Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Email Marketing Tv Commercial

Constant Contact have remained in the email advertising game since 1995. During that time, they’ve managed to become one of one of the most pre-owned email tools in the world, after Mailchimp.

One point I observed is that Constant Contact is extremely typically the top choice for lots of other evaluation web sites. Naturally, I am curious to see if our thorough analysis produces the exact same end result.

You might have checked out the Constant Contact evaluations provided by customers online, as well, and whilst they are rather favorable, they may not provide you the whole picture. Our review of Constant Contact is based upon a methodical approach and also uses our practical experience and understanding of loads of various other straightforward and also innovative marketing automation devices.

What makes them special is that they’ve included a number of features throughout the years that few of their competitors sporting activity, such as electronic product downloads, occasion administration, visit scheduling and social campaigns. These all include in the diverse checklist of e-mail alternatives readily available, along with automations and repeating e-newsletters.

Constant Contact boast a industry with around 400 applications and also assimilations that satisfy even the most niche of items. Yet despite these fancy numbers as well as functions, rate of interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. If it’s still pertinent in the 21st century, Enough factor for us to take a more detailed look at Constant Contact’s outs & ins and examine.
Find out listed below!

Constant Contact Summary

Constant Contact is guided towards small businesses, but their prices aren’t one of the most cost effective, specifically when you consider that their functions simply aren’t that advanced. Strategies begin with $9.99/ month, however this just permits 500 subscribers, as well as costs climb pretty dramatically afterwards.

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Constant Contact Pricing

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Pros and Cons


Is Constant Contact the right e-newsletter service for you?

Suggested if:

You run events:

Constant Contact is rather one-of-a-kind hereof, being one of the few email advertising devices to permit you to handle occasion invitations, enrollments, as well as tickets . Bear in mind that this function features its very own charges: 5.4% + $0.80 for each ticket offered or transaction performed.

Not suggested if:

You require sophisticated automation:

Remarkably, for the costs it charges, Constant Contact does not offer the most advanced automations. While they do provide set off campaigns, autoresponders and also deserted cart campaigns (for Shopify only), you’ll locate that various other much less expensive tools offer similar degrees of automation– MailerLite and Sendinblue.

Score information


Alleviate of Use

Generally it’s simple to browse, though a bit dull-looking. You can reach most locations within a couple of clicks, though as they’ve added extra capability, some points have actually ended up being a little concealed, for example, automations.

Newsletter Creation


The editor is quickly, yet light on features, especially in the designing department. In addition to that it’s simple to work with.



This is really standard, only allowing you to place basic introductions or contact information. There is no if/then/else reasoning available.

Email types

Traditional, autoresponders, standard automations, repeating e-newsletters, A/B testing, occasion enrollments, discount coupons, surveys and also studies .

Option and Flexibility of Template Designs

Not bad. There are around 200 (!) layouts to pick from, with varying levels of top quality (some are respectable, while others look a little fundamental and also dated). You can likewise go back to square one, and also use a useful feature called ‘Brand your e-mail’ to auto-generate a layout based on your site’s shades and also logo design.

Email Marketing Automation

It also generates pre-defined contact segments based on your consumers’ communications with your online shop (e.g. repeat, lapsed as well as potential customers). Automations based on contact triggers (e.g. email opens up, clicks) are also available.

Listing Management

You can develop sections from call task, list subscription, contact details, tags, or ecommerce activity. You can likewise develop a segment from your get in touch with insights and also tag contacts based on call area criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the form, and also it merely provides a description box, standard area alternatives (which you can’t add to) and afterwards a listing, or listings, that people can check to be added to.


As you can see in our deliverability tests, Constant Contact does not execute too terribly, reaching one of the most popular email carriers (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Records and Analysis

In enhancement to conventional open and also click reports, spam, bounce as well as unsubscribe prices are additionally available. You additionally get click heat maps, and some useful overview reports such as open and also click patterns, opens by tool, % of get in touches with engaged, and also many effective subject line.


Below’s where it gets a bit hairy. The website and the device are only offered in English. You can select to transform some of the non-editable e-mail sections (e.g. footer as well as personal privacy plan message) to one of 10 languages available, mainly European. Support and the data base is readily available in 4 languages. Slightly confusing, yet at least there’s some effort to sustain multilingual users and also target markets.

Further Features

Spam- as well as Design-Testing

Spam screening isn’t offered, however, there is a attribute to inspect the e-mail for mistakes ( missing out on links, placeholder message that hasn’t been upgraded, etc). There’s likewise a tool that permits you to preview just how e-mails will certainly try to find details receivers, although this didn’t appear to work when we tested it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little steep.

Bounce Management


Soft bounces are put on temporary hold for 15 days, and afterwards resent. If it happens again, they are relocated right into a suspended bounce category. They have a ‘ suggested for elimination’ filter available to view these, yet do not remove them automatically.



Import/export available although it’s not as simple as maybe– you require to first allow sophisticated e-mail consents under Account Settings.

Storage readily available for data and also photos


All plans include limitless storage.

Pro Features



SPF and DKIM are sustained.

Very own Domain


Various degrees of account access


The Account Owner can likewise designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact use a huge quantity of assimilations and also apps , virtually 400.

Touchdown Page Builder


This is just offered through their form builder, as well as it’s extremely standard. Instead, we would certainly recommend these free landing web page builders.

Customer Support

3.5/ 5.

There are a number of networks of assistance, including live conversation, phone assistance, a expertise base as well as community-based assistance. I discovered that the chat and also phone assistance weren’t always readily available, which was a little frustrating.

Total score.

3.6/ 5.

For a basic email tool, Constant Contact ticks most of the boxes. The main issue right here, however, is that they’re asking a premium cost for a sub-premium item.


As Constant Contact themselves reiterate through their site, they are a tool for small businesses. And also, as such, it’s worth assessing them on these terms. As discussed over, they definitely have enough of the basics covered to please most small businesses, as well as if it were as easy as that then we would certainly recommend them a lot more very.

The concern, nowadays, is that there are plenty of other email devices offering even more than Constant Contact, as well as for a great deal less cash. This consists of not just features, however additionally individual experience. In fact, for the quantity you pay with Constant Contact, you could find yourself making use of far more effective devices such as ActiveCampaign as well as GetResponse.

They do grab points for their good deliverability rates, assimilations ( specifically social media combinations), and for permitting various gain access to degrees for different individuals. And also with recent enhancements to automations and also coverage, and the addition of brand-new attributes like a web site home builder, it does resemble they’re making an effort to boost the product. However their lack of innovative functions makes it difficult to recommend them over others at this price point. (You’ll see we do not detail them as a good Mailchimp alternative, either.).

There you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the web, I would strongly assert that there may be various other interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among one of the most sophisticated automation systems we’ve ever tried, as well as it can’t be contrasted to Constant Contact’s simplistic technique (it just features autoresponders). They also use durable reports as well as analysis tools. In addition to that, they are also less expensive than Constant Contact.
  • Sendinblue is among the most inexpensive all-in-one email advertising and marketing devices on the market. It’s readily available in 6 languages and includes innovative automation options and also a built-in CRM.
  • GetResponse is a solid alternative. It comes with many sophisticated attributes (e.g. a webinar device), has superb automations as well as offers among the very best spam and also design screening devices we’ve ever used. When compared to GetResponse, that’s why Constant Contact drops short.

We have a comprehensive guide with the best options to Constant Contact, check it out here. You can also experiment with our Smart Finder to see which e-newsletter solution is finest matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact hands down. If you ‘d like to get involved in the information, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM platform. Nonetheless, at $399/month, you ‘d be better off having a look at any of these CRMs for local business, which will certainly be even more inexpensive. There are also a lot of exceptional totally free CRMs to select from.

Exactly how can I cancel my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within organization hrs Eastern time in order to cancel your account. Here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising software application for small companies. It securely stores your client data and also offers a protected way to manage your clients.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability prices are constantly great in our bi-annual deliverability tests.

In spite of these flashy numbers and also attributes, interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves repeat with their site, they are a tool for tiny organizations. The issue, these days, is that there are plenty of various other email devices providing also much more than Constant Contact, as well as for a lot less cash. For the quantity you pay with Constant Contact, you could discover yourself using much extra powerful tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, and it can’t be compared to Constant Contact’s simplistic technique (it only includes autoresponders).

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