Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have been in the email marketing video game considering that 1995. Throughout that time, they’ve handled to become one of one of the most pre-owned e-mail devices on the planet, after Mailchimp.

One thing I observed is that Constant Contact is extremely typically the top selection for several other testimonial web sites. Normally, I wonder to see if our thorough evaluation creates the very same end result.

You may have had a look at the Constant Contact reviews supplied by customers online, too, and also whilst they are rather positive, they might not provide you the whole picture. Our testimonial of Constant Contact is based upon a systematic method as well as uses our practical experience and also expertise of dozens of various other easy and sophisticated marketing automation devices.

What makes them unique is that they’ve added several functions throughout the years that few of their competitors sport, such as digital product downloads, event management, appointment scheduling and social campaigns. These all include in the varied listing of email choices readily available, along with automations and persisting e-newsletters.

Constant Contact boast a industry with around 400 applications as well as integrations that deal with even one of the most niche of items. Regardless of these fancy numbers as well as functions, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. Sufficient factor for us to take a better consider Constant Contact’s ins & outs as well as inspect if it’s still pertinent in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is routed in the direction of local business, however their rates aren’t the most cost effective, specifically when you take into consideration that their features just aren’t that progressed. Plans start from $9.99/ month, but this only enables 500 clients, as well as prices climb pretty dramatically after that.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s plans in our total pricing overview

Cons and pros


Is Constant Contact the right newsletter service for you?

Suggested if:

You run occasions:

Constant Contact is quite distinct hereof, being one of minority e-mail advertising and marketing devices to enable you to manage occasion invitations, enrollments, and also tickets . Keep in mind that this feature comes with its very own fees: 5.4% + $0.80 for every ticket offered or purchase conducted.

Not suggested if:

You need sophisticated automation:

Remarkably, for the costs it charges, Constant Contact does not offer the most sophisticated automations. While they do use set off projects, autoresponders as well as abandoned cart projects (for Shopify only), you’ll locate that much cheaper devices provide similar degrees of automation– MailerLite and also Sendinblue, for instance.

Score details


Relieve of Use

Normally it’s simple to navigate, though a bit dull-looking. You can get to the majority of areas within a couple of clicks, though as they’ve added extra functionality, some things have come to be a little surprise, as an example, automations.

Newsletter Creation


The editor is quick, but light on features, particularly in the designing division. Aside from that it’s very easy to collaborate with.



This is very basic, just enabling you to put simple greetings or get in touch with information. There is no if/then/else reasoning available.

Email kinds

Traditional, autoresponders, fundamental automations, repeating e-newsletters, A/B screening, event enrollments, promo codes, surveys as well as studies .

Option and Flexibility of Template Designs

Not bad. There are about 200 (!) themes to select from, with differing degrees of quality (some are suitable, while others look a little basic as well as outdated). You can also go back to square one, and also utilize a useful feature called ‘Brand your email’ to auto-generate a layout based on your website’s colors and logo.

Email Marketing Automation

They offer autoresponders and abandoned cart campaigns for Shopify as well as WooCommerce. It additionally generates pre-defined call segments based upon your clients’ communications with your on-line store (e.g. repeat, expired and prospective customers). Automations based on get in touch with triggers (e.g. e-mail opens, clicks) are likewise available. It’s worth noting that the automations aren’t the most adaptable, as you can not actually incorporate problems and actions as you can in many other devices.

Listing Management

You can create sectors from get in touch with task, checklist membership, contact details, tags, or ecommerce activity. You can likewise create a segment from your get in touch with insights and tag get in touches with based upon contact field requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no customization with the kind, and also it merely supplies a description box, standard field alternatives (which you can’t add to) and after that a checklist, or lists, that people can examine to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not carry out as well badly, reaching the most popular email service providers (AOL, Gmail, Yahoo, and Outlook) the majority of the time.

Records as well as Analysis

In enhancement to standard open and click reports, spam, bounce and also unsubscribe rates are likewise available. You also get click warmth maps, as well as some helpful introduction records such as open as well as click trends, opens by tool, % of calls involved, as well as many successful subject line.


Here’s where it obtains a bit hirsute. The tool as well as the website are only available in English. You can pick to change a few of the non-editable email sections (e.g. footer and also privacy policy text) to one of 10 languages available, primarily European. Assistance as well as the knowledge base is offered in 4 languages. A little complex, yet at the very least there’s some effort to support multilingual customers as well as audiences.

Additional Features

Spam- as well as Design-Testing

Spam testing isn’t offered, nevertheless, there is a function to inspect the email for errors (missing links, placeholder message that hasn’t been updated, etc). There’s also a tool that allows you to preview exactly how emails will look for certain recipients, although this really did not seem to function when we examined it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for simply 5 examinations, it’s a little high.

Bounce Management


Soft bounces are put on momentary hold for 15 days, and after that dislike. They are relocated right into a suspended bounce group if it happens once again. They have actually a ‘ suggested for removal’ filter available to check out these, yet do not eliminate them immediately.


of course

Import/export available although it’s not as straightforward as maybe– you need to first enable innovative email approvals under Account Settings.

Storage space available for information as well as images


All plans feature unrestricted storage space.

Pro Features


of course

SPF and also DKIM are supported.

Very own Domain


Various levels of account accessibility


The Account Owner can additionally designate duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a huge amount of applications and also assimilations , virtually 400.

Landing Page Builder


This is only offered using their type contractor, and it’s very standard. Rather, we ‘d recommend these cost-free touchdown web page contractors.

Client Support

3.5/ 5.

There are a number of channels of support, consisting of live chat, phone support, a data base and also community-based assistance. Nevertheless, I found that the conversation and phone assistance weren’t always readily available, which was a little discouraging. When I was able to acquire conversation support, nevertheless, I did discover them to be responsive and beneficial . Bear in mind that you’ll need to hire order to cancel your membership, which is rather annoying.

General score.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks most of packages. The major issue right here, though, is that they’re asking a premium cost for a sub-premium item.

Final thought.

As Constant Contact themselves repeat via their site, they are a device for local business. As well as, therefore, it’s worth reviewing them on these terms. As stated over, they definitely have sufficient of the essentials covered to please most local business, and also if it were as simple as that then we would certainly suggest them much more very.

The issue, nowadays, is that there are plenty of other e-mail devices providing a lot more than Constant Contact, as well as for a great deal much less cash. This consists of not only features, yet likewise individual experience. For the amount you pay with Constant Contact, you might discover yourself making use of a lot a lot more powerful devices such as ActiveCampaign as well as GetResponse.

They do pick up factors for their suitable deliverability prices, assimilations ( especially social networks combinations), and for allowing different accessibility levels for separate users. And also with current enhancements to automations and coverage, as well as the enhancement of new functions like a web site contractor, it does resemble they’re making an initiative to boost the item. Yet their lack of sophisticated functions makes it tough to advise them over others at this rate point. (You’ll see we don’t note them as a good Mailchimp choice, either.).

So, there you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the web, I would boldly claim that there might be various other passions at play there.

Attempt Constant Contact now totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most innovative automation systems we’ve ever before tried, and it can not be contrasted to Constant Contact’s simplistic strategy (it just includes autoresponders). They additionally use durable records and evaluation tools. They are also less costly than Constant Contact.
  • Sendinblue is one of the cheapest all-in-one email marketing tools on the marketplace. It’s offered in 6 languages as well as comes with advanced automation options as well as a built-in CRM.
  • GetResponse is a solid option. It comes with numerous advanced attributes (e.g. a webinar tool), supplies as well as has exceptional automations one of the best spam as well as design screening tools we’ve ever made use of. That’s why Constant Contact falls short when compared to GetResponse.

We have a detailed overview with the most effective options to Constant Contact, check it out here. You can likewise check out our Smart Finder to see which newsletter solution is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact comparison if you ‘d like to obtain right into the details.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM system. At $399/month, you would certainly be much far better off taking a appearance at any of these CRMs for little services, which will be far a lot more budget friendly. There are also lots of outstanding cost-free CRMs to select from.

Exactly how can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within business hrs Eastern time in order to terminate your account. Right here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising and marketing software program for small companies. It securely shops your client data as well as uses a secure way to handle your customers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability rates are continually good in our bi-annual deliverability examinations.

Regardless of these flashy numbers and also features, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves state via their site, they are a device for little services. The issue, these days, is that there are lots of other email tools supplying even more than Constant Contact, as well as for a great deal much less cash. For the amount you pay with Constant Contact, you might discover yourself making use of much extra powerful tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever tried, as well as it can’t be compared to Constant Contact’s simple strategy (it only includes autoresponders).

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