Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact For Small Businesses

Constant Contact have actually been in the e-mail advertising and marketing video game since 1995. During that time, they’ve taken care of to become one of the most used e-mail tools worldwide, after Mailchimp.

One thing I saw is that Constant Contact is really frequently the top selection for numerous other evaluation web sites. Normally, I am curious to see if our in-depth analysis produces the same result.

You could have looked into the Constant Contact evaluations supplied by individuals online, too, and also whilst they are quite favorable, they may not provide you the whole picture. Our review of Constant Contact is based upon a methodical strategy as well as utilizes our sensible experience and also expertise of dozens of various other basic and also innovative marketing automation tools.

What makes them unique is that they’ve added a number of features throughout the years that few of their competitors sport, such as electronic product downloads, occasion monitoring, visit organizing and also social campaigns. These all include in the varied list of e-mail choices readily available, in addition to automations and also recurring newsletters.

Constant Contact brag a industry with around 400 apps as well as combinations that cater to also the most niche of items. In spite of these fancy numbers and also functions, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. Sufficient factor for us to take a closer take a look at Constant Contact’s ins & outs and inspect if it’s still appropriate in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is guided towards small companies, however their costs aren’t the most economical, especially when you take into consideration that their attributes just aren’t that advanced. Plans begin with $9.99/ month, yet this only allows for 500 clients, as well as prices increase rather sharply afterwards.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s strategies in our full pricing overview

Pros and also Cons


Is Constant Contact the ideal newsletter service for you?

Advised if:

You run occasions:

Constant Contact is rather distinct in this regard, being just one of minority e-mail advertising and marketing devices to allow you to handle event enrollments, tickets, and invitations . Remember that this attribute includes its very own charges: 5.4% + $0.80 for every ticket marketed or transaction performed.

Not recommended if:

You require sophisticated automation:

Remarkably, for the costs it bills, Constant Contact doesn’t provide one of the most sophisticated automations. While they do offer set off projects, autoresponders and abandoned cart projects (for Shopify just), you’ll find that various other much less costly tools supply comparable degrees of automation– MailerLite and also Sendinblue.

Ranking details


Reduce of Use

Normally it’s easy to browse, though a little bit dull-looking. You can get to a lot of areas within a number of clicks, though as they’ve added much more functionality, some things have actually ended up being a little hidden, for example, automations.

E-newsletter Creation


The editor is quick, yet light on functions, especially in the designing department. In addition to that it’s simple to collaborate with.



This is really fundamental, just permitting you to put basic greetings or get in touch with details. There is no if/then/else logic readily available.

Email types

Classic, autoresponders, standard automations, reoccuring e-newsletters, A/B testing, occasion registrations, promo codes, surveys as well as surveys .

Option and also Flexibility of Template Designs

Okay. There are about 200 (!) layouts to select from, with differing degrees of high quality (some are good, while others look a little standard as well as dated). You can also start from scratch, and also utilize a useful feature called ‘Brand your email’ to auto-generate a template based on your website’s shades as well as logo design.

Email Marketing Automation

It also generates pre-defined contact sectors based on your clients’ interactions with your on-line store (e.g. repeat, lapsed and also potential clients). Automations based on call triggers (e.g. e-mail opens up, clicks) are also available.

Listing Management

You can create segments from call activity, list subscription, call information, tags, or ecommerce activity. You can likewise develop a segment from your call understandings and tag get in touches with based upon contact field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no modification with the form, and it just provides a description box, fundamental area choices (which you can’t include in) and afterwards a list, or checklists, that individuals can examine to be included in.


As you can see in our deliverability tests, Constant Contact does not execute as well severely, getting to the most popular email providers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Reports as well as Analysis

Along with typical open and click reports, spam, bounce and also unsubscribe rates are additionally offered. You also get click warm maps, and some beneficial summary records such as open and click fads, opens up by tool, % of get in touches with engaged, and also a lot of successful subject line. You can likewise compare projects. Progressed tracking such as social monitoring isn’t available.


The site and also the device are only readily available in English. You can select to alter some of the non-editable e-mail sections (e.g. footer and also personal privacy policy text) to one of 10 languages available, mostly European.

More Features

Spam- as well as Design-Testing

Spam testing isn’t readily available, however, there is a function to inspect the email for mistakes ( missing out on web links, placeholder message that hasn’t been updated, and so on). There’s also a device that permits you to sneak peek exactly how e-mails will certainly seek details recipients, although this didn’t appear to function when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Bounce Management


Soft bounces are placed on temporary hold for 15 days, and after that frown at. If it happens once again, they are relocated right into a put on hold bounce classification. They have a ‘ advised for removal’ filter offered to see these, however don’t remove them automatically.



Import/export readily available although it’s not as straightforward as it could be– you need to initially make it possible for innovative email authorizations under Account Settings.

Storage space available for images and data


All plans include unrestricted storage.

Pro Features



SPF and also DKIM are sustained.

Own Domain


Different degrees of account accessibility


The Account Owner can likewise appoint functions to be either an Account Manager or a Campaign Creator.



Constant Contact use a enormous quantity of integrations and apps , almost 400.

Touchdown Page Builder


This is only available by means of their type building contractor, and it’s very fundamental. Rather, we would certainly recommend these cost-free landing page contractors.

Consumer Support

3.5/ 5.

There are a number of channels of support, consisting of online chat, phone support, a understanding base as well as community-based assistance. I located that the conversation and also phone assistance weren’t always offered, which was a little frustrating.

Total score.

3.6/ 5.

For a basic email tool, Constant Contact ticks most of packages. The primary concern right here, however, is that they’re asking a premium price for a sub-premium item.


As Constant Contact themselves repeat through their site, they are a tool for local business. And, as such, it’s worth assessing them on these terms. As stated over, they certainly have enough of the fundamentals covered to please most small companies, and if it were as straightforward as that after that we would certainly recommend them much more extremely.

The concern, nowadays, is that there are lots of other email tools providing much more than Constant Contact, and for a lot much less cash. This includes not just features, yet additionally individual experience. Actually, for the quantity you pay with Constant Contact, you can find yourself utilizing much more effective devices such as ActiveCampaign as well as GetResponse.

They do grab factors for their suitable deliverability rates, assimilations ( specifically social networks combinations), and for enabling different gain access to degrees for different customers. And also with current improvements to automations and reporting, and also the addition of new attributes like a web site building contractor, it does resemble they’re making an effort to enhance the item. Their absence of advanced functions makes it challenging to suggest them over others at this rate factor. (You’ll see we don’t provide them as a good Mailchimp alternative, either.).

So, there you have it: the following time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would frankly declare that there could be various other rate of interests at play there.

Try Constant Contact currently totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of one of the most innovative automation systems we’ve ever tried, and also it can not be contrasted to Constant Contact’s simplistic method (it just includes autoresponders). They likewise provide robust records and analysis tools. They are even less costly than Constant Contact.
  • Sendinblue is just one of the most inexpensive all-in-one e-mail advertising and marketing tools on the marketplace. It’s offered in 6 languages as well as comes with innovative automation alternatives as well as a integrated CRM.
  • GetResponse is a strong option. It comes with numerous sophisticated attributes (e.g. a webinar tool), supplies as well as has superb automations one of the best spam as well as design testing devices we’ve ever made use of. That’s why Constant Contact fails when compared to GetResponse.

We have a thorough overview with the most effective options to Constant Contact, check it out here. You can additionally try our Smart Finder to see which e-newsletter solution is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact contrast if you ‘d such as to get right into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM platform. At $399/month, you ‘d be a lot far better off taking a appearance at any of these CRMs for small companies, which will be much extra inexpensive. There are even plenty of exceptional totally free CRMs to choose from.

Exactly how can I terminate my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within organization hours Eastern time in order to terminate your account. Here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising software application for small companies. It safely stores your consumer information and also provides a secure method to manage your customers.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability prices are consistently excellent in our bi-annual deliverability examinations.

Despite these flashy numbers and also functions, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves state via their site, they are a device for small companies. The concern, these days, is that there are lots of various other email devices supplying also a lot more than Constant Contact, as well as for a whole lot less money. For the amount you pay with Constant Contact, you could locate yourself making use of a lot extra effective tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and it can’t be contrasted to Constant Contact’s simplified strategy (it only features autoresponders).

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