Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually remained in the e-mail advertising and marketing game because 1995. Throughout that time, they’ve taken care of to turn into one of one of the most previously owned e-mail devices worldwide, after Mailchimp.

One thing I noticed is that Constant Contact is really typically the leading option for many other evaluation websites. Naturally, I wonder to see if our thorough evaluation produces the very same outcome.

You could have taken a look at the Constant Contact testimonials used by individuals online, as well, as well as whilst they are rather favorable, they might not provide you the whole picture. Our evaluation of Constant Contact is based upon a methodical method and utilizes our useful experience as well as understanding of loads of other basic and also innovative advertising and marketing automation devices.

What makes them unique is that they’ve added a number of features for many years that few of their rivals sporting activity, such as electronic item downloads, event management, visit organizing and social campaigns. These all add to the varied listing of email options offered, in addition to automations and recurring newsletters.

Constant Contact boast a market with around 400 applications and combinations that accommodate also one of the most particular niche of products. Yet despite these flashy numbers as well as features, interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. If it’s still pertinent in the 21st century, Enough factor for us to take a more detailed look at Constant Contact’s ins & outs and inspect.
Discover below!

Constant Contact Summary

Constant Contact is guided in the direction of small businesses, however their costs aren’t one of the most inexpensive, specifically when you consider that their attributes simply aren’t that progressed. Plans start from $9.99/ month, yet this just enables 500 customers, and also rates increase rather greatly afterwards.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s strategies in our total prices overview

Pros and Cons


Is Constant Contact the appropriate newsletter solution for you?

Advised if:

You run events:

Constant Contact is quite one-of-a-kind in this regard, being just one of the few email marketing tools to permit you to handle event invites, tickets, and enrollments . Remember that this attribute comes with its own costs: 5.4% + $0.80 for each and every ticket marketed or purchase performed.

Not advised if:

You require advanced automation:

Remarkably, for the costs it bills, Constant Contact doesn’t offer one of the most sophisticated automations. While they do supply triggered projects, autoresponders and also abandoned cart campaigns (for Shopify only), you’ll find that other more affordable devices supply similar degrees of automation– MailerLite and also Sendinblue, for instance.

Rating details


Relieve of Use

Usually it’s very easy to navigate, though a little bit dull-looking. You can reach many areas within a number of clicks, though as they’ve included much more capability, some things have actually come to be a little hidden, as an example, automations.

Newsletter Creation


The editor is quickly, but light on attributes, especially in the styling department. Apart from that it’s simple to work with.



This is really fundamental, just permitting you to insert basic greetings or get in touch with information. There is no if/then/else logic readily available.

Email types

Classic, autoresponders, standard automations, repeating e-newsletters, A/B screening, occasion registrations, polls, studies and coupons .

Choice and also Flexibility of Template Designs

Tolerable. There are about 200 (!) themes to pick from, with differing degrees of top quality (some are decent, while others look a little basic and also outdated). You can also go back to square one, and make use of a useful feature called ‘Brand your email’ to auto-generate a layout based on your web site’s colors and also logo.

Email Marketing Automation

It additionally generates pre-defined call segments based on your consumers’ interactions with your on the internet shop (e.g. repeat, expired and also possible clients). Automations based on call triggers (e.g. email opens, clicks) are also readily available.

Listing Management

You can produce sectors from contact activity, listing subscription, get in touch with details, tags, or ecommerce activity. You can additionally develop a sector from your get in touch with understandings as well as tag contacts based on contact field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the kind, as well as it merely supplies a summary box, basic field alternatives (which you can’t contribute to) and after that a list, or lists, that individuals can inspect to be included in.


As you can see in our deliverability tests, Constant Contact does not carry out as well badly, getting to the most popular email suppliers (AOL, Gmail, Yahoo, and Outlook) most of the moment.

Records and Analysis

In addition to typical open as well as click records, spam, bounce as well as unsubscribe prices are also available. You likewise get click warmth maps, and also some beneficial summary records such as open and click trends, opens by tool, % of calls involved, and a lot of successful subject line. You can also contrast campaigns. Progressed tracking such as social monitoring isn’t readily available.


Below’s where it obtains a bit hirsute. The website as well as the device are just readily available in English. You can select to alter some of the non-editable email sections (e.g. footer as well as personal privacy plan text) to among 10 languages readily available, primarily European. Support and the data base is available in 4 languages. Slightly complicated, but at least there’s some effort to support multilingual individuals and target markets.

More Features

Spam- as well as Design-Testing

Spam testing isn’t offered, nonetheless, there is a function to inspect the e-mail for mistakes ( missing out on links, placeholder message that hasn’t been updated, and so on). There’s likewise a tool that enables you to sneak peek how e-mails will seek details recipients, although this really did not seem to work when we evaluated it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for simply 5 tests, it’s a little high.

Jump Management


Soft bounces are positioned on short-term hold for 15 days, and after that dislike. If it happens again, they are relocated right into a suspended bounce group. They have actually a ‘recommended for elimination’ filter offered to view these, but do not eliminate them automatically.



Import/export available although it’s not as straightforward as maybe– you require to initially allow advanced e-mail permissions under Account Settings.

Storage available for photos and data


All strategies come with unrestricted storage.

Pro Features



SPF as well as DKIM are supported.

Very own Domain


Various degrees of account gain access to


The Account Owner can additionally assign duties to be either an Account Manager or a Campaign Creator.



Constant Contact offer a enormous quantity of combinations and also applications , almost 400.

Touchdown Page Builder


This is just offered using their type contractor, and it’s extremely fundamental. Instead, we would certainly recommend these totally free touchdown page contractors.

Client Support

3.5/ 5.

There are numerous channels of support, including real-time conversation, phone assistance, a knowledge base as well as community-based assistance. I located that the conversation and phone support weren’t always readily available, which was a little irritating.

Overall rating.

3.6/ 5.

For a basic email tool, Constant Contact ticks the majority of the boxes. The main problem below, however, is that they’re asking a premium cost for a sub-premium product.


As Constant Contact themselves reiterate with their website, they are a device for small companies. And, as such, it’s worth assessing them on these terms. As discussed over, they definitely have enough of the fundamentals covered to satisfy most local business, and if it were as straightforward as that then we would certainly suggest them much more extremely.

The concern, these days, is that there are plenty of other e-mail tools using much more than Constant Contact, as well as for a great deal much less money. This includes not just includes, yet also customer experience. In fact, for the amount you pay with Constant Contact, you might find yourself utilizing far more powerful devices such as ActiveCampaign as well as GetResponse.

And also with recent improvements to automations and reporting, and also the addition of brand-new functions like a internet site contractor, it does look like they’re making an initiative to enhance the item. Their lack of innovative attributes makes it difficult to advise them over others at this cost point.

So, there you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the web, I would boldly claim that there might be various other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most innovative automation systems we’ve ever before tried, and it can not be contrasted to Constant Contact’s simplified method (it only includes autoresponders). They also supply durable reports as well as analysis tools. On top of that, they are even cheaper than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one email advertising and marketing tools on the market. It’s available in 6 languages as well as includes innovative automation alternatives and also a built-in CRM.
  • GetResponse is a solid choice. It comes with numerous sophisticated attributes (e.g. a webinar device), supplies and also has superb automations among the most effective spam and also design testing tools we’ve ever made use of. When compared to GetResponse, that’s why Constant Contact falls short.

We have a in-depth overview with the best options to Constant Contact, check it out below. You can also try out our Smart Finder to see which e-newsletter service is finest suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact hands down. If you ‘d such as to get involved in the information, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM system. At $399/month, you ‘d be a lot far better off taking a look at any of these CRMs for small services, which will certainly be much more cost effective. There are even lots of excellent free CRMs to select from.

How can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within business hrs Eastern time in order to terminate your account. Below is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email marketing software application for small businesses. It safely stores your client data and offers a safe and secure means to manage your subscribers.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability rates are consistently good in our bi-annual deliverability tests.

Despite these flashy numbers and attributes, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves state with their website, they are a tool for little organizations. The issue, these days, is that there are plenty of other e-mail tools providing even a lot more than Constant Contact, and for a whole lot less cash. For the quantity you pay with Constant Contact, you can locate on your own using a lot more effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, and it can’t be compared to Constant Contact’s simple method (it only includes autoresponders).

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