Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact How To Do A B Testing

Constant Contact have actually been in the e-mail advertising and marketing game since 1995. Throughout that time, they’ve handled to become one of the most pre-owned email tools in the world, after Mailchimp.

One point I discovered is that Constant Contact is extremely frequently the top choice for several various other review internet sites. Normally, I wonder to see if our comprehensive analysis creates the exact same result.

You could have looked into the Constant Contact testimonials offered by customers online, as well, as well as whilst they are quite positive, they may not offer you the whole picture. Our review of Constant Contact is based upon a systematic technique and uses our sensible experience as well as understanding of loads of various other basic as well as advanced marketing automation tools.

What makes them special is that they’ve included several features for many years that few of their rivals sport, such as electronic product downloads, event monitoring, appointment organizing and also social campaigns. These all contribute to the varied list of email alternatives readily available, along with automations as well as persisting newsletters.

Constant Contact boast a market with around 400 apps and integrations that cater to also the most niche of products. Yet despite these fancy numbers as well as features, interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. Enough reason for us to take a better take a look at Constant Contact’s ins & outs as well as check if it’s still relevant in the 21st century.
Learn listed below!

Constant Contact Summary

Constant Contact is guided towards small businesses, but their rates aren’t the most affordable, especially when you take into consideration that their attributes simply aren’t that advanced. Plans begin with $9.99/ month, but this just allows for 500 subscribers, and also costs rise pretty sharply after that.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s plans in our full rates overview

Cons and also pros


Is Constant Contact the best newsletter service for you?

Recommended if:

You run occasions:

Constant Contact is quite unique hereof, being among minority email marketing devices to enable you to manage event tickets, invites, and registrations . Keep in mind that this feature features its very own fees: 5.4% + $0.80 for each ticket marketed or deal performed.

Not advised if:

You require advanced automation:

Remarkably, for the costs it charges, Constant Contact doesn’t use one of the most advanced automations. While they do offer set off campaigns, autoresponders as well as abandoned cart campaigns (for Shopify just), you’ll discover that other much cheaper devices provide comparable levels of automation– MailerLite and Sendinblue, for instance.

Ranking details


Alleviate of Use

Generally it’s very easy to browse, though a little bit dull-looking. You can reach most areas within a number of clicks, though as they’ve included much more capability, some things have actually ended up being a little hidden, for instance, automations.

Newsletter Creation


The editor is fast, however light on functions, especially in the designing department. Apart from that it’s easy to work with.



This is very basic, just enabling you to insert straightforward greetings or contact details. There is no if/then/else reasoning offered.

Email kinds

Traditional, autoresponders, basic automations, persisting newsletters, A/B testing, occasion registrations, polls, surveys and discount coupons .

Selection and also Flexibility of Template Designs

Not bad. You can additionally start from scrape, and also use a useful feature called ‘Brand your email’ to auto-generate a design template based on your site’s shades and also logo.

Email Marketing Automation

They offer autoresponders as well as deserted cart advocate Shopify and WooCommerce. It additionally creates pre-defined contact sectors based on your customers’ communications with your online shop (e.g. repeat, expired and also possible clients). Automations based upon contact triggers (e.g. email opens up, clicks) are likewise readily available. It’s worth noting that the automations aren’t the most adaptable, as you can’t really combine problems as well as actions as you can in lots of other tools.

Listing Management

You can produce sections from get in touch with task, checklist membership, call details, tags, or ecommerce task. You can also produce a segment from your call understandings as well as tag calls based upon get in touch with field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no customization with the type, and also it merely provides a description box, fundamental field choices (which you can’t include in) and then a list, or listings, that individuals can examine to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not carry out also terribly, getting to the most popular e-mail companies (AOL, Gmail, Yahoo, and also Outlook) most of the moment.

Records and Analysis

Along with standard open and also click records, spam, bounce as well as unsubscribe rates are likewise readily available. You additionally get click heat maps, as well as some beneficial review reports such as open and also click patterns, opens up by tool, % of contacts involved, and also many successful subject line. You can likewise contrast projects. Progressed tracking such as social tracking isn’t readily available.


The website as well as the device are only available in English. You can pick to change some of the non-editable email sections (e.g. footer as well as privacy plan text) to one of 10 languages available, primarily European.

Additional Features

Spam- and Design-Testing

Spam testing isn’t readily available, however, there is a feature to check the e-mail for mistakes (missing web links, placeholder text that hasn’t been updated, and so on). There’s also a device that allows you to sneak peek exactly how e-mails will certainly seek certain receivers, although this really did not appear to function when we examined it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for just 5 examinations, it’s a little steep.

Bounce Management


Soft bounces are positioned on momentary hold for 15 days, and then frown at. They are relocated right into a put on hold bounce category if it happens again. They have actually a ‘ advised for removal’ filter available to view these, yet don’t remove them automatically.



Import/export available although it’s not as straightforward as maybe– you need to initially enable innovative email consents under Account Settings.

Storage offered for photos and also information


All strategies come with endless storage.

Pro Features


of course

SPF and DKIM are sustained.

Own Domain


Various levels of account access


The Account Owner can additionally designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact provide a huge quantity of integrations and also applications , practically 400.

Touchdown Page Builder

of course

This is just available using their kind contractor, as well as it’s really standard. Rather, we ‘d suggest these free landing page home builders.

Customer Support

3.5/ 5.

There are numerous networks of assistance, consisting of real-time conversation, phone assistance, a understanding base and also community-based support. I located that the conversation and also phone support weren’t always readily available, which was a little discouraging.

Total ranking.

3.6/ 5.

For a standard email tool, Constant Contact ticks the majority of the boxes. The major issue right here, however, is that they’re asking a premium rate for a sub-premium item.


As Constant Contact themselves reiterate via their site, they are a device for small businesses. And, as such, it’s worth examining them on these terms. As mentioned above, they most definitely have enough of the essentials covered to satisfy most local business, and also if it were as simple as that after that we ‘d recommend them more extremely.

The issue, nowadays, is that there are a lot of various other email devices using a lot more than Constant Contact, and also for a whole lot much less money. This includes not just includes, yet additionally customer experience. In fact, for the quantity you pay with Constant Contact, you can find yourself using a lot more effective tools such as ActiveCampaign as well as GetResponse.

They do pick up factors for their good deliverability prices, combinations ( especially social media sites assimilations), and also for enabling different gain access to degrees for separate individuals. And with current enhancements to automations and also coverage, as well as the addition of new features like a site home builder, it does look like they’re making an initiative to improve the product. But their absence of innovative functions makes it tough to suggest them over others at this rate point. (You’ll see we don’t detail them as a excellent Mailchimp option, either.).

So, there you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would frankly declare that there may be other interests at play there.

Attempt Constant Contact now absolutely free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of one of the most sophisticated automation systems we’ve ever before tried, as well as it can’t be compared to Constant Contact’s simple strategy (it only includes autoresponders). They likewise offer robust records as well as evaluation devices. In addition to that, they are also less costly than Constant Contact.
  • Sendinblue is just one of the cheapest all-in-one email advertising and marketing tools on the marketplace. It’s readily available in 6 languages and includes advanced automation options and a built-in CRM.
  • GetResponse is a strong option. It features lots of sophisticated features (e.g. a webinar tool), has excellent automations and provides one of the very best spam and also design screening tools we’ve ever made use of. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a in-depth guide with the very best alternatives to Constant Contact, check it out below. You can also experiment with our Smart Finder to see which e-newsletter service is best suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact pass on. If you ‘d such as to get involved in the details, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM platform. At $399/month, you would certainly be much better off taking a look at any of these CRMs for tiny businesses, which will certainly be far extra economical. There are even lots of superb free CRMs to pick from.

Just how can I cancel my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within service hrs Eastern time in order to cancel your account. Below is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail marketing software program for small companies. It securely shops your consumer data and offers a safe and secure way to handle your subscribers.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability prices are constantly good in our bi-annual deliverability tests.

In spite of these flashy numbers and also functions, interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves state via their website, they are a tool for little organizations. The concern, these days, is that there are lots of various other e-mail devices using even a lot more than Constant Contact, and for a great deal much less money. For the amount you pay with Constant Contact, you might find on your own using a lot a lot more powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and also it can’t be contrasted to Constant Contact’s simplistic approach (it just features autoresponders).

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