Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Email Automation

Constant Contact have actually been in the email marketing video game because 1995. During that time, they’ve managed to turn into one of one of the most used email devices on the planet, after Mailchimp.

One point I observed is that Constant Contact is very commonly the top choice for several other review web sites. Naturally, I am curious to see if our thorough analysis generates the exact same outcome.

You may have looked into the Constant Contact evaluations used by customers online, as well, and also whilst they are pretty favorable, they may not offer you the whole picture. Our review of Constant Contact is based on a methodical strategy and uses our practical experience and also knowledge of loads of other straightforward as well as advanced marketing automation tools.

What makes them unique is that they’ve added several functions for many years that few of their competitors sporting activity, such as digital item downloads, event management, visit scheduling as well as social projects. These all add to the varied checklist of email choices available, in addition to automations as well as reoccuring newsletters.

Constant Contact boast a industry with around 400 applications and assimilations that satisfy also the most particular niche of products. Yet regardless of these showy numbers and attributes, rate of interest in Constant Contact seems to be on the decrease, a minimum of according to Google Trends. Enough reason for us to take a more detailed check out Constant Contact’s ins & outs as well as check if it’s still pertinent in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is guided towards small businesses, but their costs aren’t one of the most budget friendly, specifically when you take into consideration that their attributes just aren’t that progressed. Plans start from $9.99/ month, but this only enables 500 clients, as well as costs rise quite greatly after that.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our full rates guide

Cons as well as pros


Is Constant Contact the ideal e-newsletter solution for you?

Advised if:

You run events:

Constant Contact is fairly distinct in this regard, being among the few e-mail advertising tools to allow you to take care of event registrations, invitations, and also tickets . Keep in mind that this attribute comes with its own fees: 5.4% + $0.80 for each ticket sold or transaction conducted.

Not recommended if:

You need advanced automation:

Remarkably, for the costs it charges, Constant Contact doesn’t offer one of the most sophisticated automations. While they do supply activated campaigns, autoresponders and also deserted cart campaigns (for Shopify just), you’ll find that various other much cheaper tools provide similar degrees of automation– MailerLite as well as Sendinblue.

Rating details


Relieve of Use

Typically it’s simple to navigate, though a bit dull-looking. You can get to many areas within a couple of clicks, though as they’ve added extra performance, some points have come to be a little surprise, for instance, automations.

Newsletter Creation


The editor is quickly, yet light on functions, specifically in the designing division. In addition to that it’s very easy to collaborate with.


of course

This is very basic, only permitting you to insert straightforward greetings or call details. There is no if/then/else logic offered.

Email types

Classic, autoresponders, basic automations, repeating newsletters, A/B testing, occasion registrations, studies, discount coupons and polls .

Selection and Flexibility of Template Designs

Not negative. You can additionally begin from scrape, and also make use of a helpful attribute called ‘Brand your e-mail’ to auto-generate a template based on your internet site’s colors as well as logo design.

Email Marketing Automation

It likewise creates pre-defined call sectors based on your clients’ interactions with your on the internet store (e.g. repeat, lapsed and also prospective clients). Automations based on call triggers (e.g. e-mail opens up, clicks) are likewise readily available.

Listing Management

You can develop sections from call activity, list membership, get in touch with details, tags, or ecommerce task. You can likewise develop a segment from your contact insights and tag get in touches with based on contact area requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the kind, and it merely offers a description box, basic area choices (which you can not include in) and afterwards a checklist, or lists, that people can inspect to be contributed to.


As you can see in our deliverability tests, Constant Contact does not carry out also terribly, reaching the most popular email companies (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Reports as well as Analysis

Along with standard open as well as click records, spam, bounce and also unsubscribe prices are likewise readily available. You also get click warmth maps, and some beneficial summary records such as open as well as click patterns, opens up by gadget, % of calls engaged, and also the majority of effective subject line. You can additionally compare campaigns. Progressed tracking such as social monitoring isn’t available.


The device and the website are just offered in English. You can choose to transform some of the non-editable email sections (e.g. footer and personal privacy policy message) to one of 10 languages readily available, mostly European.

Additional Features

Spam- and Design-Testing

Spam screening isn’t readily available, however, there is a function to inspect the email for errors ( missing out on web links, placeholder text that hasn’t been upgraded, etc). There’s additionally a tool that enables you to sneak peek exactly how emails will certainly look for specific receivers, although this didn’t appear to function when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Bounce Management

of course

Soft bounces are placed on temporary hold for 15 days, and afterwards feel bitter. If it occurs once more, they are relocated right into a suspended bounce group. They have a ‘ advised for elimination’ filter offered to view these, yet do not remove them instantly.



Import/export available although it’s not as simple as it could be– you need to first allow advanced e-mail authorizations under Account Settings.

Storage available for information and also images


All strategies include unrestricted storage space.

Pro Features



SPF and DKIM are supported.

Own Domain


Various levels of account access


The Account Owner can also appoint duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact supply a huge amount of combinations and also apps , practically 400.

Touchdown Page Builder


This is just offered through their form building contractor, and also it’s very standard. Instead, we ‘d recommend these cost-free touchdown page building contractors.

Client Support

3.5/ 5.

There are numerous channels of assistance, consisting of real-time chat, phone support, a knowledge base and community-based support. I found that the conversation and also phone assistance weren’t always readily available, which was a little discouraging. When I was able to acquire conversation support, however, I did locate them to be receptive as well as helpful . Keep in mind that you’ll require to contact order to cancel your registration, which is quite frustrating.

General ranking.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks most of packages. The primary concern right here, though, is that they’re asking a premium rate for a sub-premium product.


As Constant Contact themselves reiterate through their website, they are a tool for small companies. And also, thus, it’s worth reviewing them on these terms. As pointed out over, they definitely have enough of the fundamentals covered to please most local business, and also if it were as straightforward as that then we would certainly recommend them much more very.

The concern, these days, is that there are plenty of other e-mail tools providing much more than Constant Contact, and also for a great deal less money. This consists of not just includes, however additionally user experience. As a matter of fact, for the quantity you pay with Constant Contact, you can find yourself making use of far more powerful devices such as ActiveCampaign and also GetResponse.

And with current improvements to automations and reporting, and also the enhancement of new functions like a web site contractor, it does look like they’re making an initiative to boost the item. Their absence of advanced attributes makes it hard to recommend them over others at this price point.

So, there you have it: the following time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would boldly assert that there may be various other interests at play there.

Try Constant Contact currently totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among the most innovative automation systems we’ve ever tried, as well as it can’t be contrasted to Constant Contact’s simplified method (it only includes autoresponders). They likewise provide durable records and also evaluation tools. They are even more affordable than Constant Contact.
  • Sendinblue is among the most affordable all-in-one email marketing devices on the marketplace. It’s available in 6 languages as well as features innovative automation choices and also a built-in CRM.
  • GetResponse is a solid option. It includes lots of sophisticated attributes (e.g. a webinar tool), offers and also has outstanding automations among the very best spam and also style testing tools we’ve ever before made use of. That’s why Constant Contact falls short when compared to GetResponse.

We have a in-depth guide with the very best options to Constant Contact, check it out below. You can also check out our Smart Finder to see which newsletter solution is finest fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you would certainly such as to get into the information, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM platform. Nonetheless, at $399/month, you ‘d be much better off taking a look at any of these CRMs for small businesses, which will be far more cost effective. There are also a lot of excellent free CRMs to select from.

Exactly how can I cancel my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within organization hours Eastern time in order to cancel your account. Below is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail marketing software for small businesses. It securely stores your consumer information as well as uses a safe method to handle your subscribers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability prices are regularly good in our bi-annual deliverability examinations.

Regardless of these showy numbers and features, interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves reiterate through their website, they are a device for small businesses. The concern, these days, is that there are lots of various other e-mail devices providing also a lot more than Constant Contact, and for a lot much less money. For the quantity you pay with Constant Contact, you can discover on your own making use of much extra powerful devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and also it can’t be contrasted to Constant Contact’s simple technique (it only features autoresponders).

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