Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact How To Add Name To Email

Constant Contact have been in the email advertising video game given that 1995. During that time, they’ve handled to become one of one of the most secondhand email devices worldwide, after Mailchimp.

Something I noticed is that Constant Contact is extremely typically the leading choice for many other testimonial web sites. Normally, I am curious to see if our thorough evaluation creates the very same result.

You might have had a look at the Constant Contact evaluations provided by users online, as well, and whilst they are rather favorable, they may not offer you the whole picture. Our evaluation of Constant Contact is based upon a methodical strategy and uses our useful experience and knowledge of loads of other basic and sophisticated advertising automation tools.

What makes them unique is that they’ve added a number of features throughout the years that few of their competitors sporting activity, such as electronic product downloads, occasion monitoring, consultation organizing as well as social projects. These all contribute to the diverse listing of email alternatives readily available, in addition to automations as well as repeating newsletters.

Constant Contact brag a market with around 400 apps and integrations that satisfy even one of the most particular niche of products. Yet regardless of these flashy numbers as well as features, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. Sufficient reason for us to take a better take a look at Constant Contact’s outs & ins and also inspect if it’s still pertinent in the 21st century.
Figure out listed below!

Constant Contact Summary

Constant Contact is guided in the direction of small companies, but their costs aren’t one of the most budget friendly, specifically when you take into consideration that their features just aren’t that advanced. Strategies start from $9.99/ month, yet this only allows for 500 clients, as well as prices climb rather sharply afterwards.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our full prices overview

Pros and Cons


Is Constant Contact the ideal e-newsletter service for you?

Suggested if:

You run occasions:

Constant Contact is quite distinct hereof, being just one of the few email advertising and marketing devices to enable you to handle occasion tickets, enrollments, as well as invites . Remember that this feature comes with its own fees: 5.4% + $0.80 for every ticket offered or deal carried out.

Not suggested if:

You need innovative automation:

Remarkably, for the premium it charges, Constant Contact doesn’t use one of the most sophisticated automations. While they do use activated campaigns, autoresponders as well as deserted cart projects (for Shopify just), you’ll find that various other much less expensive devices provide comparable levels of automation– MailerLite as well as Sendinblue.

Ranking information


Relieve of Use

Normally it’s simple to browse, though a bit dull-looking. You can get to most places within a number of clicks, though as they’ve added much more capability, some points have actually ended up being a little covert, for example, automations.

E-newsletter Creation


The editor is fast, however light on attributes, especially in the designing department. Aside from that it’s simple to collaborate with.



This is extremely standard, just permitting you to place easy introductions or get in touch with details. There is no if/then/else logic offered.

Email kinds

Classic, autoresponders, basic automations, persisting e-newsletters, A/B testing, occasion enrollments, discount coupons, polls as well as surveys .

Option and also Flexibility of Template Designs

Tolerable. There are about 200 (!) templates to pick from, with varying levels of high quality (some are good, while others look a little fundamental and also dated). You can additionally go back to square one, as well as utilize a useful attribute called ‘Brand your email’ to auto-generate a theme based upon your website’s shades and logo design.

Email Marketing Automation

They offer autoresponders as well as abandoned cart campaigns for Shopify and also WooCommerce. It additionally generates pre-defined call segments based on your customers’ communications with your on the internet shop (e.g. repeat, expired and potential consumers). Automations based on get in touch with triggers (e.g. email opens, clicks) are also offered. It’s worth keeping in mind that the automations aren’t one of the most adaptable, as you can’t really integrate problems and also activities as you can in many other tools.

List Management

You can produce sectors from contact task, checklist subscription, get in touch with information, tags, or ecommerce task. You can also produce a sector from your get in touch with insights and tag calls based upon get in touch with area standards.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the kind, and also it merely offers a summary box, basic field options (which you can not include in) and then a listing, or lists, that individuals can examine to be contributed to.


As you can see in our deliverability tests, Constant Contact does not do too terribly, reaching the most preferred e-mail carriers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Reports as well as Analysis

In addition to common open as well as click reports, spam, bounce and unsubscribe prices are additionally readily available. You additionally obtain click warm maps, and some helpful review records such as open and click fads, opens up by device, % of contacts involved, as well as a lot of effective subject line.


Here’s where it gets a little bit hirsute. The tool and also the website are just offered in English. You can choose to change some of the non-editable e-mail areas (e.g. footer and personal privacy policy text) to one of 10 languages readily available, mostly European. Support and also the knowledge base is offered in 4 languages. Somewhat complex, however at the very least there’s some effort to support multilingual users as well as target markets.

Additional Features

Spam- and also Design-Testing

Spam testing isn’t readily available, nevertheless, there is a attribute to inspect the email for errors ( missing out on links, placeholder message that hasn’t been upgraded, etc). There’s additionally a tool that allows you to sneak peek how emails will certainly search for specific recipients, although this really did not appear to function when we examined it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little steep.

Bounce Management

of course

Soft bounces are put on short-lived hold for 15 days, and then dislike. They are relocated into a put on hold bounce group if it happens once more. They have a ‘ suggested for elimination’ filter offered to see these, yet don’t eliminate them automatically.


of course

Import/export offered although it’s not as straightforward as maybe– you require to initially enable innovative e-mail authorizations under Account Settings.

Storage readily available for photos and also information


All plans come with limitless storage.

Pro Features



SPF as well as DKIM are supported.

Own Domain


Different levels of account access


The Account Owner can additionally designate roles to be either an Account Manager or a Campaign Creator.



Constant Contact use a large quantity of apps as well as assimilations , nearly 400.

Touchdown Page Builder


This is just available using their form builder, as well as it’s really standard. Instead, we would certainly recommend these free landing web page home builders.

Client Support

3.5/ 5.

There are numerous networks of assistance, consisting of online conversation, phone support, a knowledge base and community-based assistance. I located that the conversation and phone support weren’t constantly offered, which was a little aggravating.

Overall rating.

3.6/ 5.

For a standard email device, Constant Contact ticks the majority of the boxes. The main issue right here, however, is that they’re asking a costs rate for a sub-premium product.


As Constant Contact themselves reiterate via their website, they are a device for small businesses. As well as, thus, it’s worth examining them on these terms. As mentioned over, they definitely have enough of the basics covered to please most local business, as well as if it were as basic as that then we would certainly advise them a lot more extremely.

The issue, these days, is that there are a lot of other e-mail devices offering even more than Constant Contact, and for a great deal much less money. This includes not only includes, yet additionally customer experience. For the quantity you pay with Constant Contact, you might locate on your own using much a lot more effective tools such as ActiveCampaign as well as GetResponse.

And with recent enhancements to automations and also reporting, and the enhancement of new features like a web site building contractor, it does look like they’re making an initiative to boost the item. Their lack of advanced features makes it challenging to recommend them over others at this cost point.

So, there you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the web, I would frankly declare that there might be various other interests at play there.

Attempt Constant Contact currently free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever before tried, and it can’t be compared to Constant Contact’s simplified strategy (it only includes autoresponders). They additionally provide robust records as well as evaluation tools. They are also more affordable than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one e-mail marketing devices on the market. It’s readily available in 6 languages as well as includes advanced automation alternatives and also a integrated CRM.
  • GetResponse is a solid choice. It comes with many sophisticated features (e.g. a webinar tool), offers and has exceptional automations one of the very best spam and style testing tools we’ve ever before used. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a thorough guide with the best options to Constant Contact, check it out below. You can additionally check out our Smart Finder to see which newsletter solution is finest suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact pass on. If you would certainly like to enter the details, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM system. However, at $399/month, you would certainly be much better off taking a look at any of these CRMs for small companies, which will be much more budget friendly. There are even plenty of exceptional cost-free CRMs to pick from.

Exactly how can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within service hours Eastern time in order to terminate your account. Right here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising software program for local business. It securely stores your customer information and provides a protected means to handle your customers.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability rates are regularly great in our bi-annual deliverability examinations.

Despite these showy numbers and functions, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves reiterate through their website, they are a device for little companies. The issue, these days, is that there are plenty of various other email devices using also more than Constant Contact, and for a whole lot much less money. For the quantity you pay with Constant Contact, you can find yourself utilizing a lot extra effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and it can’t be compared to Constant Contact’s simple approach (it only includes autoresponders).

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