Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually been in the e-mail marketing game given that 1995. During that time, they’ve managed to become one of the most previously owned e-mail tools in the world, after Mailchimp.

One thing I observed is that Constant Contact is extremely typically the leading choice for many various other evaluation internet sites. Naturally, I am curious to see if our detailed evaluation produces the same outcome.

You might have taken a look at the Constant Contact testimonials supplied by individuals online, too, as well as whilst they are rather favorable, they may not provide you the whole picture. Our evaluation of Constant Contact is based on a methodical approach and uses our sensible experience and understanding of loads of other basic as well as innovative advertising and marketing automation tools.

What makes them special is that they’ve included several functions throughout the years that few of their competitors sport, such as electronic product downloads, occasion monitoring, consultation organizing and social projects. These all contribute to the diverse listing of email options offered, in addition to automations and also persisting e-newsletters.

Constant Contact boast a industry with around 400 apps and also integrations that deal with also the most niche of products. Regardless of these showy numbers as well as attributes, interest in Constant Contact seems to be on the decline, at least according to Google Trends. If it’s still relevant in the 21st century, Enough reason for us to take a closer look at Constant Contact’s ins & outs and also inspect.
Discover below!

Constant Contact Summary

Constant Contact is guided in the direction of local business, yet their costs aren’t one of the most affordable, particularly when you take into consideration that their functions just aren’t that advanced. Strategies begin with $9.99/ month, however this just allows for 500 clients, and costs increase quite sharply afterwards.

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Constant Contact Pricing

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Pros and also Cons


Is Constant Contact the appropriate e-newsletter service for you?

Suggested if:

You run events:

Constant Contact is rather one-of-a-kind hereof, being among the few e-mail advertising and marketing devices to enable you to take care of occasion enrollments, tickets, as well as invitations . Bear in mind that this attribute includes its own costs: 5.4% + $0.80 for each ticket sold or deal conducted.

Not suggested if:

You require innovative automation:

Remarkably, for the premium it charges, Constant Contact does not provide the most innovative automations. While they do supply caused projects, autoresponders and also deserted cart projects (for Shopify only), you’ll discover that other much cheaper devices provide similar levels of automation– MailerLite and also Sendinblue.

Rating details


Relieve of Use

Generally it’s very easy to browse, though a little bit dull-looking. You can get to a lot of areas within a couple of clicks, though as they’ve included much more performance, some things have actually ended up being a little concealed, for instance, automations.

E-newsletter Creation


The editor is quickly, however light on attributes, specifically in the styling division. Aside from that it’s very easy to collaborate with.



This is extremely standard, just permitting you to place straightforward introductions or get in touch with information. There is no if/then/else reasoning available.

Email kinds

Traditional, autoresponders, fundamental automations, repeating newsletters, A/B screening, event enrollments, vouchers, studies as well as polls .

Choice as well as Flexibility of Template Designs

Not bad. There are about 200 (!) layouts to pick from, with varying levels of top quality (some are good, while others look a little basic and dated). You can likewise start from scratch, and use a helpful attribute called ‘Brand your email’ to auto-generate a template based upon your site’s shades and also logo design.

Email Marketing Automation

They offer autoresponders and deserted cart advocate Shopify and also WooCommerce. It additionally produces pre-defined contact sectors based on your consumers’ communications with your on-line store (e.g. repeat, expired and possible consumers). Automations based upon get in touch with triggers (e.g. e-mail opens up, clicks) are additionally available. It’s worth keeping in mind that the automations aren’t one of the most versatile, as you can not actually incorporate conditions and also actions as you can in several various other tools.

Checklist Management

You can create segments from get in touch with activity, list subscription, contact details, tags, or ecommerce activity. You can likewise create a sector from your call understandings and tag contacts based upon call field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no customization with the form, and also it simply offers a description box, standard field choices (which you can not contribute to) and after that a checklist, or lists, that people can examine to be contributed to.


As you can see in our deliverability tests, Constant Contact does not perform as well severely, reaching one of the most preferred e-mail suppliers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Reports as well as Analysis

Along with standard open and also click records, spam, bounce as well as unsubscribe rates are also readily available. You additionally obtain click heat maps, as well as some helpful summary reports such as open and click fads, opens by tool, % of calls involved, and many effective subject line. You can also compare campaigns. Advanced tracking such as social monitoring isn’t readily available.


The device as well as the site are just readily available in English. You can select to change some of the non-editable e-mail areas (e.g. footer as well as personal privacy plan text) to one of 10 languages offered, mainly European.

Additional Features

Spam- as well as Design-Testing

Spam testing isn’t available, however, there is a attribute to examine the email for errors (missing web links, placeholder message that hasn’t been upgraded, and so on). There’s also a tool that enables you to sneak peek just how emails will certainly look for certain receivers, although this didn’t appear to work when we checked it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for just 5 examinations, it’s a little steep.

Bounce Management


Soft bounces are placed on momentary hold for 15 days, and then resent. They are moved into a put on hold bounce group if it takes place once again. They have actually a ‘recommended for removal’ filter offered to see these, but don’t eliminate them instantly.



Import/export readily available although it’s not as straightforward as maybe– you need to first make it possible for innovative email approvals under Account Settings.

Storage space offered for images and data


All plans include endless storage.

Pro Features



SPF as well as DKIM are sustained.

Own Domain


Different levels of account access

of course

The Account Owner can likewise assign roles to be either an Account Manager or a Campaign Creator.



Constant Contact use a substantial quantity of integrations and applications , nearly 400.

Landing Page Builder


This is only readily available via their form builder, and also it’s extremely basic. Instead, we would certainly suggest these cost-free landing web page building contractors.

Consumer Support

3.5/ 5.

There are several channels of support, including online conversation, phone assistance, a data base and also community-based assistance. Nonetheless, I found that the conversation as well as phone support weren’t always offered, which was a little discouraging. When I was able to get hold of chat assistance, nonetheless, I did discover them to be receptive and also beneficial . Keep in mind that you’ll need to call in order to terminate your subscription, which is pretty irritating.

Total score.

3.6/ 5.

For a fundamental email tool, Constant Contact ticks the majority of the boxes. The main problem here, though, is that they’re asking a costs rate for a sub-premium item.

Final thought.

As Constant Contact themselves restate with their website, they are a tool for small companies. As well as, thus, it’s worth assessing them on these terms. As stated above, they most definitely have enough of the essentials covered to please most small businesses, and if it were as easy as that after that we would certainly advise them a lot more extremely.

The problem, nowadays, is that there are a lot of various other email devices supplying a lot more than Constant Contact, and for a lot much less cash. This consists of not only includes, however additionally user experience. For the quantity you pay with Constant Contact, you can find on your own making use of a lot a lot more powerful devices such as ActiveCampaign as well as GetResponse.

They do grab points for their suitable deliverability rates, combinations ( specifically social media sites assimilations), and also for enabling different access degrees for separate individuals. As well as with current improvements to automations as well as reporting, and also the addition of brand-new attributes like a web site builder, it does resemble they’re making an effort to boost the item. However their absence of advanced functions makes it difficult to advise them over others at this rate factor. (You’ll see we don’t detail them as a good Mailchimp choice, either.).

So, there you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would strongly declare that there may be other passions at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most innovative automation systems we’ve ever before attempted, as well as it can’t be compared to Constant Contact’s simple technique (it just includes autoresponders). They also supply robust reports and also evaluation tools. They are even more affordable than Constant Contact.
  • Sendinblue is among the most affordable all-in-one e-mail advertising and marketing tools on the marketplace. It’s available in 6 languages as well as features innovative automation alternatives and a built-in CRM.
  • GetResponse is a strong alternative. It comes with lots of sophisticated attributes (e.g. a webinar device), provides and has outstanding automations one of the very best spam as well as layout screening tools we’ve ever before used. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a in-depth overview with the most effective alternatives to Constant Contact, check it out right here. You can likewise try out our Smart Finder to see which e-newsletter solution is best suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a appearance at our Mailchimp vs Constant Contact comparison if you ‘d such as to obtain right into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM platform. Nonetheless, at $399/month, you ‘d be better off having a look at any of these CRMs for local business, which will certainly be far more economical. There are even plenty of outstanding complimentary CRMs to pick from.

How can I cancel my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within company hrs Eastern time in order to cancel your account. Here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising and marketing software for local business. It safely shops your client information and provides a secure method to handle your customers.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability prices are consistently good in our bi-annual deliverability examinations.

Regardless of these showy numbers as well as features, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves repeat via their website, they are a tool for tiny services. The problem, these days, is that there are plenty of various other email devices offering also more than Constant Contact, and for a great deal less cash. For the amount you pay with Constant Contact, you can find on your own using much extra effective tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, and also it can’t be contrasted to Constant Contact’s simplistic strategy (it just features autoresponders).

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