Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Inserting First Name Into Emails

Constant Contact have remained in the e-mail advertising and marketing game because 1995. Throughout that time, they’ve managed to become one of one of the most pre-owned e-mail tools worldwide, after Mailchimp.

One thing I discovered is that Constant Contact is really commonly the top choice for lots of various other review websites. Naturally, I wonder to see if our in-depth analysis creates the exact same result.

You may have looked into the Constant Contact evaluations offered by users online, also, and also whilst they are quite positive, they may not offer you the whole picture. Our review of Constant Contact is based on a systematic method as well as utilizes our practical experience and knowledge of loads of various other simple as well as sophisticated marketing automation tools.

What makes them special is that they’ve added numerous functions for many years that few of their rivals sport, such as electronic item downloads, occasion management, consultation scheduling and social campaigns. These all add to the varied checklist of email choices offered, in addition to automations and also persisting e-newsletters.

Constant Contact brag a market with around 400 applications and combinations that satisfy even the most specific niche of products. In spite of these fancy numbers and also functions, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. If it’s still pertinent in the 21st century, Enough factor for us to take a more detailed look at Constant Contact’s outs & ins and check.
Discover listed below!

Constant Contact Summary

Constant Contact is guided in the direction of small companies, but their costs aren’t the most affordable, specifically when you think about that their functions just aren’t that advanced. Plans begin with $9.99/ month, yet this only enables 500 subscribers, as well as rates climb quite greatly after that.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our full prices guide

Cons as well as pros


Is Constant Contact the appropriate newsletter service for you?

Recommended if:

You run occasions:

Constant Contact is fairly distinct in this regard, being one of the few email advertising devices to allow you to handle occasion registrations, invitations, and also tickets . Remember that this function comes with its own charges: 5.4% + $0.80 for each and every ticket offered or purchase conducted.

Not suggested if:

You require advanced automation:

Surprisingly, for the costs it charges, Constant Contact does not offer one of the most innovative automations. While they do supply triggered campaigns, autoresponders as well as deserted cart projects (for Shopify just), you’ll discover that other more affordable tools supply similar levels of automation– MailerLite and also Sendinblue, for instance.

Rating information


Relieve of Use

Normally it’s very easy to browse, though a little bit dull-looking. You can get to the majority of locations within a number of clicks, though as they’ve included more functionality, some things have come to be a little surprise, for instance, automations.

Newsletter Creation


The editor is fast, however light on functions, especially in the styling division. In addition to that it’s simple to work with.


of course

This is very standard, only enabling you to insert simple introductions or call details. There is no if/then/else logic offered.

Email kinds

Classic, autoresponders, basic automations, recurring e-newsletters, A/B testing, occasion registrations, surveys, vouchers as well as surveys .

Option and also Flexibility of Template Designs

Not negative. You can also begin from scrape, as well as use a convenient feature called ‘Brand your e-mail’ to auto-generate a layout based on your web site’s colors as well as logo design.

Email Marketing Automation

It also produces pre-defined get in touch with segments based on your consumers’ communications with your online shop (e.g. repeat, expired and also potential clients). Automations based on call triggers (e.g. email opens, clicks) are also readily available.

Checklist Management

You can develop sections from get in touch with activity, listing subscription, contact information, tags, or ecommerce task. You can additionally produce a section from your call insights and also tag contacts based on get in touch with field requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the type, as well as it just offers a summary box, basic area alternatives (which you can not include in) and after that a list, or checklists, that individuals can check to be contributed to.


As you can see in our deliverability tests, Constant Contact does not execute too terribly, reaching the most popular e-mail suppliers (AOL, Gmail, Yahoo, and Outlook) most of the time.

Reports and Analysis

In addition to common open and click records, spam, bounce and also unsubscribe rates are likewise readily available. You likewise obtain click heat maps, as well as some useful overview reports such as open as well as click trends, opens up by gadget, % of contacts involved, and also many successful subject line. You can additionally compare projects. Nonetheless, progressed tracking such as social monitoring isn’t available.


Below’s where it obtains a bit hairy. The tool and the site are only readily available in English. You can choose to transform several of the non-editable email areas (e.g. footer and also privacy policy message) to among 10 languages available, mainly European. Support as well as the data base is available in 4 languages. Slightly complicated, but a minimum of there’s some effort to support multilingual individuals and also target markets.

More Features

Spam- and Design-Testing

Spam screening isn’t available, nonetheless, there is a feature to inspect the e-mail for errors (missing links, placeholder text that hasn’t been updated, etc). There’s also a tool that permits you to sneak peek how e-mails will certainly seek particular receivers, although this really did not appear to function when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for just 5 examinations, it’s a little high.

Bounce Management


Soft bounces are placed on short-lived hold for 15 days, and afterwards dislike. If it takes place once again, they are relocated right into a suspended bounce category. They have a ‘ advised for elimination’ filter readily available to view these, however do not eliminate them instantly.



Import/export available although it’s not as simple as it could be– you need to initially make it possible for innovative e-mail approvals under Account Settings.

Storage readily available for information and also photos


All strategies feature unlimited storage space.

Pro Features



SPF and also DKIM are sustained.

Own Domain


Various degrees of account accessibility

of course

The Account Owner can additionally assign roles to be either an Account Manager or a Campaign Creator.



Constant Contact use a huge quantity of apps and combinations , almost 400.

Touchdown Page Builder


This is only offered using their kind contractor, and it’s extremely fundamental. Rather, we ‘d advise these totally free landing page building contractors.

Consumer Support

3.5/ 5.

There are numerous networks of assistance, consisting of online conversation, phone assistance, a understanding base and community-based support. I found that the chat and phone assistance weren’t constantly available, which was a little aggravating.

Total rating.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks most of the boxes. The major concern right here, though, is that they’re asking a costs rate for a sub-premium item.

Final thought.

As Constant Contact themselves repeat through their website, they are a device for small businesses. As well as, thus, it’s worth assessing them on these terms. As mentioned over, they definitely have sufficient of the essentials covered to satisfy most small businesses, and if it were as easy as that then we ‘d suggest them a lot more highly.

The issue, these days, is that there are plenty of other email devices supplying a lot more than Constant Contact, and also for a lot much less money. This includes not just includes, but also user experience. For the amount you pay with Constant Contact, you can locate on your own utilizing much more effective tools such as ActiveCampaign and GetResponse.

They do grab points for their respectable deliverability prices, integrations ( especially social networks assimilations), and for enabling various accessibility degrees for different users. And also with current enhancements to automations as well as coverage, and the enhancement of brand-new attributes like a internet site building contractor, it does resemble they’re making an effort to boost the item. But their lack of innovative functions makes it tough to recommend them over others at this cost factor. (You’ll see we do not provide them as a excellent Mailchimp alternative, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would frankly assert that there might be various other interests at play there.

Try Constant Contact currently free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever tried, as well as it can not be contrasted to Constant Contact’s simple technique (it only features autoresponders). They additionally provide robust reports and also evaluation tools. They are also less costly than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one e-mail marketing tools on the market. It’s offered in 6 languages and also comes with sophisticated automation choices and also a built-in CRM.
  • GetResponse is a solid alternative. It features lots of innovative functions (e.g. a webinar device), has excellent automations as well as supplies one of the most effective spam and design testing tools we’ve ever utilized. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a detailed guide with the very best options to Constant Contact, check it out here. You can likewise try out our Smart Finder to see which newsletter solution is best suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact hands down. If you would certainly such as to get involved in the details, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM platform. Nonetheless, at $399/month, you ‘d be better off having a look at any one of these CRMs for small businesses, which will certainly be much more budget friendly. There are also plenty of outstanding free CRMs to choose from.

How can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within organization hrs Eastern time in order to cancel your account. Here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising and marketing software program for small companies. It safely stores your consumer information and supplies a protected way to handle your clients.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability rates are regularly excellent in our bi-annual deliverability tests.

Regardless of these fancy numbers and features, passion in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves restate via their website, they are a tool for tiny services. The problem, these days, is that there are plenty of other e-mail tools offering even more than Constant Contact, and for a lot much less money. For the quantity you pay with Constant Contact, you might discover on your own using a lot more powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and it can not be contrasted to Constant Contact’s simple approach (it only features autoresponders).

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