Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually remained in the e-mail advertising video game considering that 1995. During that time, they’ve handled to turn into one of one of the most pre-owned email devices in the world, after Mailchimp.

One point I observed is that Constant Contact is very commonly the top selection for lots of various other evaluation websites. Normally, I am curious to see if our thorough analysis creates the exact same end result.

You could have had a look at the Constant Contact evaluations offered by individuals online, as well, as well as whilst they are rather positive, they may not give you the whole picture. Our testimonial of Constant Contact is based upon a methodical technique as well as uses our useful experience and also expertise of lots of other straightforward as well as sophisticated marketing automation tools.

What makes them unique is that they’ve included several attributes over the years that few of their competitors sport, such as digital item downloads, event monitoring, appointment scheduling and also social campaigns. These all include in the varied checklist of email options available, in addition to automations as well as reoccuring newsletters.

Constant Contact brag a industry with around 400 apps as well as assimilations that accommodate also the most specific niche of items. Yet in spite of these flashy numbers as well as functions, interest in Constant Contact seems to be on the decrease, a minimum of according to Google Trends. Enough reason for us to take a more detailed check out Constant Contact’s ins & outs as well as inspect if it’s still appropriate in the 21st century.
Figure out below!

Constant Contact Summary

Constant Contact is directed in the direction of local business, yet their rates aren’t the most inexpensive, especially when you consider that their attributes just aren’t that progressed. Plans begin with $9.99/ month, however this just permits 500 subscribers, and also costs increase rather sharply after that.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our total rates overview

Pros as well as Cons


Is Constant Contact the best e-newsletter service for you?

Suggested if:

You run events:

Constant Contact is quite unique in this regard, being one of minority e-mail advertising and marketing devices to permit you to take care of occasion enrollments, invitations, as well as tickets . Remember that this attribute comes with its own costs: 5.4% + $0.80 for each ticket marketed or transaction performed.

Not suggested if:

You need advanced automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t provide the most innovative automations. While they do offer set off campaigns, autoresponders and deserted cart projects (for Shopify only), you’ll find that various other much less costly devices offer similar levels of automation– MailerLite and also Sendinblue.

Score details


Alleviate of Use

Usually it’s simple to navigate, though a little bit dull-looking. You can get to many locations within a number of clicks, though as they’ve included a lot more performance, some things have come to be a little surprise, as an example, automations.

E-newsletter Creation


The editor is quick, but light on features, specifically in the designing division. Aside from that it’s easy to collaborate with.



This is really standard, only enabling you to put basic introductions or contact details. There is no if/then/else logic offered.

Email types

Traditional, autoresponders, fundamental automations, persisting newsletters, A/B testing, occasion enrollments, polls, discount coupons and surveys .

Option and also Flexibility of Template Designs

Not bad. You can also begin from scrape, and also utilize a helpful feature called ‘Brand your email’ to auto-generate a layout based on your website’s colors and logo design.

Email Marketing Automation

It additionally generates pre-defined get in touch with segments based on your customers’ communications with your on the internet store (e.g. repeat, lapsed as well as prospective consumers). Automations based on call triggers (e.g. e-mail opens, clicks) are likewise offered.

Listing Management

You can produce segments from call activity, listing membership, get in touch with details, tags, or ecommerce task. You can additionally produce a section from your call insights and also tag get in touches with based upon contact field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no customization with the type, and also it just offers a description box, basic field choices (which you can not add to) and after that a list, or listings, that individuals can examine to be included in.


As you can see in our deliverability examinations, Constant Contact does not execute too severely, reaching one of the most preferred email companies (AOL, Gmail, Yahoo, and Outlook) most of the time.

Reports and Analysis

Along with common open and click records, spam, bounce as well as unsubscribe rates are additionally readily available. You likewise get click warm maps, as well as some helpful overview records such as open and also click fads, opens up by tool, % of contacts engaged, and also the majority of successful subject line. You can also compare projects. Nevertheless, advanced tracking such as social monitoring isn’t offered.


Right here’s where it gets a little bit hairy. The device as well as the website are just offered in English. You can choose to alter a few of the non-editable email areas (e.g. footer and privacy plan message) to among 10 languages offered, primarily European. Support as well as the knowledge base is offered in 4 languages. A little complex, but at the very least there’s some effort to sustain multilingual customers and target markets.

Additional Features

Spam- and Design-Testing

Spam testing isn’t available, however, there is a attribute to examine the e-mail for mistakes ( missing out on links, placeholder message that hasn’t been updated, etc). There’s additionally a tool that permits you to preview just how emails will seek details receivers, although this really did not seem to function when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little steep.

Jump Management


Soft bounces are positioned on temporary hold for 15 days, and after that frown at. If it takes place once more, they are moved into a suspended bounce category. They have a ‘recommended for elimination’ filter readily available to see these, however don’t remove them instantly.


of course

Import/export available although it’s not as straightforward as maybe– you need to initially make it possible for innovative email consents under Account Settings.

Storage readily available for data and also pictures


All strategies feature endless storage.

Pro Features



SPF and also DKIM are supported.

Very own Domain


Various levels of account access


The Account Owner can also designate roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact offer a substantial quantity of apps and integrations , virtually 400.

Touchdown Page Builder

of course

This is just readily available via their type builder, and it’s really basic. Instead, we ‘d advise these complimentary landing web page contractors.

Client Support

3.5/ 5.

There are a number of networks of support, including live conversation, phone support, a understanding base as well as community-based assistance. I located that the conversation and phone assistance weren’t constantly offered, which was a little irritating.

Overall score.

3.6/ 5.

For a fundamental email tool, Constant Contact ticks the majority of the boxes. The primary concern right here, though, is that they’re asking a premium cost for a sub-premium product.

Final thought.

As Constant Contact themselves reiterate via their site, they are a device for small companies. As well as, because of this, it’s worth examining them on these terms. As mentioned above, they definitely have enough of the fundamentals covered to please most local business, and also if it were as straightforward as that after that we ‘d advise them more extremely.

The problem, these days, is that there are lots of various other e-mail devices supplying even more than Constant Contact, and for a lot much less money. This consists of not just features, yet likewise user experience. For the quantity you pay with Constant Contact, you might locate yourself using a lot more powerful tools such as ActiveCampaign and GetResponse.

They do get factors for their good deliverability rates, assimilations (particularly social media sites combinations), and for enabling different gain access to degrees for separate users. And also with recent enhancements to automations as well as coverage, and the addition of new attributes like a site building contractor, it does look like they’re making an effort to improve the product. But their absence of sophisticated features makes it hard to recommend them over others at this rate factor. (You’ll see we don’t detail them as a great Mailchimp choice, either.).

So, there you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the internet, I would boldly assert that there may be other interests at play there.

Attempt Constant Contact currently absolutely free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever tried, and it can’t be contrasted to Constant Contact’s simple approach (it only includes autoresponders). They likewise use durable reports as well as analysis tools. On top of that, they are even less expensive than Constant Contact.
  • Sendinblue is among the cheapest all-in-one e-mail advertising tools on the market. It’s readily available in 6 languages and comes with sophisticated automation alternatives and also a built-in CRM.
  • GetResponse is a solid option. It features numerous sophisticated attributes (e.g. a webinar device), provides as well as has outstanding automations one of the most effective spam and layout screening devices we’ve ever made use of. That’s why Constant Contact falls short when compared to GetResponse.

We have a in-depth guide with the best options to Constant Contact, check it out below. You can additionally try out our Smart Finder to see which e-newsletter service is best fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact hands down. Take a look at our Mailchimp vs Constant Contact contrast if you ‘d like to get right into the details.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM platform. However, at $399/month, you would certainly be much better off taking a look at any one of these CRMs for small businesses, which will certainly be far more economical. There are even lots of superb cost-free CRMs to pick from.

Exactly how can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within company hours Eastern time in order to terminate your account. Below is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising software program for small businesses. It securely shops your client information as well as supplies a protected way to handle your clients.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability rates are regularly great in our bi-annual deliverability tests.

Regardless of these flashy numbers as well as functions, interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves reiterate through their website, they are a device for little organizations. The concern, these days, is that there are lots of various other email tools supplying also more than Constant Contact, and for a whole lot less money. For the amount you pay with Constant Contact, you can locate on your own making use of much more powerful devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever attempted, and it can not be contrasted to Constant Contact’s simplistic method (it only includes autoresponders).

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