Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Email Optin WordPress

Constant Contact have actually been in the e-mail marketing video game given that 1995. During that time, they’ve handled to turn into one of the most used email tools on the planet, after Mailchimp.

Something I noticed is that Constant Contact is really commonly the leading option for numerous other evaluation websites. Normally, I am curious to see if our thorough evaluation produces the same end result.

You might have looked into the Constant Contact reviews used by individuals online, too, and whilst they are rather favorable, they might not give you the whole picture. Our review of Constant Contact is based on a systematic method and uses our sensible experience and also expertise of dozens of other simple and also advanced marketing automation devices.

What makes them special is that they’ve added several attributes for many years that few of their competitors sporting activity, such as electronic product downloads, occasion management, consultation scheduling and social campaigns. These all add to the diverse list of e-mail choices readily available, along with automations and also reoccuring newsletters.

Constant Contact brag a marketplace with around 400 apps as well as combinations that cater to even one of the most particular niche of products. Despite these flashy numbers and functions, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. If it’s still pertinent in the 21st century, Enough reason for us to take a more detailed look at Constant Contact’s outs & ins as well as examine.
Find out below!

Constant Contact Summary

Constant Contact is guided towards small businesses, yet their prices aren’t the most budget-friendly, especially when you think about that their features just aren’t that progressed. Plans start from $9.99/ month, however this only enables 500 customers, as well as rates increase quite greatly after that.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s strategies in our complete pricing guide

Cons and pros


Is Constant Contact the ideal newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is fairly one-of-a-kind in this regard, being just one of the few e-mail advertising and marketing tools to enable you to handle occasion invites, tickets, as well as registrations . Keep in mind that this attribute includes its very own fees: 5.4% + $0.80 for each ticket sold or purchase carried out.

Not advised if:

You need advanced automation:

Surprisingly, for the premium it charges, Constant Contact doesn’t use one of the most sophisticated automations. While they do offer activated projects, autoresponders and deserted cart campaigns (for Shopify only), you’ll discover that other much cheaper tools offer similar levels of automation– MailerLite and Sendinblue, as an example.

Ranking information


Alleviate of Use

Generally it’s simple to browse, though a little bit dull-looking. You can reach most places within a couple of clicks, though as they’ve included extra performance, some things have actually come to be a little covert, for instance, automations.

E-newsletter Creation


The editor is quickly, yet light on functions, particularly in the styling department. Besides that it’s very easy to work with.



This is really standard, only permitting you to insert simple introductions or get in touch with details. There is no if/then/else reasoning readily available.

Email kinds

Classic, autoresponders, fundamental automations, persisting e-newsletters, A/B screening, occasion enrollments, polls, vouchers as well as surveys .

Option and also Flexibility of Template Designs

Okay. There are around 200 (!) themes to select from, with differing levels of high quality (some are decent, while others look a little fundamental and also dated). You can likewise start from scratch, as well as utilize a handy attribute called ‘Brand your e-mail’ to auto-generate a layout based on your internet site’s shades and also logo.

Email Marketing Automation

It also creates pre-defined get in touch with segments based on your consumers’ communications with your on-line shop (e.g. repeat, lapsed as well as possible customers). Automations based on call triggers (e.g. email opens up, clicks) are additionally available.

List Management

You can produce sections from contact activity, list subscription, call details, tags, or ecommerce activity. You can likewise create a sector from your call insights and also tag contacts based upon contact field requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no customization with the form, as well as it simply provides a description box, fundamental field alternatives (which you can not include in) and afterwards a list, or listings, that individuals can examine to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not execute as well badly, reaching one of the most prominent email carriers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the time.

Reports and also Analysis

In addition to typical open and click records, spam, bounce and also unsubscribe rates are likewise offered. You likewise obtain click heat maps, and also some valuable review records such as open and also click trends, opens up by tool, % of calls engaged, as well as a lot of effective subject line. You can additionally contrast projects. Nonetheless, advanced tracking such as social monitoring isn’t offered.


Here’s where it gets a bit hairy. The device and also the website are just available in English. You can pick to change a few of the non-editable e-mail sections (e.g. footer as well as privacy policy text) to one of 10 languages available, mostly European. Support as well as the knowledge base is available in 4 languages. Somewhat confusing, yet at least there’s some initiative to sustain multilingual customers and also target markets.

Further Features

Spam- as well as Design-Testing

Spam testing isn’t readily available, nonetheless, there is a feature to inspect the email for mistakes (missing web links, placeholder text that hasn’t been upgraded, and so on). There’s likewise a tool that enables you to preview how e-mails will look for details receivers, although this didn’t appear to function when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management

of course

Soft bounces are positioned on momentary hold for 15 days, and after that frown at. They are moved right into a suspended bounce group if it takes place once again. They have a ‘recommended for elimination’ filter available to watch these, however do not eliminate them automatically.



Import/export readily available although it’s not as uncomplicated as maybe– you need to initially allow advanced e-mail consents under Account Settings.

Storage available for pictures and information


All strategies include unlimited storage.

Pro Features



SPF as well as DKIM are sustained.

Very own Domain


Different levels of account gain access to


The Account Owner can likewise designate functions to be either an Account Manager or a Campaign Creator.



Constant Contact offer a huge amount of apps and integrations , almost 400.

Landing Page Builder


This is just readily available using their kind home builder, and it’s very standard. Rather, we would certainly suggest these totally free touchdown web page home builders.

Consumer Support

3.5/ 5.

There are a number of networks of assistance, including online chat, phone support, a knowledge base as well as community-based support. I found that the conversation and phone assistance weren’t always offered, which was a little frustrating.

Total ranking.

3.6/ 5.

For a basic email tool, Constant Contact ticks a lot of packages. The major problem below, however, is that they’re asking a costs cost for a sub-premium product.


As Constant Contact themselves state with their website, they are a tool for small companies. And, because of this, it’s worth reviewing them on these terms. As discussed over, they absolutely have enough of the basics covered to satisfy most small businesses, as well as if it were as simple as that then we ‘d advise them more highly.

The problem, nowadays, is that there are lots of various other e-mail devices supplying even more than Constant Contact, and for a whole lot less cash. This includes not just features, yet additionally user experience. As a matter of fact, for the quantity you pay with Constant Contact, you might find yourself utilizing far more powerful devices such as ActiveCampaign and also GetResponse.

And also with current improvements to automations as well as coverage, and also the enhancement of new functions like a internet site home builder, it does look like they’re making an effort to boost the item. Their lack of advanced features makes it difficult to recommend them over others at this rate factor.

So, there you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the web, I would frankly assert that there may be other interests at play there.

Try Constant Contact now totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among one of the most sophisticated automation systems we’ve ever before attempted, and also it can not be contrasted to Constant Contact’s simplified approach (it just includes autoresponders). They also use robust reports and also evaluation tools. On top of that, they are also less costly than Constant Contact.
  • Sendinblue is among the least expensive all-in-one email advertising devices on the market. It’s available in 6 languages as well as features advanced automation options as well as a integrated CRM.
  • GetResponse is a strong alternative. It comes with numerous advanced attributes (e.g. a webinar device), has exceptional automations and also offers one of the very best spam as well as design screening tools we’ve ever made use of. When compared to GetResponse, that’s why Constant Contact falls short.

We have a detailed guide with the very best alternatives to Constant Contact, check it out here. You can likewise experiment with our Smart Finder to see which e-newsletter service is finest matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact comparison if you ‘d like to get right into the information.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM system. Nonetheless, at $399/month, you ‘d be far better off taking a look at any one of these CRMs for local business, which will be much more budget-friendly. There are even plenty of excellent totally free CRMs to select from.

How can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within business hours Eastern time in order to terminate your account. Below is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail marketing software program for small businesses. It securely shops your consumer data and uses a safe and secure way to handle your clients.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability prices are continually excellent in our bi-annual deliverability tests.

Regardless of these fancy numbers as well as features, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves reiterate with their site, they are a tool for small companies. The issue, these days, is that there are plenty of various other email devices using even much more than Constant Contact, and also for a lot much less cash. For the amount you pay with Constant Contact, you can discover on your own using much more powerful tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever attempted, as well as it can’t be contrasted to Constant Contact’s simple strategy (it only includes autoresponders).

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