Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually remained in the e-mail advertising game since 1995. During that time, they’ve managed to turn into one of the most previously owned email devices on the planet, after Mailchimp.

Something I observed is that Constant Contact is extremely often the leading selection for numerous various other review websites. Normally, I am curious to see if our in-depth analysis produces the exact same end result.

You could have looked into the Constant Contact evaluations used by customers online, also, and whilst they are quite favorable, they might not provide you the whole picture. Our review of Constant Contact is based on a methodical technique as well as utilizes our practical experience and also understanding of lots of other simple and sophisticated advertising automation devices.

What makes them unique is that they’ve added a number of functions over the years that few of their rivals sporting activity, such as electronic product downloads, occasion management, visit organizing and social projects. These all contribute to the varied checklist of email options available, along with automations as well as reoccuring e-newsletters.

Constant Contact boast a market with around 400 apps and assimilations that satisfy also one of the most specific niche of products. Yet despite these showy numbers as well as functions, rate of interest in Constant Contact appears to be on the decrease, a minimum of according to Google Trends. Enough factor for us to take a more detailed take a look at Constant Contact’s outs & ins and also check if it’s still pertinent in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is directed towards small companies, however their rates aren’t the most inexpensive, specifically when you think about that their features just aren’t that progressed. Strategies start from $9.99/ month, but this just permits 500 subscribers, and costs increase quite greatly after that.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our full pricing overview

Pros as well as Cons


Is Constant Contact the right newsletter service for you?

Advised if:

You run occasions:

Constant Contact is fairly special hereof, being one of the few email advertising devices to allow you to handle occasion tickets, invites, and also enrollments . Remember that this attribute comes with its very own fees: 5.4% + $0.80 for every ticket marketed or deal carried out.

Not recommended if:

You need sophisticated automation:

Surprisingly, for the costs it bills, Constant Contact doesn’t use the most sophisticated automations. While they do supply activated campaigns, autoresponders and also deserted cart campaigns (for Shopify just), you’ll find that other more affordable devices use comparable degrees of automation– MailerLite as well as Sendinblue, for instance.

Rating details


Ease of Use

Typically it’s very easy to browse, though a bit dull-looking. You can get to a lot of locations within a number of clicks, though as they’ve added more performance, some things have ended up being a little surprise, for example, automations.

Newsletter Creation


The editor is quick, yet light on attributes, particularly in the designing department. Aside from that it’s very easy to deal with.



This is really standard, just allowing you to put easy introductions or get in touch with details. There is no if/then/else logic available.

Email kinds

Traditional, autoresponders, basic automations, recurring newsletters, A/B testing, occasion enrollments, surveys, discount coupons and also polls .

Option and Flexibility of Template Designs

Not bad. You can additionally start from scratch, and also make use of a helpful attribute called ‘Brand your email’ to auto-generate a theme based on your site’s shades and also logo.

Email Marketing Automation

They use autoresponders as well as deserted cart campaigns for Shopify and WooCommerce. It likewise creates pre-defined contact sectors based on your customers’ communications with your on-line shop (e.g. repeat, expired and also prospective consumers). Automations based upon contact triggers (e.g. e-mail opens, clicks) are also available. It’s worth keeping in mind that the automations aren’t one of the most versatile, as you can not truly incorporate conditions as well as activities as you can in numerous various other tools.

List Management

You can develop sectors from get in touch with task, listing subscription, get in touch with details, tags, or ecommerce task. You can likewise develop a segment from your get in touch with insights and also tag get in touches with based on get in touch with field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the kind, and it just uses a summary box, fundamental field options (which you can’t contribute to) and then a listing, or listings, that individuals can check to be contributed to.


As you can see in our deliverability tests, Constant Contact does not execute also badly, reaching the most preferred email service providers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Records and also Analysis

In addition to conventional open and also click records, spam, bounce and also unsubscribe rates are likewise readily available. You likewise get click warm maps, as well as some beneficial summary records such as open and click trends, opens by gadget, % of calls involved, and also many successful subject line.


The tool and the site are only readily available in English. You can pick to transform some of the non-editable e-mail sections (e.g. footer as well as personal privacy policy text) to one of 10 languages readily available, mainly European.

Further Features

Spam- as well as Design-Testing

Spam screening isn’t available, however, there is a feature to check the e-mail for mistakes ( missing out on links, placeholder message that hasn’t been upgraded, etc). There’s additionally a device that enables you to sneak peek exactly how emails will certainly look for particular recipients, although this really did not appear to function when we evaluated it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management


Soft bounces are positioned on short-lived hold for 15 days, and after that resent. If it takes place once more, they are relocated into a put on hold bounce group. They have actually a ‘recommended for removal’ filter available to check out these, yet don’t remove them instantly.


of course

Import/export offered although it’s not as straightforward as maybe– you require to first allow innovative email consents under Account Settings.

Storage available for images and information


All plans feature unrestricted storage space.

Pro Features


of course

SPF and DKIM are sustained.

Own Domain


Various degrees of account accessibility


The Account Owner can additionally assign roles to be either an Account Manager or a Campaign Creator.



Constant Contact offer a substantial quantity of combinations and also applications , virtually 400.

Touchdown Page Builder

of course

This is only readily available using their kind builder, as well as it’s really basic. Instead, we would certainly recommend these cost-free touchdown web page building contractors.

Consumer Support

3.5/ 5.

There are a number of networks of assistance, including real-time chat, phone support, a expertise base and community-based support. I discovered that the conversation as well as phone support weren’t always available, which was a little discouraging.

Overall score.

3.6/ 5.

For a basic email device, Constant Contact ticks the majority of the boxes. The main issue here, though, is that they’re asking a costs cost for a sub-premium product.


As Constant Contact themselves state via their site, they are a tool for local business. And also, thus, it’s worth assessing them on these terms. As mentioned above, they most definitely have enough of the essentials covered to satisfy most local business, as well as if it were as basic as that after that we ‘d advise them much more very.

The issue, nowadays, is that there are lots of other email devices supplying a lot more than Constant Contact, and for a great deal much less cash. This includes not only features, but also individual experience. For the quantity you pay with Constant Contact, you might find on your own making use of a lot more powerful devices such as ActiveCampaign and GetResponse.

As well as with current enhancements to automations as well as coverage, and the enhancement of new functions like a website builder, it does look like they’re making an initiative to boost the product. Their absence of innovative features makes it difficult to suggest them over others at this rate factor.

There you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the web, I would boldly assert that there could be other rate of interests at play there.

Try Constant Contact currently absolutely free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among one of the most advanced automation systems we’ve ever before tried, and also it can’t be compared to Constant Contact’s simplistic approach (it just features autoresponders). They additionally supply durable reports as well as evaluation tools. On top of that, they are also less expensive than Constant Contact.
  • Sendinblue is just one of the cheapest all-in-one e-mail advertising tools on the marketplace. It’s offered in 6 languages as well as comes with innovative automation alternatives and also a built-in CRM.
  • GetResponse is a strong alternative. It includes several advanced functions (e.g. a webinar tool), has excellent automations and offers among the best spam and also layout testing devices we’ve ever before used. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a thorough guide with the very best alternatives to Constant Contact, check it out below. You can also experiment with our Smart Finder to see which newsletter service is best suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact contrast if you ‘d such as to get into the details.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM platform. However, at $399/month, you would certainly be much better off taking a look at any one of these CRMs for small businesses, which will be even more affordable. There are even plenty of excellent complimentary CRMs to pick from.

Just how can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within business hrs Eastern time in order to cancel your account. Right here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising software program for small businesses. It safely shops your customer data and supplies a protected way to handle your clients.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability rates are continually good in our bi-annual deliverability tests.

In spite of these fancy numbers and also functions, interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves restate via their site, they are a tool for tiny companies. The problem, these days, is that there are lots of other e-mail tools providing even a lot more than Constant Contact, and for a whole lot less money. For the quantity you pay with Constant Contact, you can find on your own utilizing much extra powerful tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and also it can not be compared to Constant Contact’s simplistic approach (it just features autoresponders).

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