Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Genesis Enews

Constant Contact have actually been in the e-mail marketing video game since 1995. Throughout that time, they’ve handled to become one of the most used e-mail devices on the planet, after Mailchimp.

One thing I observed is that Constant Contact is really commonly the leading option for several other review sites. Naturally, I wonder to see if our thorough evaluation produces the same end result.

You could have had a look at the Constant Contact testimonials supplied by customers online, too, and also whilst they are pretty positive, they might not give you the whole picture. Our review of Constant Contact is based upon a methodical method and also uses our sensible experience and understanding of dozens of various other straightforward and also innovative advertising automation devices.

What makes them special is that they’ve included numerous functions throughout the years that few of their competitors sporting activity, such as electronic item downloads, occasion monitoring, appointment scheduling and also social projects. These all include in the varied listing of email alternatives available, along with automations and repeating newsletters.

Constant Contact brag a industry with around 400 applications and integrations that deal with also one of the most specific niche of items. Yet regardless of these fancy numbers and functions, rate of interest in Constant Contact seems to be on the decrease, a minimum of according to Google Trends. Sufficient reason for us to take a closer take a look at Constant Contact’s outs & ins and check if it’s still relevant in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is guided towards small businesses, however their rates aren’t the most affordable, particularly when you take into consideration that their attributes simply aren’t that progressed. Strategies begin with $9.99/ month, but this only allows for 500 customers, as well as costs climb pretty sharply afterwards.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s strategies in our full pricing guide

Cons and also pros


Is Constant Contact the ideal e-newsletter solution for you?

Advised if:

You run events:

Constant Contact is rather special in this regard, being one of minority e-mail advertising tools to allow you to take care of event tickets, registrations, and also invites . Keep in mind that this feature includes its very own fees: 5.4% + $0.80 for each and every ticket offered or purchase performed.

Not recommended if:

You require sophisticated automation:

Remarkably, for the premium it bills, Constant Contact doesn’t provide one of the most sophisticated automations. While they do use triggered projects, autoresponders and deserted cart projects (for Shopify only), you’ll find that much cheaper devices use similar levels of automation– MailerLite and Sendinblue, as an example.

Score information


Ease of Use

Generally it’s simple to browse, though a little bit dull-looking. You can get to many places within a couple of clicks, though as they’ve added more performance, some points have actually become a little hidden, as an example, automations.

Newsletter Creation


The editor is quickly, but light on functions, specifically in the styling department. Besides that it’s very easy to work with.



This is very standard, only allowing you to place simple introductions or call information. There is no if/then/else logic offered.

Email types

Timeless, autoresponders, basic automations, repeating newsletters, A/B screening, occasion enrollments, coupons, studies as well as surveys .

Selection as well as Flexibility of Template Designs

Not poor. You can additionally start from scratch, as well as make use of a convenient feature called ‘Brand your email’ to auto-generate a template based on your web site’s shades and logo design.

Email Marketing Automation

It likewise produces pre-defined call segments based on your customers’ interactions with your online shop (e.g. repeat, expired and also potential customers). Automations based on contact triggers (e.g. e-mail opens up, clicks) are also offered.

Checklist Management

You can produce sections from call task, checklist subscription, call information, tags, or ecommerce activity. You can additionally develop a section from your get in touch with insights as well as tag calls based upon call field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the kind, and it just supplies a summary box, fundamental area options (which you can not include in) and after that a list, or checklists, that individuals can inspect to be included in.


As you can see in our deliverability tests, Constant Contact does not do also severely, reaching one of the most popular e-mail suppliers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Records as well as Analysis

Along with basic open and click reports, spam, bounce as well as unsubscribe rates are likewise offered. You also obtain click heat maps, as well as some valuable overview reports such as open and click patterns, opens up by gadget, % of get in touches with involved, and also many successful subject line. You can also contrast campaigns. Nevertheless, progressed tracking such as social tracking isn’t readily available.


The device as well as the website are only available in English. You can pick to alter some of the non-editable e-mail sections (e.g. footer as well as privacy policy text) to one of 10 languages available, mainly European.

Further Features

Spam- as well as Design-Testing

Spam screening isn’t offered, nonetheless, there is a function to examine the email for mistakes ( missing out on web links, placeholder text that hasn’t been upgraded, and so on). There’s additionally a device that permits you to preview how e-mails will certainly try to find details recipients, although this didn’t appear to work when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 tests, it’s a little high.

Bounce Management


Soft bounces are positioned on temporary hold for 15 days, and after that feel bitter. They are moved into a put on hold bounce category if it takes place once more. They have actually a ‘ suggested for removal’ filter readily available to see these, however don’t remove them immediately.


of course

Import/export available although it’s not as uncomplicated as maybe– you require to initially make it possible for sophisticated email consents under Account Settings.

Storage space readily available for pictures as well as data


All strategies feature limitless storage.

Pro Features



SPF and DKIM are supported.

Very own Domain


Different levels of account access


The Account Owner can additionally designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact use a large amount of apps as well as assimilations , almost 400.

Touchdown Page Builder


This is just offered via their form builder, as well as it’s very basic. Rather, we would certainly advise these complimentary landing page home builders.

Customer Support

3.5/ 5.

There are a number of networks of assistance, including online chat, phone support, a understanding base as well as community-based assistance. I discovered that the conversation and phone support weren’t always readily available, which was a little irritating.

Total ranking.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks most of packages. The main concern right here, though, is that they’re asking a premium cost for a sub-premium product.


As Constant Contact themselves state through their site, they are a device for local business. As well as, thus, it’s worth assessing them on these terms. As pointed out above, they absolutely have enough of the essentials covered to satisfy most small businesses, as well as if it were as basic as that after that we ‘d advise them extra highly.

The concern, nowadays, is that there are plenty of other email devices supplying even more than Constant Contact, as well as for a lot less money. This includes not only features, yet additionally individual experience. For the amount you pay with Constant Contact, you could locate yourself using much more effective tools such as ActiveCampaign and also GetResponse.

As well as with recent enhancements to automations and also coverage, as well as the addition of brand-new features like a internet site home builder, it does look like they’re making an effort to enhance the item. Their absence of advanced features makes it difficult to recommend them over others at this price factor.

There you have it: the following time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would strongly declare that there might be various other interests at play there.

Attempt Constant Contact now free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among the most innovative automation systems we’ve ever tried, and it can not be compared to Constant Contact’s simplistic approach (it only features autoresponders). They additionally supply robust reports and also analysis tools. On top of that, they are even less expensive than Constant Contact.
  • Sendinblue is among the most inexpensive all-in-one email advertising devices on the marketplace. It’s readily available in 6 languages and also comes with sophisticated automation choices and a integrated CRM.
  • GetResponse is a solid alternative. It features many sophisticated features (e.g. a webinar device), offers and has exceptional automations among the most effective spam and also design testing tools we’ve ever before utilized. That’s why Constant Contact falls short when compared to GetResponse.

We have a comprehensive overview with the most effective choices to Constant Contact, check it out right here. You can additionally try out our Smart Finder to see which e-newsletter solution is best fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you would certainly such as to get involved in the information, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM platform. Nonetheless, at $399/month, you would certainly be much better off having a look at any of these CRMs for small companies, which will be far more cost effective. There are also plenty of exceptional totally free CRMs to pick from.

Just how can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within business hours Eastern time in order to cancel your account. Here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising software program for small companies. It safely stores your consumer data and supplies a secure method to manage your subscribers.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability prices are continually good in our bi-annual deliverability examinations.

Despite these showy numbers as well as attributes, interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves reiterate via their site, they are a device for small services. The problem, these days, is that there are lots of various other e-mail tools using also more than Constant Contact, and also for a whole lot less cash. For the amount you pay with Constant Contact, you can locate yourself making use of much extra powerful devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, and also it can not be compared to Constant Contact’s simple technique (it only features autoresponders).

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