Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have been in the email advertising video game since 1995. During that time, they’ve managed to become one of one of the most secondhand email tools in the world, after Mailchimp.

Something I discovered is that Constant Contact is really frequently the leading option for several other testimonial web sites. Normally, I am curious to see if our thorough evaluation produces the exact same result.

You may have looked into the Constant Contact testimonials provided by individuals online, as well, as well as whilst they are pretty favorable, they may not give you the whole picture. Our review of Constant Contact is based upon a methodical technique as well as uses our practical experience and expertise of loads of other easy and also advanced advertising and marketing automation devices.

What makes them unique is that they’ve included several functions for many years that few of their rivals sporting activity, such as digital item downloads, event administration, visit scheduling and also social campaigns. These all add to the diverse listing of email alternatives available, in addition to automations and also recurring e-newsletters.

Constant Contact boast a industry with around 400 applications and combinations that accommodate even one of the most particular niche of items. Despite these showy numbers and attributes, interest in Constant Contact appears to be on the decline, at least according to Google Trends. If it’s still appropriate in the 21st century, Enough factor for us to take a closer look at Constant Contact’s ins & outs and also examine.
Figure out below!

Constant Contact Summary

Constant Contact is guided towards small businesses, however their costs aren’t one of the most inexpensive, particularly when you consider that their attributes simply aren’t that advanced. Plans start from $9.99/ month, however this just permits 500 clients, as well as prices rise pretty dramatically after that.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our complete prices guide

Pros as well as Cons


Is Constant Contact the best newsletter service for you?

Advised if:

You run occasions:

Constant Contact is fairly special in this regard, being one of minority e-mail advertising and marketing tools to permit you to manage event invites, registrations, as well as tickets . Bear in mind that this function includes its own fees: 5.4% + $0.80 for each ticket offered or transaction conducted.

Not advised if:

You require sophisticated automation:

Surprisingly, for the costs it charges, Constant Contact doesn’t supply one of the most innovative automations. While they do supply activated campaigns, autoresponders and also deserted cart projects (for Shopify only), you’ll locate that other much less costly tools provide comparable degrees of automation– MailerLite as well as Sendinblue.

Score information


Reduce of Use

Normally it’s easy to browse, though a little bit dull-looking. You can reach the majority of places within a couple of clicks, though as they’ve included much more functionality, some points have actually come to be a little hidden, for instance, automations.

E-newsletter Creation


The editor is quickly, however light on features, especially in the styling department. Besides that it’s simple to deal with.



This is extremely fundamental, only permitting you to insert straightforward greetings or contact information. There is no if/then/else logic offered.

Email types

Classic, autoresponders, standard automations, recurring newsletters, A/B testing, event registrations, surveys, discount coupons and surveys .

Option as well as Flexibility of Template Designs

Not poor. You can likewise start from scratch, and also use a useful feature called ‘Brand your e-mail’ to auto-generate a template based on your site’s colors and logo.

Email Marketing Automation

They provide autoresponders and also abandoned cart campaigns for Shopify as well as WooCommerce. It likewise creates pre-defined call sections based on your customers’ communications with your online shop (e.g. repeat, lapsed and also possible clients). Automations based upon contact triggers (e.g. e-mail opens up, clicks) are additionally offered. It’s worth keeping in mind that the automations aren’t one of the most versatile, as you can not actually combine problems and actions as you can in many various other devices.

Checklist Management

You can produce segments from call activity, checklist membership, contact information, tags, or ecommerce task. You can also develop a section from your call insights as well as tag calls based on get in touch with field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no customization with the kind, and it merely offers a description box, fundamental area alternatives (which you can not include in) and then a list, or lists, that individuals can inspect to be added to.


As you can see in our deliverability tests, Constant Contact does not carry out as well severely, getting to one of the most preferred e-mail companies (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Records as well as Analysis

Along with typical open as well as click reports, spam, bounce and also unsubscribe rates are likewise available. You likewise get click warmth maps, as well as some valuable summary records such as open as well as click fads, opens up by tool, % of get in touches with engaged, as well as most successful subject line. You can also contrast projects. Nonetheless, advanced tracking such as social tracking isn’t readily available.


The site and also the tool are just offered in English. You can select to transform some of the non-editable e-mail areas (e.g. footer and privacy plan text) to one of 10 languages offered, mainly European.

Additional Features

Spam- and also Design-Testing

Spam testing isn’t readily available, nevertheless, there is a attribute to inspect the e-mail for errors (missing links, placeholder text that hasn’t been upgraded, etc). There’s additionally a tool that allows you to preview how emails will try to find certain receivers, although this didn’t appear to function when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for just 5 tests, it’s a little steep.

Jump Management


Soft bounces are placed on short-term hold for 15 days, and after that feel bitter. If it happens again, they are moved into a suspended bounce classification. They have actually a ‘ suggested for elimination’ filter offered to view these, but don’t eliminate them automatically.


of course

Import/export offered although it’s not as straightforward as maybe– you require to initially enable innovative email authorizations under Account Settings.

Storage offered for pictures and also data


All plans come with unrestricted storage.

Pro Features



SPF and also DKIM are sustained.

Very own Domain


Various levels of account gain access to


The Account Owner can likewise assign roles to be either an Account Manager or a Campaign Creator.



Constant Contact provide a huge quantity of combinations and apps , practically 400.

Touchdown Page Builder


This is just readily available through their form home builder, and also it’s really fundamental. Instead, we ‘d suggest these free touchdown page contractors.

Consumer Support

3.5/ 5.

There are several channels of assistance, consisting of online conversation, phone assistance, a knowledge base and community-based support. Nevertheless, I located that the chat and phone support weren’t constantly readily available, which was a little discouraging. When I had the ability to get hold of conversation support, however, I did discover them to be responsive and also useful . Remember that you’ll need to call in order to terminate your membership, which is pretty frustrating.

General ranking.

3.6/ 5.

For a fundamental e-mail device, Constant Contact ticks most of packages. The primary concern below, though, is that they’re asking a premium price for a sub-premium product.

Final thought.

As Constant Contact themselves reiterate through their site, they are a device for local business. And, as such, it’s worth reviewing them on these terms. As stated over, they most definitely have enough of the fundamentals covered to satisfy most local business, and if it were as easy as that then we would certainly advise them a lot more highly.

The concern, these days, is that there are plenty of various other email devices providing much more than Constant Contact, as well as for a lot much less cash. This includes not only includes, yet also customer experience. Actually, for the amount you pay with Constant Contact, you can find yourself using far more effective devices such as ActiveCampaign and also GetResponse.

They do pick up points for their suitable deliverability rates, assimilations ( specifically social media sites integrations), as well as for allowing different gain access to degrees for separate customers. And also with recent enhancements to automations and also reporting, and also the enhancement of new functions like a site builder, it does look like they’re making an initiative to improve the item. However their absence of advanced features makes it difficult to recommend them over others at this rate factor. (You’ll see we do not note them as a excellent Mailchimp choice, either.).

So, there you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would frankly assert that there may be other interests at play there.

Try Constant Contact currently absolutely free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among one of the most sophisticated automation systems we’ve ever before attempted, and also it can’t be contrasted to Constant Contact’s simple strategy (it just includes autoresponders). They additionally use durable reports and also analysis tools. In addition to that, they are even less expensive than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one e-mail advertising and marketing devices on the market. It’s readily available in 6 languages and also features advanced automation alternatives and also a integrated CRM.
  • GetResponse is a strong option. It includes lots of sophisticated functions (e.g. a webinar device), has outstanding automations and supplies among the very best spam and also design testing tools we’ve ever used. When compared to GetResponse, that’s why Constant Contact drops short.

We have a in-depth guide with the very best choices to Constant Contact, check it out here. You can additionally try out our Smart Finder to see which newsletter service is best fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact hands down. If you would certainly like to get involved in the details, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM system. Nevertheless, at $399/month, you would certainly be far better off taking a look at any one of these CRMs for small businesses, which will be even more economical. There are even a lot of exceptional complimentary CRMs to pick from.

Just how can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within company hrs Eastern time in order to cancel your account. Below is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising and marketing software application for small companies. It securely stores your client information and offers a safe method to handle your subscribers.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability rates are regularly good in our bi-annual deliverability tests.

Despite these fancy numbers and features, rate of interest in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves restate via their website, they are a tool for tiny organizations. The problem, these days, is that there are plenty of other email devices offering even a lot more than Constant Contact, as well as for a whole lot much less cash. For the quantity you pay with Constant Contact, you can find yourself utilizing a lot more powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever tried, and it can’t be contrasted to Constant Contact’s simplified method (it only features autoresponders).

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