Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Keys To Winning Them And Keeping Them By Michael Bell

Constant Contact have actually remained in the email advertising video game considering that 1995. During that time, they’ve taken care of to become one of one of the most pre-owned e-mail tools on the planet, after Mailchimp.

Something I discovered is that Constant Contact is very frequently the top selection for numerous various other testimonial web sites. Normally, I wonder to see if our in-depth analysis generates the same outcome.

You might have taken a look at the Constant Contact reviews supplied by customers online, also, and also whilst they are rather favorable, they might not offer you the whole picture. Our testimonial of Constant Contact is based upon a methodical technique and also utilizes our useful experience and also expertise of lots of various other easy as well as advanced marketing automation devices.

What makes them special is that they’ve included numerous functions for many years that few of their rivals sporting activity, such as digital item downloads, event monitoring, appointment scheduling and also social campaigns. These all add to the diverse checklist of e-mail alternatives offered, in addition to automations and also persisting e-newsletters.

Constant Contact boast a marketplace with around 400 apps and also assimilations that satisfy also the most specific niche of items. Yet despite these showy numbers and features, passion in Constant Contact seems to be on the decline, at least according to Google Trends. If it’s still appropriate in the 21st century, Enough reason for us to take a better look at Constant Contact’s outs & ins as well as check.
Discover listed below!

Constant Contact Summary

Constant Contact is directed towards small companies, yet their prices aren’t one of the most economical, particularly when you think about that their attributes simply aren’t that advanced. Strategies begin with $9.99/ month, but this just allows for 500 subscribers, and also rates rise pretty greatly after that.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our total prices overview

Pros and also Cons


Is Constant Contact the appropriate newsletter service for you?

Recommended if:

You run events:

Constant Contact is fairly special hereof, being among the few e-mail marketing tools to enable you to take care of event invitations, registrations, as well as tickets . Remember that this attribute comes with its own fees: 5.4% + $0.80 for every ticket sold or purchase performed.

Not suggested if:

You require advanced automation:

Surprisingly, for the premium it charges, Constant Contact doesn’t provide one of the most advanced automations. While they do offer set off projects, autoresponders and also deserted cart campaigns (for Shopify only), you’ll discover that other much cheaper devices offer similar levels of automation– MailerLite and also Sendinblue, as an example.

Score information


Alleviate of Use

Generally it’s very easy to browse, though a bit dull-looking. You can reach many locations within a number of clicks, though as they’ve added a lot more functionality, some points have actually come to be a little surprise, as an example, automations.

Newsletter Creation


The editor is fast, yet light on functions, especially in the styling department. Besides that it’s simple to work with.


of course

This is extremely fundamental, only enabling you to place simple introductions or call information. There is no if/then/else logic offered.

Email types

Classic, autoresponders, basic automations, persisting e-newsletters, A/B testing, event registrations, promo codes, surveys as well as polls .

Option as well as Flexibility of Template Designs

Okay. There are around 200 (!) templates to pick from, with varying degrees of high quality (some are decent, while others look a little standard and dated). You can also start from scratch, and also utilize a handy function called ‘Brand your email’ to auto-generate a template based on your website’s shades and logo.

Email Marketing Automation

They supply autoresponders and also abandoned cart campaigns for Shopify as well as WooCommerce. It also creates pre-defined contact sectors based upon your consumers’ interactions with your online shop (e.g. repeat, expired and also prospective customers). Automations based on contact triggers (e.g. e-mail opens up, clicks) are also available. It’s worth keeping in mind that the automations aren’t one of the most adaptable, as you can not truly combine problems as well as activities as you can in many various other tools.

List Management

You can develop sectors from contact task, list membership, contact information, tags, or ecommerce activity. You can likewise produce a sector from your contact insights and also tag get in touches with based upon call area requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no customization with the type, and also it merely uses a description box, fundamental field choices (which you can’t include in) and then a list, or listings, that people can inspect to be included in.


As you can see in our deliverability examinations, Constant Contact does not perform as well terribly, reaching the most preferred email suppliers (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Reports and Analysis

In addition to conventional open and click reports, spam, bounce as well as unsubscribe prices are additionally readily available. You also obtain click heat maps, and also some beneficial overview reports such as open as well as click patterns, opens by tool, % of contacts engaged, and the majority of successful subject line. You can also compare campaigns. Nonetheless, advanced tracking such as social monitoring isn’t available.


The tool and the site are only readily available in English. You can choose to change some of the non-editable email sections (e.g. footer and privacy plan message) to one of 10 languages offered, mostly European.

Further Features

Spam- and Design-Testing

Spam testing isn’t offered, nevertheless, there is a feature to examine the email for mistakes ( missing out on web links, placeholder message that hasn’t been updated, etc). There’s also a tool that permits you to sneak peek exactly how emails will certainly seek details receivers, although this didn’t seem to function when we evaluated it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management


Soft bounces are positioned on momentary hold for 15 days, and after that feel bitter. They are relocated into a suspended bounce category if it takes place once again. They have a ‘recommended for removal’ filter offered to see these, however don’t eliminate them immediately.



Import/export available although it’s not as simple as it could be– you need to initially enable sophisticated e-mail permissions under Account Settings.

Storage offered for images and data


All strategies include unrestricted storage.

Pro Features


of course

SPF and also DKIM are supported.

Very own Domain


Different degrees of account access


The Account Owner can likewise designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact provide a huge amount of combinations and apps , nearly 400.

Landing Page Builder

of course

This is only offered via their form building contractor, as well as it’s very standard. Instead, we would certainly recommend these complimentary touchdown web page building contractors.

Client Support

3.5/ 5.

There are a number of networks of support, consisting of real-time conversation, phone assistance, a knowledge base and also community-based assistance. Nonetheless, I located that the conversation and also phone assistance weren’t always available, which was a little frustrating. When I had the ability to acquire chat assistance, however, I did find them to be valuable and responsive . Remember that you’ll require to hire order to terminate your registration, which is rather frustrating.

General ranking.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks a lot of packages. The main problem here, however, is that they’re asking a premium rate for a sub-premium item.

Final thought.

As Constant Contact themselves restate through their site, they are a tool for small companies. And also, therefore, it’s worth reviewing them on these terms. As pointed out over, they certainly have sufficient of the essentials covered to please most local business, as well as if it were as straightforward as that then we ‘d recommend them extra highly.

The concern, these days, is that there are lots of various other e-mail tools using a lot more than Constant Contact, as well as for a great deal less cash. This includes not just includes, yet likewise customer experience. For the quantity you pay with Constant Contact, you might locate on your own making use of a lot extra powerful devices such as ActiveCampaign as well as GetResponse.

They do grab factors for their respectable deliverability rates, assimilations ( especially social media sites combinations), and for allowing different accessibility degrees for separate customers. And with current enhancements to automations as well as reporting, and the addition of new features like a web site home builder, it does resemble they’re making an effort to improve the item. Their lack of advanced attributes makes it difficult to recommend them over others at this price factor. (You’ll see we do not detail them as a excellent Mailchimp choice, either.).

There you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the web, I would strongly claim that there might be other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most sophisticated automation systems we’ve ever before tried, and also it can’t be compared to Constant Contact’s simplistic strategy (it just features autoresponders). They additionally provide durable reports and evaluation devices. They are also less expensive than Constant Contact.
  • Sendinblue is one of the most affordable all-in-one email advertising tools on the marketplace. It’s readily available in 6 languages as well as comes with sophisticated automation choices and also a built-in CRM.
  • GetResponse is a solid choice. It comes with many innovative attributes (e.g. a webinar device), supplies and has outstanding automations among the most effective spam and also style testing tools we’ve ever made use of. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a in-depth guide with the most effective options to Constant Contact, check it out right here. You can additionally experiment with our Smart Finder to see which e-newsletter solution is best matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you ‘d like to get into the details, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM system. Nonetheless, at $399/month, you ‘d be better off taking a look at any one of these CRMs for small companies, which will certainly be even more inexpensive. There are also plenty of outstanding complimentary CRMs to pick from.

Exactly how can I terminate my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within organization hours Eastern time in order to terminate your account. Here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising and marketing software program for small businesses. It safely stores your consumer information as well as uses a secure way to handle your customers.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability rates are continually great in our bi-annual deliverability examinations.

In spite of these flashy numbers as well as attributes, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves state through their website, they are a device for tiny companies. The concern, these days, is that there are lots of other email devices using even extra than Constant Contact, and also for a whole lot much less cash. For the amount you pay with Constant Contact, you can locate yourself using a lot extra effective devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever tried, and it can’t be compared to Constant Contact’s simplified strategy (it only features autoresponders).

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