Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Email Marketing Benchmarks

Constant Contact have actually remained in the e-mail advertising video game since 1995. During that time, they’ve managed to turn into one of the most pre-owned e-mail devices in the world, after Mailchimp.

Something I observed is that Constant Contact is really typically the top choice for several other testimonial internet sites. Normally, I wonder to see if our in-depth analysis generates the exact same outcome.

You could have had a look at the Constant Contact reviews used by individuals online, too, and whilst they are quite favorable, they might not provide you the whole picture. Our review of Constant Contact is based upon a methodical technique as well as uses our sensible experience and understanding of lots of various other straightforward and also advanced advertising automation devices.

What makes them unique is that they’ve added several functions for many years that few of their competitors sporting activity, such as digital item downloads, event administration, consultation scheduling and also social campaigns. These all add to the diverse checklist of email alternatives available, along with automations and also reoccuring newsletters.

Constant Contact brag a marketplace with around 400 applications and assimilations that accommodate even one of the most niche of items. Yet regardless of these showy numbers as well as features, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. If it’s still pertinent in the 21st century, Enough reason for us to take a better look at Constant Contact’s outs & ins and check.
Find out below!

Constant Contact Summary

Constant Contact is routed in the direction of local business, however their prices aren’t the most economical, especially when you consider that their attributes simply aren’t that progressed. Plans start from $9.99/ month, however this just permits 500 subscribers, as well as rates increase rather greatly afterwards.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our complete prices guide

Cons and pros


Is Constant Contact the appropriate e-newsletter solution for you?

Advised if:

You run occasions:

Constant Contact is rather special hereof, being one of minority email marketing devices to allow you to handle event tickets, invitations, and also enrollments . Remember that this feature features its very own charges: 5.4% + $0.80 for each ticket sold or deal conducted.

Not advised if:

You require advanced automation:

Surprisingly, for the premium it bills, Constant Contact does not supply the most innovative automations. While they do use caused campaigns, autoresponders as well as abandoned cart campaigns (for Shopify only), you’ll find that other much cheaper tools provide comparable levels of automation– MailerLite and also Sendinblue.

Score information


Ease of Use

Typically it’s simple to navigate, though a little bit dull-looking. You can get to the majority of areas within a couple of clicks, though as they’ve added extra functionality, some things have actually become a little concealed, as an example, automations.

E-newsletter Creation


The editor is quickly, but light on features, specifically in the styling division. Apart from that it’s simple to work with.



This is very basic, just allowing you to put easy introductions or call information. There is no if/then/else logic available.

Email types

Timeless, autoresponders, fundamental automations, persisting e-newsletters, A/B screening, occasion enrollments, surveys, coupons and surveys .

Option as well as Flexibility of Template Designs

Not negative. You can additionally start from scrape, and also utilize a helpful attribute called ‘Brand your e-mail’ to auto-generate a theme based on your website’s shades and also logo design.

Email Marketing Automation

They use autoresponders and also deserted cart campaigns for Shopify as well as WooCommerce. It also produces pre-defined call sectors based on your customers’ communications with your online shop (e.g. repeat, expired and also possible clients). Automations based on contact triggers (e.g. email opens up, clicks) are also available. It’s worth keeping in mind that the automations aren’t the most versatile, as you can’t actually combine problems and actions as you can in lots of other devices.

Checklist Management

You can create segments from contact task, checklist membership, get in touch with information, tags, or ecommerce activity. You can likewise create a section from your call understandings as well as tag contacts based on get in touch with area criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the kind, and also it simply supplies a summary box, basic area options (which you can’t contribute to) and then a list, or checklists, that people can inspect to be included in.


As you can see in our deliverability examinations, Constant Contact does not carry out as well severely, reaching the most popular email service providers (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Reports and also Analysis

In addition to common open and click records, spam, bounce as well as unsubscribe rates are also offered. You likewise obtain click heat maps, as well as some valuable summary reports such as open as well as click patterns, opens by tool, % of calls engaged, and most effective subject line. You can likewise contrast projects. However, progressed tracking such as social monitoring isn’t readily available.


The website as well as the tool are just available in English. You can choose to change some of the non-editable email areas (e.g. footer and also privacy plan text) to one of 10 languages offered, primarily European.

Further Features

Spam- and also Design-Testing

Spam testing isn’t readily available, nevertheless, there is a feature to examine the e-mail for errors (missing web links, placeholder message that hasn’t been updated, and so on). There’s likewise a device that allows you to preview just how emails will certainly try to find certain receivers, although this didn’t seem to work when we examined it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for just 5 examinations, it’s a little high.

Bounce Management


Soft bounces are placed on short-term hold for 15 days, and afterwards frown at. If it takes place once again, they are moved into a put on hold bounce classification. They have a ‘ advised for removal’ filter available to view these, however don’t remove them instantly.


of course

Import/export offered although it’s not as straightforward as it could be– you need to initially enable innovative email approvals under Account Settings.

Storage available for information and also images


All strategies include limitless storage space.

Pro Features



SPF and DKIM are sustained.

Very own Domain


Different degrees of account gain access to


The Account Owner can additionally appoint roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact provide a enormous quantity of applications as well as combinations , almost 400.

Landing Page Builder


This is only offered using their form contractor, and it’s very fundamental. Rather, we would certainly suggest these complimentary landing page building contractors.

Consumer Support

3.5/ 5.

There are a number of networks of assistance, consisting of real-time chat, phone assistance, a knowledge base and also community-based support. I discovered that the chat and also phone assistance weren’t always available, which was a little frustrating. When I had the ability to get hold of conversation assistance, nevertheless, I did discover them to be helpful and receptive . Bear in mind that you’ll require to hire order to terminate your registration, which is rather aggravating.

Overall rating.

3.6/ 5.

For a basic e-mail device, Constant Contact ticks the majority of the boxes. The primary issue right here, though, is that they’re asking a costs cost for a sub-premium product.


As Constant Contact themselves restate through their website, they are a tool for small companies. And, thus, it’s worth assessing them on these terms. As pointed out above, they certainly have sufficient of the fundamentals covered to please most small businesses, as well as if it were as simple as that after that we ‘d recommend them more highly.

The concern, these days, is that there are a lot of various other email devices offering much more than Constant Contact, and for a whole lot much less cash. This includes not just features, yet also individual experience. As a matter of fact, for the quantity you pay with Constant Contact, you could find yourself making use of much more powerful devices such as ActiveCampaign as well as GetResponse.

They do pick up factors for their decent deliverability prices, assimilations ( specifically social networks combinations), and for permitting different gain access to degrees for different individuals. And also with recent enhancements to automations and also coverage, and the addition of new attributes like a web site builder, it does resemble they’re making an effort to improve the item. Yet their absence of sophisticated features makes it tough to advise them over others at this rate factor. (You’ll see we do not note them as a excellent Mailchimp option, either.).

There you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the web, I would strongly assert that there might be other interests at play there.

Attempt Constant Contact currently free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever attempted, and also it can’t be compared to Constant Contact’s simplified technique (it only features autoresponders). They also use durable records and also evaluation tools. They are also less costly than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one e-mail advertising and marketing tools on the market. It’s readily available in 6 languages and also comes with advanced automation choices as well as a integrated CRM.
  • GetResponse is a strong option. It includes many sophisticated attributes (e.g. a webinar tool), provides and has superb automations among the most effective spam and layout testing tools we’ve ever before utilized. When compared to GetResponse, that’s why Constant Contact falls short.

We have a comprehensive overview with the very best options to Constant Contact, check it out below. You can also experiment with our Smart Finder to see which e-newsletter service is best fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you ‘d such as to get into the information, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM platform. At $399/month, you would certainly be much better off taking a look at any of these CRMs for tiny companies, which will be much more affordable. There are even lots of superb complimentary CRMs to pick from.

Just how can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within service hrs Eastern time in order to cancel your account. Below is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising software program for small companies. It securely stores your consumer data as well as supplies a protected means to handle your clients.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability rates are regularly great in our bi-annual deliverability tests.

In spite of these flashy numbers and also attributes, passion in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves repeat via their site, they are a device for little services. The concern, these days, is that there are plenty of other e-mail devices supplying also a lot more than Constant Contact, as well as for a great deal much less cash. For the amount you pay with Constant Contact, you could discover yourself using a lot extra effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever attempted, and also it can’t be compared to Constant Contact’s simplistic strategy (it just includes autoresponders).

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