Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Difference Between Tags Lists Segments

Constant Contact have been in the email advertising video game considering that 1995. During that time, they’ve handled to become one of one of the most pre-owned email tools on the planet, after Mailchimp.

One thing I noticed is that Constant Contact is extremely often the top choice for lots of other evaluation websites. Naturally, I wonder to see if our thorough evaluation generates the very same end result.

You might have had a look at the Constant Contact reviews used by users online, too, and whilst they are quite positive, they may not provide you the whole picture. Our review of Constant Contact is based upon a systematic strategy as well as utilizes our sensible experience as well as understanding of dozens of other simple and sophisticated advertising automation tools.

What makes them unique is that they’ve included a number of functions over the years that few of their rivals sport, such as digital item downloads, event administration, visit organizing as well as social projects. These all contribute to the diverse list of email options available, in addition to automations and persisting newsletters.

Constant Contact brag a industry with around 400 apps and also integrations that deal with even one of the most specific niche of items. Yet regardless of these showy numbers as well as features, passion in Constant Contact appears to be on the decrease, a minimum of according to Google Trends. Sufficient reason for us to take a closer take a look at Constant Contact’s ins & outs and check if it’s still relevant in the 21st century.
Figure out listed below!

Constant Contact Summary

Constant Contact is guided in the direction of local business, but their prices aren’t the most cost effective, especially when you think about that their features simply aren’t that advanced. Plans start from $9.99/ month, yet this only allows for 500 subscribers, and also prices rise rather sharply afterwards.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s strategies in our complete prices overview

Cons and also pros


Is Constant Contact the ideal e-newsletter solution for you?

Advised if:

You run events:

Constant Contact is quite unique hereof, being one of the few email marketing devices to permit you to take care of occasion invitations, enrollments, and tickets . Bear in mind that this attribute features its very own charges: 5.4% + $0.80 for every ticket sold or transaction performed.

Not advised if:

You require innovative automation:

Remarkably, for the premium it charges, Constant Contact doesn’t use one of the most sophisticated automations. While they do use activated campaigns, autoresponders as well as abandoned cart campaigns (for Shopify only), you’ll locate that other much less expensive devices supply comparable levels of automation– MailerLite and Sendinblue.

Score details


Ease of Use

Typically it’s simple to browse, though a little bit dull-looking. You can get to the majority of areas within a couple of clicks, though as they’ve included more performance, some points have become a little hidden, for example, automations.

Newsletter Creation


The editor is fast, yet light on functions, particularly in the styling department. Besides that it’s easy to work with.



This is extremely basic, just enabling you to insert simple introductions or get in touch with details. There is no if/then/else logic available.

Email types

Classic, autoresponders, standard automations, repeating newsletters, A/B testing, event enrollments, studies, promo codes as well as surveys .

Selection and also Flexibility of Template Designs

Tolerable. There are about 200 (!) design templates to select from, with differing degrees of high quality (some are good, while others look a little standard and also dated). You can also go back to square one, and utilize a handy function called ‘Brand your e-mail’ to auto-generate a design template based upon your website’s shades as well as logo design.

Email Marketing Automation

It likewise creates pre-defined call sectors based on your customers’ communications with your online store (e.g. repeat, lapsed as well as prospective clients). Automations based on contact triggers (e.g. email opens, clicks) are also available.

List Management

You can create sectors from get in touch with task, listing membership, contact details, tags, or ecommerce activity. You can likewise create a sector from your contact understandings and also tag get in touches with based on contact field requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the type, as well as it simply uses a summary box, fundamental area choices (which you can’t contribute to) and then a listing, or checklists, that individuals can examine to be included in.


As you can see in our deliverability tests, Constant Contact does not carry out too severely, reaching one of the most preferred email service providers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Records and Analysis

In addition to basic open and also click reports, spam, bounce and also unsubscribe rates are also available. You likewise get click warmth maps, and some useful introduction reports such as open and click fads, opens up by gadget, % of contacts engaged, and also a lot of successful subject line.


Right here’s where it obtains a little bit unshaven. The tool and also the website are only readily available in English. You can pick to change several of the non-editable email areas (e.g. footer as well as privacy policy message) to among 10 languages available, mostly European. Assistance as well as the knowledge base is readily available in 4 languages. Slightly confusing, but at the very least there’s some effort to support multilingual customers as well as audiences.

Additional Features

Spam- and Design-Testing

Spam testing isn’t available, nonetheless, there is a attribute to inspect the email for errors ( missing out on web links, placeholder text that hasn’t been upgraded, etc). There’s also a tool that allows you to preview just how emails will certainly seek details receivers, although this really did not seem to function when we tested it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for just 5 tests, it’s a little steep.

Jump Management

of course

Soft bounces are placed on short-term hold for 15 days, and then feel bitter. They are moved right into a put on hold bounce classification if it happens once again. They have actually a ‘recommended for elimination’ filter offered to check out these, but do not remove them immediately.



Import/export available although it’s not as straightforward as maybe– you need to first allow innovative email permissions under Account Settings.

Storage space readily available for information and also pictures


All plans come with unrestricted storage space.

Pro Features



SPF and DKIM are supported.

Own Domain


Various degrees of account access


The Account Owner can additionally assign duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a substantial amount of applications and integrations , almost 400.

Touchdown Page Builder

of course

This is only readily available by means of their form building contractor, and it’s very fundamental. Rather, we ‘d recommend these totally free landing web page builders.

Customer Support

3.5/ 5.

There are a number of channels of assistance, consisting of live conversation, phone support, a understanding base as well as community-based support. I found that the chat as well as phone assistance weren’t constantly offered, which was a little aggravating.

Total ranking.

3.6/ 5.

For a standard email device, Constant Contact ticks most of the boxes. The major issue below, however, is that they’re asking a premium price for a sub-premium item.

Final thought.

As Constant Contact themselves repeat via their site, they are a tool for small companies. And also, thus, it’s worth examining them on these terms. As discussed above, they definitely have sufficient of the essentials covered to satisfy most small companies, as well as if it were as easy as that then we would certainly recommend them extra highly.

The problem, nowadays, is that there are plenty of other email tools offering much more than Constant Contact, as well as for a great deal less cash. This consists of not just features, yet also customer experience. Actually, for the quantity you pay with Constant Contact, you might find yourself making use of much more effective devices such as ActiveCampaign as well as GetResponse.

And also with current improvements to automations as well as reporting, and also the addition of brand-new functions like a internet site contractor, it does look like they’re making an initiative to improve the product. Their absence of innovative attributes makes it hard to suggest them over others at this cost factor.

There you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would boldly claim that there may be various other rate of interests at play there.

Attempt Constant Contact currently completely free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among one of the most sophisticated automation systems we’ve ever tried, and also it can not be contrasted to Constant Contact’s simplified method (it only features autoresponders). They likewise use durable records and analysis tools. They are also more affordable than Constant Contact.
  • Sendinblue is among the most inexpensive all-in-one email advertising and marketing devices on the market. It’s offered in 6 languages as well as features sophisticated automation alternatives and a built-in CRM.
  • GetResponse is a strong option. It features numerous advanced attributes (e.g. a webinar device), has exceptional automations and also uses one of the best spam as well as style screening tools we’ve ever utilized. That’s why Constant Contact falls short when compared to GetResponse.

We have a comprehensive overview with the best alternatives to Constant Contact, check it out below. You can likewise check out our Smart Finder to see which e-newsletter service is finest fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact contrast if you would certainly like to obtain into the details.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM system. Nevertheless, at $399/month, you would certainly be much better off having a look at any of these CRMs for small businesses, which will certainly be far more economical. There are also a lot of excellent cost-free CRMs to pick from.

Just how can I terminate my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within organization hours Eastern time in order to cancel your account. Below is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email marketing software application for local business. It safely stores your customer information as well as offers a protected method to handle your customers.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability rates are constantly excellent in our bi-annual deliverability examinations.

In spite of these showy numbers as well as features, passion in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves repeat via their website, they are a device for small businesses. The concern, these days, is that there are lots of other email tools supplying even much more than Constant Contact, and for a lot much less money. For the amount you pay with Constant Contact, you could find yourself making use of a lot extra powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, and also it can’t be compared to Constant Contact’s simplistic strategy (it only includes autoresponders).

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