Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Email Design Checklist

Constant Contact have actually been in the email advertising game given that 1995. During that time, they’ve taken care of to become one of the most secondhand e-mail tools on the planet, after Mailchimp.

One thing I observed is that Constant Contact is extremely commonly the top selection for lots of various other evaluation internet sites. Naturally, I wonder to see if our comprehensive evaluation produces the exact same outcome.

You could have taken a look at the Constant Contact testimonials offered by users online, also, and whilst they are rather favorable, they may not offer you the whole picture. Our review of Constant Contact is based upon a systematic method as well as uses our functional experience and expertise of lots of other simple and also advanced marketing automation devices.

What makes them special is that they’ve included several functions for many years that few of their rivals sporting activity, such as electronic item downloads, occasion monitoring, visit organizing as well as social campaigns. These all include in the varied listing of e-mail alternatives available, along with automations as well as persisting e-newsletters.

Constant Contact boast a marketplace with around 400 applications as well as combinations that accommodate even one of the most particular niche of products. Regardless of these flashy numbers and also features, passion in Constant Contact appears to be on the decrease, at the very least according to Google Trends. Enough factor for us to take a better take a look at Constant Contact’s ins & outs and inspect if it’s still relevant in the 21st century.
Figure out below!

Constant Contact Summary

Constant Contact is guided towards small businesses, but their costs aren’t one of the most budget friendly, particularly when you consider that their functions simply aren’t that progressed. Strategies start from $9.99/ month, but this only enables 500 clients, as well as rates climb quite greatly after that.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our complete rates overview

Cons as well as pros


Is Constant Contact the right newsletter service for you?

Advised if:

You run occasions:

Constant Contact is fairly one-of-a-kind hereof, being just one of the few email advertising and marketing devices to permit you to manage event tickets, invitations, as well as enrollments . Keep in mind that this attribute includes its very own costs: 5.4% + $0.80 for each and every ticket sold or deal carried out.

Not recommended if:

You need innovative automation:

Remarkably, for the premium it charges, Constant Contact does not use the most advanced automations. While they do supply activated projects, autoresponders and deserted cart projects (for Shopify only), you’ll locate that other more affordable tools supply similar levels of automation– MailerLite as well as Sendinblue, for example.

Rating information


Relieve of Use

Generally it’s simple to navigate, though a little bit dull-looking. You can reach the majority of locations within a number of clicks, though as they’ve added a lot more capability, some things have become a little covert, as an example, automations.

Newsletter Creation


The editor is quickly, but light on functions, particularly in the styling department. Besides that it’s simple to deal with.


of course

This is extremely basic, just enabling you to insert straightforward introductions or contact details. There is no if/then/else logic offered.

Email types

Traditional, autoresponders, standard automations, repeating e-newsletters, A/B screening, event enrollments, discount coupons, surveys as well as polls .

Option as well as Flexibility of Template Designs

Tolerable. There are around 200 (!) templates to pick from, with varying degrees of top quality (some are suitable, while others look a little basic and also outdated). You can likewise start from scratch, and also use a useful attribute called ‘Brand your email’ to auto-generate a layout based upon your web site’s colors as well as logo design.

Email Marketing Automation

They offer autoresponders as well as deserted cart advocate Shopify and WooCommerce. It likewise produces pre-defined contact sections based upon your customers’ interactions with your online shop (e.g. repeat, lapsed as well as potential consumers). Automations based upon call triggers (e.g. e-mail opens up, clicks) are also readily available. It’s worth keeping in mind that the automations aren’t one of the most flexible, as you can not truly combine conditions and activities as you can in numerous various other devices.

List Management

You can develop sections from call task, list membership, get in touch with details, tags, or ecommerce task. You can also produce a sector from your contact understandings and tag calls based on contact field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no modification with the kind, and also it just uses a description box, fundamental field alternatives (which you can’t contribute to) and then a checklist, or checklists, that people can check to be included in.


As you can see in our deliverability examinations, Constant Contact does not perform as well severely, getting to one of the most preferred email carriers (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Reports and Analysis

In enhancement to basic open and also click reports, spam, bounce as well as unsubscribe prices are also readily available. You also get click warmth maps, and some beneficial overview reports such as open and also click fads, opens up by tool, % of calls engaged, as well as most effective subject line.


The website and the tool are just readily available in English. You can select to transform some of the non-editable e-mail areas (e.g. footer as well as privacy plan message) to one of 10 languages readily available, mainly European.

Additional Features

Spam- and also Design-Testing

Spam screening isn’t available, however, there is a attribute to inspect the email for mistakes ( missing out on web links, placeholder text that hasn’t been updated, etc). There’s likewise a tool that allows you to sneak peek how e-mails will seek specific recipients, although this didn’t appear to function when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for just 5 examinations, it’s a little steep.

Jump Management


Soft bounces are put on momentary hold for 15 days, and afterwards frown at. They are relocated right into a suspended bounce group if it happens once again. They have a ‘ suggested for elimination’ filter available to view these, but don’t eliminate them automatically.



Import/export offered although it’s not as uncomplicated as maybe– you need to first allow innovative e-mail permissions under Account Settings.

Storage space readily available for information and pictures


All strategies include unrestricted storage.

Pro Features



SPF and also DKIM are sustained.

Very own Domain


Various degrees of account access


The Account Owner can additionally assign duties to be either an Account Manager or a Campaign Creator.



Constant Contact use a huge quantity of applications and assimilations , nearly 400.

Touchdown Page Builder


This is only available by means of their form building contractor, and it’s very fundamental. Instead, we ‘d advise these complimentary touchdown web page builders.

Client Support

3.5/ 5.

There are numerous channels of support, consisting of live chat, phone support, a knowledge base as well as community-based support. I found that the chat and phone support weren’t constantly readily available, which was a little aggravating. When I was able to get hold of chat assistance, nonetheless, I did find them to be receptive and also beneficial . Keep in mind that you’ll require to contact order to cancel your membership, which is pretty aggravating.

Total ranking.

3.6/ 5.

For a basic email tool, Constant Contact ticks most of the boxes. The major concern below, though, is that they’re asking a costs rate for a sub-premium item.


As Constant Contact themselves state through their site, they are a device for small companies. And, as such, it’s worth assessing them on these terms. As discussed above, they certainly have sufficient of the fundamentals covered to satisfy most local business, and also if it were as easy as that after that we ‘d advise them extra highly.

The issue, these days, is that there are lots of various other email devices offering a lot more than Constant Contact, and for a great deal much less cash. This includes not only features, however also user experience. As a matter of fact, for the quantity you pay with Constant Contact, you could find yourself utilizing far more powerful devices such as ActiveCampaign and GetResponse.

As well as with current enhancements to automations as well as coverage, as well as the addition of new attributes like a web site builder, it does look like they’re making an effort to boost the product. Their lack of advanced attributes makes it challenging to advise them over others at this rate point.

So, there you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the web, I would boldly assert that there might be various other interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most advanced automation systems we’ve ever before tried, as well as it can’t be compared to Constant Contact’s simple technique (it only features autoresponders). They likewise offer durable records and analysis devices. They are even cheaper than Constant Contact.
  • Sendinblue is just one of the least expensive all-in-one email advertising and marketing tools on the marketplace. It’s readily available in 6 languages and includes sophisticated automation choices and a integrated CRM.
  • GetResponse is a strong option. It comes with lots of advanced functions (e.g. a webinar device), supplies and has outstanding automations among the best spam and style screening tools we’ve ever before used. When compared to GetResponse, that’s why Constant Contact falls short.

We have a in-depth guide with the most effective options to Constant Contact, check it out here. You can likewise try our Smart Finder to see which newsletter service is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact comparison if you would certainly like to obtain into the details.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM system. At $399/month, you ‘d be a lot better off taking a appearance at any of these CRMs for little companies, which will be much more budget-friendly. There are also lots of superb free CRMs to pick from.

Just how can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within company hours Eastern time in order to cancel your account. Here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email marketing software for small businesses. It safely stores your client data and supplies a protected way to handle your customers.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability rates are regularly great in our bi-annual deliverability tests.

Despite these flashy numbers and features, passion in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves reiterate via their website, they are a tool for tiny companies. The problem, these days, is that there are plenty of other email tools using also more than Constant Contact, as well as for a whole lot much less cash. For the quantity you pay with Constant Contact, you might locate on your own making use of much a lot more powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, as well as it can not be contrasted to Constant Contact’s simplistic approach (it just includes autoresponders).

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