide a enormous amount of assimilations and applications , almost 400.

Touchdown Page Builder


This is just readily available through their form building contractor, and it’s extremely fundamental. Instead, we would certainly advise these cost-free landing web page builders.

Consumer Support

3.5/ 5.

There are several channels of assistance, including real-time conversation, phone assistance, a knowledge base and community-based assistance. However, I found that the conversation and phone support weren’t always readily available, which was a little discouraging. When I was able to get hold of conversation assistance, nonetheless, I did find them to be receptive and also valuable . Keep in mind that you’ll need to hire order to cancel your membership, which is quite irritating.

General ranking.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks most of the boxes. The major issue right here, however, is that they’re asking a costs rate for a sub-premium product.

Final thought.

As Constant Contact themselves reiterate via their website, they are a tool for small businesses. And also, thus, it’s worth evaluating them on these terms. As stated over, they definitely have sufficient of the fundamentals covered to satisfy most small companies, and also if it were as straightforward as that after that we ‘d suggest them a lot more highly.

The issue, these days, is that there are a lot of various other email tools supplying even more than Constant Contact, and also for a great deal less cash. This consists of not only features, yet also individual experience. For the amount you pay with Constant Contact, you can find yourself making use of a lot more powerful devices such as ActiveCampaign and GetResponse.

And also with recent enhancements to automations and also reporting, and the enhancement of new features like a website contractor, it does look like they’re making an effort to boost the product. Their absence of innovative features makes it difficult to advise them over others at this cost point.

So, there you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the web, I would strongly declare that there could be other interests at play there.

Attempt Constant Contact currently free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever before attempted, as well as it can not be compared to Constant Contact’s simple method (it only features autoresponders). They additionally use robust records and also analysis devices. On top of that, they are even less expensive than Constant Contact.
  • Sendinblue is just one of the least expensive all-in-one e-mail advertising and marketing devices on the market. It’s readily available in 6 languages and features innovative automation options and also a built-in CRM.
  • GetResponse is a strong option. It includes numerous advanced features (e.g. a webinar device), uses as well as has outstanding automations among the best spam as well as style screening tools we’ve ever used. That’s why Constant Contact fails when contrasted to GetResponse.

We have a comprehensive guide with the most effective options to Constant Contact, check it out right here. You can additionally experiment with our Smart Finder to see which e-newsletter solution is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you would certainly like to enter the information, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM system. At $399/month, you would certainly be much better off taking a appearance at any of these CRMs for small organizations, which will certainly be far more cost effective. There are even plenty of superb free CRMs to select from.

Just how can I terminate my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within organization hrs Eastern time in order to cancel your account. Here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising and marketing software application for small companies. It safely shops your customer information and also supplies a protected way to manage your subscribers.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability rates are consistently great in our bi-annual deliverability tests.

In spite of these fancy numbers and also functions, interest in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves state with their site, they are a tool for little organizations. The problem, these days, is that there are lots of various other e-mail tools using also much more than Constant Contact, as well as for a whole lot less cash. For the quantity you pay with Constant Contact, you might find on your own making use of a lot extra effective tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, and also it can’t be compared to Constant Contact’s simplistic strategy (it only features autoresponders).

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