Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have been in the email advertising video game because 1995. Throughout that time, they’ve taken care of to become one of the most secondhand e-mail tools on the planet, after Mailchimp.

One point I saw is that Constant Contact is extremely typically the top option for lots of other review websites. Normally, I am curious to see if our comprehensive evaluation creates the exact same end result.

You could have taken a look at the Constant Contact testimonials used by customers online, also, and also whilst they are quite favorable, they might not give you the whole picture. Our review of Constant Contact is based upon a methodical method and also utilizes our functional experience and understanding of dozens of other simple and also sophisticated marketing automation tools.

What makes them unique is that they’ve included a number of attributes throughout the years that few of their competitors sport, such as digital item downloads, occasion management, appointment scheduling as well as social campaigns. These all include in the diverse checklist of email options available, in addition to automations and also recurring newsletters.

Constant Contact brag a industry with around 400 apps and assimilations that cater to even one of the most specific niche of products. Yet regardless of these flashy numbers and also features, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. If it’s still appropriate in the 21st century, Enough factor for us to take a closer look at Constant Contact’s outs & ins and also inspect.
Learn below!

Constant Contact Summary

Constant Contact is directed in the direction of local business, yet their costs aren’t the most inexpensive, specifically when you consider that their functions just aren’t that advanced. Strategies begin with $9.99/ month, yet this just allows for 500 clients, and costs increase pretty greatly afterwards.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our total prices overview

Cons and pros


Is Constant Contact the ideal newsletter solution for you?

Advised if:

You run occasions:

Constant Contact is fairly distinct in this regard, being just one of the few email marketing devices to permit you to handle event enrollments, tickets, and invites . Keep in mind that this function comes with its own costs: 5.4% + $0.80 for each and every ticket marketed or transaction performed.

Not suggested if:

You need advanced automation:

Surprisingly, for the costs it charges, Constant Contact does not provide the most sophisticated automations. While they do use triggered campaigns, autoresponders as well as deserted cart campaigns (for Shopify only), you’ll locate that other much cheaper devices supply similar degrees of automation– MailerLite as well as Sendinblue, as an example.

Rating information


Relieve of Use

Generally it’s very easy to browse, though a bit dull-looking. You can get to most areas within a number of clicks, though as they’ve included extra functionality, some points have actually become a little concealed, as an example, automations.

Newsletter Creation


The editor is quickly, however light on functions, specifically in the styling division. Apart from that it’s simple to collaborate with.



This is really fundamental, just allowing you to put straightforward greetings or contact details. There is no if/then/else logic readily available.

Email types

Timeless, autoresponders, basic automations, recurring newsletters, A/B screening, event registrations, surveys, studies and discount coupons .

Option as well as Flexibility of Template Designs

Not negative. You can likewise begin from scratch, and utilize a helpful function called ‘Brand your e-mail’ to auto-generate a design template based on your site’s shades and also logo design.

Email Marketing Automation

They offer autoresponders and deserted cart campaigns for Shopify as well as WooCommerce. It also produces pre-defined get in touch with sectors based on your clients’ interactions with your on-line shop (e.g. repeat, lapsed as well as potential customers). Automations based upon get in touch with triggers (e.g. email opens, clicks) are likewise available. It’s worth keeping in mind that the automations aren’t one of the most adaptable, as you can not truly incorporate problems as well as actions as you can in numerous various other tools.

List Management

You can create sectors from contact activity, checklist subscription, get in touch with details, tags, or ecommerce activity. You can additionally produce a section from your get in touch with understandings as well as tag contacts based on contact field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the kind, and also it simply offers a description box, basic field alternatives (which you can’t add to) and then a listing, or checklists, that individuals can check to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not carry out too terribly, reaching the most prominent email carriers (AOL, Gmail, Yahoo, and also Outlook) the majority of the time.

Reports as well as Analysis

Along with common open as well as click records, spam, bounce and unsubscribe prices are additionally readily available. You additionally obtain click warmth maps, and some valuable summary records such as open as well as click patterns, opens up by gadget, % of contacts engaged, and also most successful subject line. You can likewise compare campaigns. Advanced tracking such as social tracking isn’t offered.


The device and the site are only readily available in English. You can pick to transform some of the non-editable e-mail areas (e.g. footer and privacy plan text) to one of 10 languages available, mainly European.

More Features

Spam- as well as Design-Testing

Spam testing isn’t offered, nonetheless, there is a attribute to check the e-mail for errors (missing web links, placeholder text that hasn’t been upgraded, and so on). There’s additionally a tool that allows you to sneak peek just how emails will certainly search for details recipients, although this really did not seem to work when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for just 5 tests, it’s a little steep.

Bounce Management


Soft bounces are put on temporary hold for 15 days, and then feel bitter. If it occurs again, they are relocated right into a put on hold bounce category. They have actually a ‘ advised for elimination’ filter readily available to watch these, however don’t remove them instantly.


of course

Import/export available although it’s not as simple as maybe– you need to first allow innovative e-mail authorizations under Account Settings.

Storage space readily available for images and information


All strategies come with endless storage space.

Pro Features


of course

SPF as well as DKIM are sustained.

Very own Domain


Different degrees of account accessibility


The Account Owner can additionally assign functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact offer a enormous amount of assimilations and applications , virtually 400.

Touchdown Page Builder

of course

This is just readily available through their form building contractor, as well as it’s extremely fundamental. Instead, we would certainly recommend these complimentary touchdown web page home builders.

Consumer Support

3.5/ 5.

There are several networks of assistance, consisting of real-time chat, phone assistance, a knowledge base and community-based support. Nevertheless, I located that the chat as well as phone assistance weren’t constantly offered, which was a little frustrating. When I had the ability to acquire chat assistance, however, I did find them to be receptive and also valuable . Remember that you’ll require to contact order to cancel your subscription, which is rather frustrating.

Overall score.

3.6/ 5.

For a basic email device, Constant Contact ticks a lot of packages. The primary concern right here, though, is that they’re asking a premium price for a sub-premium item.


As Constant Contact themselves state with their website, they are a device for small businesses. And, thus, it’s worth assessing them on these terms. As stated over, they certainly have sufficient of the basics covered to please most local business, as well as if it were as straightforward as that after that we ‘d recommend them much more highly.

The problem, these days, is that there are lots of various other e-mail tools supplying even more than Constant Contact, and for a lot much less cash. This includes not only includes, however additionally customer experience. In fact, for the quantity you pay with Constant Contact, you might find yourself utilizing far more powerful devices such as ActiveCampaign as well as GetResponse.

And with current improvements to automations and reporting, and also the enhancement of brand-new features like a website building contractor, it does look like they’re making an effort to improve the product. Their absence of advanced attributes makes it hard to suggest them over others at this rate factor.

There you have it: the following time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would boldly assert that there could be various other interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, and it can not be contrasted to Constant Contact’s simple technique (it just includes autoresponders). They additionally provide robust records and evaluation tools. In addition to that, they are also cheaper than Constant Contact.
  • Sendinblue is among the cheapest all-in-one email marketing devices on the marketplace. It’s offered in 6 languages and includes sophisticated automation choices and a built-in CRM.
  • GetResponse is a strong option. It features several sophisticated features (e.g. a webinar device), has superb automations and also uses among the most effective spam and also layout testing tools we’ve ever used. That’s why Constant Contact fails when compared to GetResponse.

We have a in-depth guide with the best choices to Constant Contact, check it out here. You can also try out our Smart Finder to see which e-newsletter service is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact hands down. If you would certainly such as to get involved in the information, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM system. However, at $399/month, you would certainly be better off taking a look at any one of these CRMs for small businesses, which will be much more economical. There are even lots of outstanding free CRMs to choose from.

How can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within organization hours Eastern time in order to cancel your account. Below is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail marketing software application for small companies. It safely stores your client information and supplies a protected means to handle your customers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability prices are regularly good in our bi-annual deliverability tests.

Despite these fancy numbers as well as functions, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves restate with their website, they are a device for little companies. The concern, these days, is that there are plenty of other e-mail devices providing even extra than Constant Contact, as well as for a great deal less money. For the quantity you pay with Constant Contact, you can locate yourself using a lot a lot more powerful devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, and it can’t be compared to Constant Contact’s simplistic strategy (it just includes autoresponders).

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