Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact How To Newsletter

Constant Contact have remained in the e-mail advertising video game because 1995. During that time, they’ve taken care of to become one of one of the most secondhand email devices on the planet, after Mailchimp.

One point I noticed is that Constant Contact is very commonly the leading selection for lots of other testimonial internet sites. Naturally, I am curious to see if our detailed evaluation produces the exact same outcome.

You might have looked into the Constant Contact reviews provided by users online, too, as well as whilst they are pretty positive, they might not offer you the whole picture. Our review of Constant Contact is based on a systematic approach as well as uses our practical experience as well as expertise of loads of other straightforward as well as advanced advertising and marketing automation tools.

What makes them special is that they’ve added a number of features for many years that few of their rivals sport, such as digital product downloads, occasion administration, visit organizing and social projects. These all contribute to the varied list of email alternatives offered, in addition to automations as well as persisting e-newsletters.

Constant Contact boast a industry with around 400 apps as well as integrations that satisfy also the most specific niche of items. In spite of these showy numbers as well as functions, rate of interest in Constant Contact appears to be on the decrease, at least according to Google Trends. If it’s still relevant in the 21st century, Enough reason for us to take a more detailed look at Constant Contact’s outs & ins and also check.
Find out listed below!

Constant Contact Summary

Constant Contact is directed in the direction of small companies, yet their prices aren’t the most economical, particularly when you consider that their features just aren’t that advanced. Strategies start from $9.99/ month, but this only permits 500 subscribers, as well as rates increase quite greatly afterwards.

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Constant Contact Pricing

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> Find out more about Constant Contact’s strategies in our full rates guide

Cons as well as pros


Is Constant Contact the ideal newsletter service for you?

Advised if:

You run occasions:

Constant Contact is rather distinct hereof, being among the few e-mail marketing devices to permit you to handle occasion invitations, enrollments, as well as tickets . Remember that this feature includes its own costs: 5.4% + $0.80 for every ticket offered or purchase conducted.

Not recommended if:

You need advanced automation:

Surprisingly, for the costs it charges, Constant Contact does not provide the most innovative automations. While they do offer triggered projects, autoresponders and deserted cart projects (for Shopify just), you’ll locate that other more affordable devices provide comparable degrees of automation– MailerLite and Sendinblue, as an example.

Score information


Ease of Use

Usually it’s easy to browse, though a bit dull-looking. You can reach most places within a couple of clicks, though as they’ve added much more capability, some points have actually become a little hidden, for example, automations.

E-newsletter Creation


The editor is quick, but light on functions, specifically in the styling department. Aside from that it’s simple to collaborate with.


of course

This is really basic, only allowing you to insert easy greetings or contact details. There is no if/then/else reasoning offered.

Email kinds

Traditional, autoresponders, standard automations, recurring newsletters, A/B testing, occasion registrations, discount coupons, polls and also studies .

Choice as well as Flexibility of Template Designs

Not bad. You can likewise begin from scratch, and also utilize a helpful attribute called ‘Brand your e-mail’ to auto-generate a template based on your internet site’s colors as well as logo design.

Email Marketing Automation

They use autoresponders as well as deserted cart advocate Shopify and WooCommerce. It also creates pre-defined call sections based upon your clients’ communications with your on-line shop (e.g. repeat, lapsed and potential customers). Automations based on call triggers (e.g. email opens up, clicks) are also available. It’s worth noting that the automations aren’t one of the most flexible, as you can not really combine problems and also activities as you can in many various other tools.

Listing Management

You can produce segments from contact activity, list membership, contact details, tags, or ecommerce task. You can also create a segment from your contact insights and also tag calls based on call field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no modification with the kind, and also it just provides a description box, standard area alternatives (which you can’t contribute to) and then a list, or listings, that people can check to be added to.


As you can see in our deliverability examinations, Constant Contact does not execute also terribly, getting to one of the most popular email companies (AOL, Gmail, Yahoo, and Outlook) most of the moment.

Reports and also Analysis

In enhancement to basic open as well as click records, spam, bounce and also unsubscribe prices are additionally offered. You also obtain click heat maps, and also some valuable overview records such as open as well as click patterns, opens up by gadget, % of calls engaged, and also most successful subject line.


The tool and also the site are only offered in English. You can pick to transform some of the non-editable email areas (e.g. footer and also privacy plan text) to one of 10 languages offered, mainly European.

Additional Features

Spam- and Design-Testing

Spam testing isn’t readily available, however, there is a attribute to examine the e-mail for errors (missing links, placeholder text that hasn’t been upgraded, and so on). There’s also a device that enables you to preview exactly how emails will search for specific recipients, although this didn’t appear to function when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management

of course

Soft bounces are put on temporary hold for 15 days, and after that feel bitter. If it occurs again, they are relocated right into a suspended bounce classification. They have a ‘ suggested for removal’ filter readily available to check out these, yet don’t remove them instantly.


of course

Import/export available although it’s not as simple as it could be– you need to first enable advanced e-mail approvals under Account Settings.

Storage space offered for images as well as information


All plans include unlimited storage.

Pro Features



SPF and also DKIM are supported.

Very own Domain


Different degrees of account accessibility

of course

The Account Owner can also assign functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact provide a enormous amount of integrations and also apps , practically 400.

Touchdown Page Builder

of course

This is just offered using their type builder, and it’s very standard. Rather, we ‘d suggest these totally free landing page builders.

Customer Support

3.5/ 5.

There are a number of networks of assistance, including real-time chat, phone assistance, a knowledge base and also community-based support. Nonetheless, I found that the chat and also phone assistance weren’t always readily available, which was a little discouraging. When I had the ability to get hold of conversation support, nonetheless, I did find them to be receptive and helpful . Keep in mind that you’ll need to call in order to cancel your membership, which is rather aggravating.

Total score.

3.6/ 5.

For a basic email tool, Constant Contact ticks most of the boxes. The primary problem right here, though, is that they’re asking a costs cost for a sub-premium item.


As Constant Contact themselves state via their site, they are a device for local business. And, thus, it’s worth evaluating them on these terms. As mentioned over, they most definitely have sufficient of the fundamentals covered to please most small businesses, and also if it were as basic as that after that we ‘d advise them much more extremely.

The issue, nowadays, is that there are a lot of other e-mail devices using much more than Constant Contact, as well as for a lot less cash. This includes not just features, but additionally individual experience. In fact, for the quantity you pay with Constant Contact, you could find yourself utilizing far more effective devices such as ActiveCampaign and GetResponse.

And also with current improvements to automations and coverage, and the addition of brand-new functions like a site contractor, it does look like they’re making an initiative to boost the product. Their lack of innovative attributes makes it tough to recommend them over others at this price point.

So, there you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the web, I would strongly declare that there may be other passions at play there.

Attempt Constant Contact now totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, and also it can’t be contrasted to Constant Contact’s simple strategy (it just features autoresponders). They also provide durable reports and also evaluation devices. They are even cheaper than Constant Contact.
  • Sendinblue is just one of the most inexpensive all-in-one e-mail marketing tools on the marketplace. It’s offered in 6 languages as well as includes innovative automation alternatives and also a built-in CRM.
  • GetResponse is a solid option. It features many advanced features (e.g. a webinar tool), uses and has outstanding automations one of the most effective spam and layout testing devices we’ve ever utilized. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a in-depth overview with the best alternatives to Constant Contact, check it out here. You can additionally try our Smart Finder to see which e-newsletter solution is finest suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact hands down. If you would certainly like to enter into the details, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM platform. At $399/month, you would certainly be a lot better off taking a appearance at any of these CRMs for little businesses, which will certainly be much a lot more affordable. There are even lots of exceptional free CRMs to select from.

How can I terminate my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within company hrs Eastern time in order to cancel your account. Here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising and marketing software for small businesses. It safely shops your consumer data and also uses a secure means to handle your subscribers.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability rates are regularly good in our bi-annual deliverability examinations.

Regardless of these fancy numbers and also features, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves state through their website, they are a tool for little companies. The issue, these days, is that there are lots of other e-mail devices offering even extra than Constant Contact, as well as for a great deal much less cash. For the quantity you pay with Constant Contact, you might discover yourself making use of much a lot more powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, and it can not be contrasted to Constant Contact’s simplified method (it just includes autoresponders).

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